The purpose of the study. Research of aspects of more literate behavior of young people in financial activities. The article examines the current aspects of the impact on the formation of financially literate behavior of Russian youth under the conditions of sanctions pressure. It is noted that in these conditions, the role of a sociologist is increasing in the need to provide various government structures with real information on various problems of society, and primarily in the financial sphere. The authors emphasize that “sustainable improvement of the quality and standard of living of citizens requires improving financial literacy and the formation of a financial culture, ensuring the financial well-being of citizens, their conscious use of financial products and services, reasonable financial decision-making, investment and risk management”. The work emphasizes that today the level of financial literacy and financial culture among young people is not at the proper level. At the same time, the financial culture of young people shows positive growth, and there are significant prospects for its further improvement. The article proposes a number of measures to improve the financial culture of young people, create a favorable environment for the development of optimal financial behavior of young people. Findings. The paper concludes that in order to form a full-fledged financially literate behavior of young people, it is necessary to develop not only financial literacy and financial culture, but also to contribute to the formation of a genuine value world in the process of personal socialization.
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