Live Streaming Research Articles

Innovating Islamic Preaching through TikTok Live Streaming and Mobile Legends Gaming

In the rapidly evolving digital landscape, religious practices are increasingly adapting to new media platforms. This study explores an innovative approach to Islamic preaching (dakwah) that integrates TikTok live streaming with Mobile Legends gameplay. Focusing on the popular TikTok account @Abiazkakiaa, this research employs a qualitative descriptive approach with virtual ethnography methods to analyze how traditional religious messages are being reimagined for a digital, youth-oriented audience. The study examines the unique intersection of social media, gaming, and religious communication, investigating how TikTok's features are utilized to create an engaging space for dakwah. Through in-depth analysis of live streaming sessions, user interactions, and content strategies, this research provides insights into the effectiveness of this novel preaching method in reaching and influencing younger generations. Key findings reveal the formation of virtual religious communities, the adaptation of Islamic teachings to gaming contexts, and the challenges of balancing entertainment with religious integrity. The study also highlights the shifting perceptions of religious authority among youth and the increasing importance of technological literacy for religious leaders. This research contributes to the growing body of literature on digital religion, offering valuable insights into the future of religious communication in the age of social media. It addresses crucial questions about the role of technology in shaping religious practices and the potential for innovative approaches to revitalize traditional forms of religious outreach.

How to Alleviate the Lack of Trust in Live Streaming: A Moderated Mediation Model of Immersive Technology

With the rapid growth of live streaming e-commerce, there have been frequent issues such as broadcasters’ misleading product promotions and artificial live streaming scenes that have created a crisis of trust for consumers. To solve the above problems, this study introduces immersive technology into live streaming and establishes a moderated mediation model with trust as the mediation and immersive technology as the moderator to investigate impact of technology on live streaming. The results further validate that broadcaster reputation and perceived value promote purchase intention and indirectly enhance it through trust. However, perceived value promotes purchase intention through trust only when the immersive technology is low and medium. This means that when immersive technology is medium and high, it will become the most important factor affecting trust in live streaming. The study offers insights into the impact of immersive technology on trust and advocates for its consideration in advancing the live streaming industry.

Impact of Tiktok Live Stream Attributes on Social Presence and Behavioral Intention Among Surabaya Users

Impact of Tiktok Live Stream Attributes on Social Presence and Behavioral Intention Among Surabaya Users

UNDERSTANDING THE ROLE OF FOMO (FEAR OF MISSING OUT) IN IMPULSE PURCHASE FOR SMES

This study examines the influence of price discounts on impulse buying through live streaming among e-commerce users in Indonesia. The research adopts a quantitative approach, utilizing a survey methodology with questionnaires distributed to a purposive sample of 152 consumers from the Dolee Branded Store. Data were analyzed using SmartPLS 4.0 software, employing the PLS-SEM analysis method. The findings reveal that price discounts significantly directly impact impulse buying behavior. Furthermore, price discounts also significantly affect live streaming, which, in turn, substantially influences impulse buying. The results indicate that live streaming acts as a mediating variable, enhancing the effect of price discounts on impulse purchases. This study underscores the importance of integrating price discount strategies with live streaming to drive impulse buying behavior in the e-commerce sector effectively. By leveraging live streaming as a promotional tool, businesses can maximize the impact of their discount offers, leading to increased consumer engagement and sales. These insights provide valuable implications for marketers and e-commerce platforms aiming to enhance their promotional effectiveness and customer acquisition strategies.

“OBE + PBL” Educational Concept for Cultivating “Live Streaming Sales” Talents in Business English

With the rapid development of e-commerce, “live streaming sales” has become an emerging sales model. This paper aims to explore how to build a training model for “live streaming sales” in Business English under the guidance of Outcome-Based Education (OBE) and Problem-Based Learning (PBL) educational concept, which is a new teaching model aimed at cultivating students’ practical abilities and innovative thinking. The research shows that the “OBE + PBL” educational concept can effectively improve students’ professional skills and comprehensive quality, providing new ideas and methods for the training of “live streaming sales” in the Business English major.

