Linguistic Landscape Research Articles

Culturally Responsive Learning : Linguistic Landscape Study of MINHA Tebuireng Jombang, Indonesia

This study aims to explore the learning of various values through the MINHA Islamic linguistic landscape, the learning of exemplary values of figures through the linguistic landscape of MINHA figures, and the learning of multicultural communication from information boards and sign names. The research employed Linguistic Landscape Research with a qualitative approach. The linguistic data used in this study were obtained from images containing written text and videos providing information about Islamic history, figures, and guidelines. The data collection methods included observation and interviews. The findings revealed that three groups of linguistic features could serve as educational tools in MINHA, including linguistic features related to Islam, characters, and instructions for using MINHA and its facilities. The diverse values embedded in these linguistic features can enhance the effectiveness of learning by catering to students with varied backgrounds. The use of language in public spaces, such as in MINHA, constitutes a form of Linguistic Landscape, which may manifest as stickers on buildings in formal or informal settings. Linguistic Landscape (LL) serves as a tool to promote multilingualism and highlight the benefits of language.

Investigation of Visual Language Landscape of Tourist Attractions from Multimodal Perspective

With the development of economic globalization, the tourism industry has been welcomed by the public. The visual language landscape of tourist attractions can not only assist tourists to play and watch the project, but if it is properly planned, the language landscape can also become a major feature and highlight of the scenic spot. Therefore, how to set up and construct the visual language landscape of tourist attractions is a problem that needs to be considered in each region. In response to the above problems, on the basis of understanding the concept types of the visual language landscape of tourist attractions, this article conducts in-depth research and investigation on the visual language landscape of tourist attractions, combining the evaluation dataset in the multimodal perspective and the Convolutional Neural Network (CNN) –Recurrent Neural Network (RNN) model based on semantic regularization. This article conducted a comparative experiment on each model on the NUS-WIDE dataset and the MS-COCO dataset. The experimental results showed that it was crucial to give full play to the expressive power of the CNN. Compared to the NUS-WIDE dataset, the MS-COCO dataset brought less additional boost by leveraging social media tags. The CIDEr score of the CNN-RNN model based on semantic regularization was improved by 11.4%, which placed the foundation for the investigation and analysis of the linguistic landscape of tourist attractions.

Multilingual contestations and the reproduction of English legitimacy in bottom-up linguistic landscape: an analysis of shop signs in Bulawayo

Multilingual contestations and the reproduction of English legitimacy in bottom-up linguistic landscape: an analysis of shop signs in Bulawayo

Своєрідна багатомовність на банкнотах Австро-угорської Монархії

The topic of research devoted to the linguistic landscape is gradually expanding, so the concept itself is constantly acquiring new interpretations. The article considers banknotes as elements of the linguistic landscape, and the linguistic landscape as a reflection of language policy, its peculiar public expression. The issuance of banknotes is strictly regulated by the state, while controlling not only the shape, color, decorative elements, denominations and security elements of the banknotes, but also the symbols and languages that appear on them. Along with portraits of historical figures, images related to the culture and historical past of a certain nation, the presence (or absence) of languages on banknotes is also an element of symbolic politics and a part of revealing the language policy of a certain state. The publication examines the languages that were represented in the inscriptions of various series of banknotes issued in the dualistic Austro-Hungarian Monarchy between 1900 and 1919. The article analyzes the reasons for the appearance of different languages on banknotes of the specified period. Based on the languages depicted on the banknotes, it is shown that the two main parts of the federal state of Austria-Hungary pursued different language policies. The article highlights that, according to the concept of dualism, the German language dominated on one side of the Austro-Hungarian banknotes, and the Hungarian language on the other. On the front side, along with the most important information, which was provided only in German, the denomination of the banknote was indicated in the languages of several nations of the Austro-Hungarian Monarchy. The reverse side was purely monolingual – Hungarian. Therefore, the denomination was indicated on the banknote in a total of ten languages: German, Czech, Croatian, Polish, Italian, Romanian, Serbian, Slovenian, and also Ruthenian or Ukrainian. The article tries to find an answer to why the Czech, Croatian, Serbian, Polish, Italian, Romanian, Slovenian and Ukrainian (Ruthenian) languages were used on banknotes next to German, and why the reverse side of the banknotes remained monolingual (Hungarian). The authors concluded that even states that issue multilingual banknotes guarantee that the state language should be in a dominant position.

