This paper assesses the effect of recycled date pits waste additive as a construction material additive to unfired clay bricks, with m Multiple waste additive proportions (0%, 1%, 3%, 7%, 15% and 20%), by weight, in terms of their physicochemical, mechanical and thermal performances. Crystalline characterization of used clay in its raw state, via X-ray Diffraction, showed its Illite type with non-swelling characteristics. While the chemical composition analysis, following X-ray Fluorescence, reflected the presence of several elements in Bensmim clay, such as Silica (SiO2) and Aluminum oxide (Al2O3) making it a suitable construction material with a rich clayey structure. The incorporation of higher waste additive content in the bricks' composition resulted in the production of more porous samples. In fact, specimens with 20% waste additive percentages, which is the highest evaluated proportion, reflected the highest recorded porosity level of 18.51%, compared to 1.17% of reference samples. This prompted in the production of brick samples with a lightweight structure, according to Moroccan testing standards NM EN 772–13 conformed to ASTM C20-00, and increased capillary water absorption coefficient of 49.75 g/(cm2.min0.5) in contrast to reference samples of 26.50 g/(cm2.min0.5). In addition, mechanical threshold analysis, produced brick samples of Earth Blocks Class 3 (EB3) and Earth Blocks Class 4 (EB4), that can be used non-load bearing and load bearing building structures, respectively. Waste additive-based samples of 20% waste additive proportion reflected samples of a 4.02 MPa and 0.98 MPa compressive and flexural strengths, respectively compared to 6.17 MPa and 4.65 MPa of reference samples. The incorporation of waste additives content in the bricks' matrix reflected enhancements in the specimens’ thermal stability. In fact, recorded gains in thermal insulating properties were of 37% for thermal conductivity and 21% specific heat capacity compared to reference samples; as well as 68% and 47% energy savings in terms of thermal cooling and heating loads, respectively, following an energy simulation of a reference house.