Unlocking emotional engagement: How Tiktok live streaming transforms customer-brand relationships in the digital era

<p>The lack of understanding about how live streaming on social media platforms like TikTok can build emotional engagement between customers and brands and the factors influencing such engagement in the era of the fourth industrial revolution led to this research. Using the Uses and Gratification (U&G) Theory to explain the motivations behind media use in fulfilling social and psychological needs, along with the Theory of Reasoned Action (TRA), which emphasizes attitudes as the primary determinants of behavior, the objective of this study is to analyze the influence of gratification, media attributes, and perceived interactivity on attitudes towards live streaming and brand attitudes, as well as the impact of these attitudes on consumer engagement. This explanatory research employs a quantitative approach, with a sample of 250 consumers of the Kattoen brand on TikTok selected through purposive sampling. The data are analyzed using descriptive and inferential statistics through Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The research instrument is an online questionnaire that has been validated and reliably tested. The results show that gratification does not have a significant effect on attitudes toward live streaming, while media attributes and perceived interactivity have a significant effect on both intervening variables, namely attitudes toward live streaming and attitudes toward the brand. These findings indicate that media elements and interactivity play an important role in shaping positive consumer attitudes toward live streaming and the brand, ultimately increasing consumer engagement in TikTok live streaming.</p>

"Oh my Dave, your face says it all!": Exploring the Multimodal Practices of Tasting in Live Streaming

Research on the activity of tasting, examined through the lens of conversation analysis, reveals that in face-to-face contexts, tasting is an interactive and sequential process that combines individual sensory experience with a public, witnessable, accountable, and intersubjective dimension. This perspective can be extended to the realm of live-streamed tasting, where streamers demonstrate and communicate the taste of food products to online audiences in real time. By adopting multimodal conversation analysis to scrutinize the unfolding sequence moment by moment, my study aims to demonstrate 1) Three practices to achieve the configuration of "tasting heads," wherein the current taster's face is displayed on-screen. 2) Patterns of gaze withdrawal from the screen and subsequent gaze back to the screen during the tasting process. 3) The performative and animated facial expressions. 4) The structure of responses from both streamers and viewers after the tasting.

The Influence of Professionalism and Interaction on Purchase Intention in TikTok Shop Live Streaming

The Influence of Professionalism and Interaction on Purchase Intention in TikTok Shop Live Streaming

Identification and location monitoring through Live video Streaming by using blockchain

Identification and location monitoring through Live video Streaming by using blockchain

Reconceptualizing Gender (from the Stream of Life)

Abstract In this paper, we consider a range of trans-inclusive approaches to gender concepts and how they relate to the world, from family resemblance theories to conceptual engineering. In so doing, we shall also examine several concepts that are analogous to gender and other controversial and not-so-controversial concepts, such as “vegan cheese” and “adoptive parents.” Having assessed their merits and demerits, we argue that our gender concepts are not fixed in stone but, rather, evolve alongside human practices and behavior.

Dissemination of Agricultural Culture in the Chinese TikTok Environment: A Case Study of Let’s Farm

In the digital era, platforms like China's TikTok (Douyin) have become essential in disseminating agricultural culture. This study explores how the Chinese agricultural-themed variety show Let's Farm effectively promotes agricultural dissemination on TikTok. Grounded in participatory cultural theory and uses & gratifications theory, this research employs a mixed-method approach to analyze content and audience interactions. The study involves a content analysis of Let's Farm's videos and live streams on Douyin, focusing on publication frequency, audience engagement (likes, comments, shares), and the types of content posted by the production team and cast members. Additionally, the study examines user-generated content to evaluate its contribution to the show's dissemination and conducts an analysis of audience comments to understand their motivations and reactions to the content. The findings indicate that Let's Farm effectively promotes Chinese agricultural culture through strategic content marketing and interactive activities on TikTok.Additionally, audience-driven secondary creation boosts content dissemination, leading to substantial diffusion. The educational value of the program is evident in its ability to make agricultural knowledge accessible and engaging, particularly to younger audiences. These insights offer practical recommendations for leveraging new media platforms to enhance cultural diffusion and educational impact.

Scalable intimacy: Rethinking intimate sociality and its problem of scale in digital China

With the development of the Internet in China, people have increasingly turned to digital communication and networking tools for personal connections and social relations. From messaging and dating apps to microblogging and live-streaming platforms, mediated forms of sociality constitute a significant part of people’s intimate lives. Scholarly works on modern and contemporary China have shown how practices and politics of intimacy are formulated and contested against the backdrop of the tensions between the residual culture of Confucianism, the socialist ideological regime, and China’s participation in global capitalism. On the contrary, research on global network societies has foregrounded the role of information and media technologies in mediating intimacy with conceptual frameworks such as programmed sociality and networked intimacy. Bridging these two areas of research, this essay attempts to understand how intimate sociality is configured within China’s burgeoning digital economy and culture. It first provides a review of previous works on forms of intimacy and sociality mediated by network technologies ranging from mobile phones to online dating. Using the popularity of live streaming in current-day China as a case study, this essay then introduces the problem of “scale” to consider how intimacy is mediated at scale with Internet-based media technologies and discuss how scalability shapes intimate lives in Chinese society as a shared rationale behind modernization, network technologies, and new forms of economies. This essay proposes the concept of scalable intimacy to move beyond the platform-centered approach and develop a more contextualized framework for understanding intimate sociality in digital China.