Negotiating becoming: a Nietzschean critique of large language models

Large language models (LLMs) structure the linguistic landscape by reflecting certain beliefs and assumptions. In this paper, we address the risk of people unthinkingly adopting and being determined by the values or worldviews embedded in LLMs. We provide a Nietzschean critique of LLMs and, based on the concept of will to power, consider LLMs as will-to-power organisations. This allows us to conceptualise the interaction between self and LLMs as power struggles, which we understand as negotiation. Currently, the invisibility and incomprehensibility of LLMs make it difficult, if not impossible, to engage in such negotiations. This bears the danger that LLMs make reality increasingly homogeneous by recycling beliefs and creating feedback loops that ultimately freeze power struggles and thus consolidate the status quo. In view of this, LLMs constrain self-formation. Based on our critique, we provide some recommendations on how to develop interactions with LLMs that enable negotiations that allow for different ways of being

INTEGRATING ARTIFICIAL INTELLIGENCE IN ENGLISH LANGUAGE TEACHING: EXPLORING THE POTENTIAL AND CHALLENGES OF AI TOOLS IN ENHANCING LANGUAGE LEARNING OUTCOMES AND PERSONALIZED EDUCATION

This article delves into the dynamic field of integrating Artificial Intelligence (AI) into English Language Teaching (ELT), a burgeoning area of research with profound implications for educators and learners alike. It aims to unfold the complex interplay between innovative AI tools and traditional teaching methodologies, examining how the former can enhance language learning outcomes and personalize education. The article begins by evaluating the effectiveness of AI in language learning, exploring its role in areas such as vocabulary acquisition, grammar correction, and pronunciation. It highlights how AI’s adaptability and personalized learning paths can significantly benefit students with varied learning styles and needs. The discussion then shifts to the implementation challenges of AI in educational settings, including the need for robust infrastructure, teacher training, and the alignment of AI tools with curricular goals. A critical examination of the ethical and privacy implications of using AI in education follows, addressing concerns over data security, consent, and the potential for bias. The article also tackles the issue of cultural and linguistic inclusivity, stressing the need for AI tools to represent and accommodate the diverse linguistic landscape of global learners. Furthermore, it discusses the delicate balance between leveraging technology and retaining the essential human elements of teaching, suggesting ways to integrate AI tools without diminishing the role of traditional, interactive pedagogies. The article concludes by emphasizing the need for ongoing research and development to address the unresolved challenges and harness the full potential of AI in ELT. Through a comprehensive analysis and synthesis of current research, the article provides valuable insights for educators, policymakers, and developers looking to navigate the promising yet complex terrain of AI in language education.

The role of language in economic activities in the Borobudur area: a linguistic landscape study

The role of language in economic activities in the Borobudur area: a linguistic landscape study

Research on the Linguistic Landscape of Memorial of Northeast China Revolutionary Martyrs

The use of language in red education bases is an important part of linguistic landscape research. The red education bases in Harbin not only represent the local revolutionary history and spirit, but also are important symbols of the Chinese people's struggle for national independence and people's liberation. Taking Memorial of Northeast China Revolutionary Martyrs as an example, the paper uses qualitative and quantitative analyses to examine the use of the linguistic landscape of the red educational bases in Harbin City from the perspectives of code types and combinations, dominant codes, and functional classifications, and to point out the various problems and their coping strategies, with a view to better understanding and grasping the current situation of the history and inheritance of the red culture in Harbin, providing theoretical support for the subsequent protection and inheritance, promoting the overall red culture in China, and providing a better understanding of the history and inheritance of the red culture in Harbin. In order to better understand and grasp the history and inheritance status of Harbin red culture, provide theoretical support for the subsequent protection and inheritance work, and promote the overall inheritance and development of Chinese red culture.

Translanguaging practices and language ideologies in adult migrants’ Chinese learning classrooms and beyond

ABSTRACT The arrival of trade migrants in China has increased the demand for Chinese as a Foreign Language (CFL) education, and their superdiverse sociolinguistic profiles also present challenges to native Chinese-speaking teachers and their monolingual teaching approach. Compared to the research on foreign traders’ mobility in China, fewer studies have explored their day-to-day language use and learning experiences. This research unpacks the complex reality of teachers and students’ language ideologies and practices in a migrant community in Yiwu. While ethnographic data showed that translanguaging was adopted for both academic and social purposes, interview data revealed three types of conflictual language ideologies, i.e. ‘supporters of multilingualism’, ‘believers of monolingualism’, and ‘pragmatists valuing functionality and practicality of languages’. Despite the discrepancies, I argue that translanguaging was not an arbitrary choice by teachers and students; instead, it represents a natural response to the superdiverse linguistic landscape of the community. This study contributes to the conceptual development of translanguaging practices as I apply it as a legitimate theoretical framework and a valid practice in CFL education and outside the West. It is suggested that multiple languages and external resources should be dynamically integrated into superdiverse classrooms to create a multilingual and multimodal learning environment.

