The reversible hydrogenation/dehydrogenation of aromatic molecules, known as liquid organic hydrogen carriers (LOHCs), is considered an attractive option for the safe storage and release of elemental hydrogen. The LOHC systems based on the alkoxy-naphthalene/alkoxy-decalin studied in this work can become potentially attractive from the point of view of the thermodynamic conditions of the reversible hydrogenation/dehydrogenation processes. This work reports the results of a complex experimental investigation of the thermochemical properties of the reactants of the LOHC systems. The enthalpies of formation were measured using high-precision combustion calorimetry, the enthalpies of vaporization and sublimation were derived from the vapor pressure–temperature dependencies measured using the transpiration method, and the melting temperatures and enthalpies of fusion were measured using the differential scanning calorimetry method. The liquid-phase enthalpies of formation of methoxy- and ethoxy-substituted naphthalenes and methoxy- and ethoxy-substituted decalins were derived and used for the thermodynamic analysis of hydrogenation/dehydrogenation reactions and transferhydrogenation reactions.