Using augmented reality to assess spatial neglect: The Free Exploration Test (FET).

To capture the distortion of exploratory activity typical of patients with spatial neglect, traditional diagnostic methods and new virtual reality applications use confined workspaces that limit patients' exploration behavior to a predefined area. Our aim was to overcome these limitations and enable the recording of patients' biased activity in real, unconfined space. We developed the Free Exploration Test (FET) based on augmented reality technology. Using a live stream via the back camera on a tablet, patients search for a (non-existent) virtual target in their environment, while their exploration movements are recorded for 30 s. We tested 20 neglect patients and 20 healthy participants and compared the performance of the FET with traditional neglect tests. In contrast to controls, neglect patients exhibited a significant rightward bias in exploratory movements. The FET had a high discriminative power (area under the curve = 0.89) and correlated positively with traditional tests of spatial neglect (Letter Cancellation, Bells Test, Copying Task, Line Bisection). An optimal cut-off point of the averaged bias of exploratory activity was at 9.0° on the right; it distinguished neglect patients from controls with 85% sensitivity. FET offers time-efficient (execution time: ∼3 min), easy-to-apply, and gamified assessment of free exploratory activity. It supplements traditional neglect tests, providing unrestricted recording of exploration in the real, unconfined space surrounding the patient.

The Influence of The Big 5 Personality, Financial Perceptions, and External Factors on Impulsive Buying Tendencies in Live Streaming

The digital era has significantly transformed the behavior of Indonesian consumers, particularly with the emergence of shopping trends through live streaming on e-commerce platforms. This study investigates the influence of the Big Five personality traits, financial perception, and external factors on the tendency for impulsive buying during live streaming. By integrating theories from consumer behavior and psychology, this research explores how self-control, money availability, economic well-being, time pressure, and sales promotions affect the tendency for impulsive buying. Using an online survey distributed among Indonesian consumers, this study provides insights into how these factors interact in the context of digital shopping during live streaming purchases. The findings aim to help e-commerce businesses optimize their sales strategies and offer recommendations to enhance consumer satisfaction. The results show a negative influence between self-control and the tendency for impulsive buying, with conscientiousness and extraversion personality traits showing significant effects on impulsive buying. The perception of money availability has a positive influence on the tendency for impulsive buying. From an external factors perspective, sales promotions positively influence purchase intentions, while time pressure negatively affects buying intentions or the tendency for impulsive buying. These insights aim to assist digital marketers and e-commerce businesses in optimizing their sales strategies and improving consumer satisfaction.

Impact of service innovation on consumer repurchase intentions - based on the intermediary role of live streaming and industry chain management

Service innovation significantly influences consumer repurchase intention through live streaming and industry chain management. Despite this impact, within the realm of cross-border commerce, e-commerce entities have often neglected to scrutinize the nexus between service innovation and consumer repurchase intention, resulting in a dearth of scholarly investigations on this subject. Accordingly, this study endeavors to establish a coherent conceptual framework elucidating the relationship between service innovation and consumer repurchase intention; Employing live streaming and industry chain management as mediating variables, the research conducts a comprehensive examination and analysis. One questionnaire was administered: Questionnaire was disseminated to 606 consumers engaged in cross-border e-commerce transactions. Utilizing SPSS26, questionnaire underwent correlation and multiple regression analyses. Findings underscore a positive correlation between service innovation and consumer repurchase intention. Moreover, service innovation exhibits a favorable association with live streaming and industry chain management, thereby exerting a positive influence on consumer repurchase intention. Consequently, service innovation plays a pivotal role in enhancing consumer repurchase intention, particularly when mediated by live streaming and industry chain management.

Value co-creation in tourism live shopping

Live streaming has been increasingly integrated into e-commerce platforms to sell tourism offerings, yet its value-adding mechanism for enhancing customer shopping experiences remains underexplored. From a value co-creation perspective, this study investigates how customers can co-create value by leveraging the interactive potential in tourism live shopping, and how such customer co-creation behavior can be fostered through the attributes and actions of tourism live streamers, drawing on source credibility and social presence theories. The empirical findings indicate that the credibility traits of tourism live streamers, characterized by trustworthiness, expertise, and attractiveness, are instrumental in fostering customer co-creation behaviors, which can in turn elevate customer perceived value of their tourism live shopping experiences. Additionally, the study reveals that the level of social presence during tourism live shopping sessions may positively moderate the influence of streamer credibility traits on customer co-creation behaviors.

An ERP study on the role of instant purchasing group quantity in e-commerce live streaming: a social impact perspective

An ERP study on the role of instant purchasing group quantity in e-commerce live streaming: a social impact perspective

Channel Choice in Live Streaming Commerce

Live streaming has significantly transformed the landscape of both offline and online retail operations. This article explores the optimal timing and circumstances under which a firm with a specific product should launch a live streaming channel, and if so, whether it should use third-party streaming, self-run streaming, or a combination of both. We demonstrate that no single channel structure is universally superior to the others: the firm's optimal channel strategy depends on the third-party streamer's popularity and bargaining power, the investment and broadcasting effort cost for the live streaming channel, consumer's channel preference and extra cost for watching live streaming, cross-channel spillover, as well as the price sensitivity of a product. In general, live streaming is most beneficial for firms selling products that aren't highly price sensitive, where traditional pricing tool is less important for attracting consumers. Start-ups should collaborate with either highly popular streamers or those with a small but dedicated following, avoiding those with intermediate popularity. In contrast, established firms should partner with streamers who have a moderate level of popularity. An established firm considering leveraging two or more channels concurrently should additionally take into consideration the cross-channel spillover, channel encroachment cost, and channel competition. Our research reveals that, contrary to expectation, price in live streaming channels may not always be lower than those in traditional channels. Furthermore, highly popular streamers do not always demand higher revenue-sharing ratios and slotting fees. This research sheds light on the key decisions for firms considering live streaming commerce: whether to adopt it, when to integrate it into their strategy, and how to effectively implement it.

The Reverse Effect of Reviewers’ Sentiment Tendency: The Role of Readers’ Empathy and Trust

Streamers have become a crucial component of consumers’ live shopping experience. Reviewers will transfer their emotions about the streamer to the product-after review. We innovatively verified the reverse effect of reviewers’ sentiment tendency toward streamer on the product sustained sale in the streamer’s live streaming. Results from a field data set and three lab experiments show that reviewers’ positive sentiment tendency toward the streamer has a negative effect on the readers’ purchase intention when the streamer resale this product in his live streaming. While reviewers’ negative sentiment tendency toward the streamer can enhance readers’ purchase intention to the product resold in the streamer’s live streaming. These effects are separately mediated by readers’ trust in the review and their empathy to the streamer. And the two mediators are moderated by the streamer’s expertise. Our findings expand the literatures about reviews’ emotions and suggest implications for streamers, retailers, and review platforms faced with the task of managing live-shopping reviews.

A comprehensive investigation of an LTE-enabled smart door system using the Arduino UNO

Traditional residential security systems frequently lack remote access and real-time reaction capabilities, necessitating home automation security technology developments. With the rise of the Internet of Things (IoT), solutions such as the Smart Door are prepared to transcend these constraints by leveraging modern communication technology. The article aims to develop, implement, and evaluate an LTE-enabled Smart Door system built on the Arduino Uno platform. The goal is to improve home security by offering keyless entry, real-time surveillance, and remote operation, increasing user convenience and system reliability. We created a Smart Door system with an Arduino Uno microcontroller and LTE connectivity. The system's performance was measured using a variety of measures, including response time, reliability, and security against unwanted access. Testing included simulation environments and real-world scenarios to ensure the system's operational efficacy and security. The Smart Door system performed admirably, with a reaction time of less than two seconds in 95% of commands and strong resilience to brute force attacks. It effectively incorporated keyless entry, live video streaming, and real-time alarms, all controlled by a smartphone app, demonstrating the system's dependability and efficiency in live scenarios. The LTE-enabled Smart Door system considerably improves over traditional home security options. It provides enhanced security, simple operation, and more outstanding remote management capabilities by utilizing IoT technology. These enhancements fill essential holes in existing systems, providing a safer, dependable, and convenient answer for modern home security requirements.