Функциональное зонирование урбанизированных территорий Северо-Восточного Кавказа для рекреационных целей

The article presents the results of comparative analysis of the main geourbanistic processes in the North-Eastern Caucasus. Modern concepts and approaches in the works of Russian and foreign researchers to the functional zoning of urban areas as the most important tool for their regulation and management are revealed. The period 1986–2023 reveals a significant increase in the area of built-up territories in large cities. The most active rates of construction occurred in Makhachkala and Grozny. In the larger cities considered in the article, the last decade has seen an increase in the area of residential and public-business zones. The current structure of land funds in Makhachkala and Nazran is dominated by agricultural land, while Grozny also has a high share of residential area. It is shown that the areas of recreational zones in the cities under study are insufficient both to meet the recreational needs of residents and for the development of tourism. It is proved that it is necessary to increase the area of recreational zones at the expense of agricultural land, and in Grozny also by reducing the industrial-engineering zone. Assessment of the areas of urban forested territories and their cartographic visualization revealed an insufficient level of greening and uneven distribution of forest areas. Very low level of greening was found in Nazran (less than 1%) and Makhachkala (6%). Taking into account the identified features and trends in the ratio of functional zones in large cities of the North-Eastern Caucasus, recommendations are given to optimize functional zoning by regulating the ratio of functional zones, green spaces, including vertical landscaping, introduction of elements of creative linguistic landscapes. Special attention is paid to providing a diversity of recreational areas.

A Study of Linguistic Landscape in Culinary Business

A Study of Linguistic Landscape in Culinary Business

A Contrastive Analysis of Emirati and Modern Standard Arabic

This qualitative study employs contrastive analysis to explore the linguistic differences between Emirati Arabic (EA) and Modern Standard Arabic (MSA). Emirati Arabic, a colloquial variant of MSA, is seldom written, complicating the collection of raw data. To address this, we gathered authentic written samples from local Emiratis via their WhatsApp messages, capturing everyday digital communication. These messages were then analyzed to identify common lexical, grammatical, and morphological discrepancies between EA and MSA. By examining these differences, the study aims to illuminate the challenges faced by Emirati speakers in mastering MSA and to predict potential errors when learning English as a Second Language (ESL). This research underscores the significance of understanding diglossia within the UAE's linguistic landscape and suggests that proficiency in EA impacts learning MSA and ESL. The findings advocate for more nuanced language teaching strategies that consider the unique linguistic context of Emirati learners. This pilot study sets the stage for a broader investigation into the implications of diglossia on language acquisition in the UAE.

The Effect of Linguistic Landscape in Project-Based Learning on Students'Vocabulary Mastery: A Pre-Experimental Study

Based on the 21st century there are 6 skills of students that need to be developed such as: Critical thinking, Creativity, Collaboration, Communication, Culture/Citizenship, and Character education/connectivity. To achieve proficiency in a language, it is crucial to develop strong communication skills. For young learners, a good starting point is to focus on memorizing vocabulary, since this will enhance their fluency in speaking. Teaching vocabulary to young learners is challenging, though, as the teacher must utilize an effective teaching method that accommodates the needs of each student. This study focused on the effect of linguistic landscape in project-based learning on students’ vocabulary mastery. This study was conducted at SD Negeri 1 Banjar Jawa, the method used by the researcher was pre-experimental with pre-test and post-test as the instruments to collect the data. The result of this study demonstrated that using the linguistic landscape in project-based learning has a major impact on students' vocabulary mastery. Based on the findings of the pre-and post-tests, students' post-test scores increased significantly after their treatment. Students in class V.B. enthusiastically engaged in the project-based learning process, following its phases and ending in the creation of a linguistic landscape as a final product over the course of six meetings.

Linguistic landscape of restaurants in a tourist city: do outdoor signs represent menus?

Purpose This study aims to examine the language choices of outdoor signs and menus in addition to the functions of outdoor signs in restaurants in a Saudi tourist city, Abha. The primary focus is on identifying the extent to which outdoor signs accurately represent the language choices of restaurant menus. Design/methodology/approach The study developed a conceptual framework for the linguistic landscape (LL) of restaurants. It employed a quantitative approach to collect outdoor signs and menus of 75 sampled restaurants in Abha using online photos and a smartphone camera. Then it analyzed the frequency and percentage of language choices on outdoor signs and menus as well as the extent to which language choices of outdoor signs represent menus. Findings The findings indicate that more than half (58.66%) of the restaurants employ bilingual signage in both Arabic and English. Other languages like Spanish, French, Chinese and Turkish are sporadically used, with multilingualism observed only in isolated instances. The study also reveals that bi/multilingualism on outdoor signs primarily serves informational purposes, where more than one-third (36%) of the outdoor signs use languages other than Arabic to serve a symbolic function. Regarding menus, Arabic and English dominate, while Turkish appears on one menu. Spanish, French, and Chinese are absent from restaurant menus, indicating linguistic mismatch in terms of language choices. Originality/value This study contributes to LL studies of restaurants in tourist cities by showing language choices and functions of outdoor signs and their alignment with menus.

Male product endorsers and the embodiment of modern Thai masculinities in skincare advertisements

As male endorsement in advertising continues to expand, and alternative forms of masculinity emerge in Asia and elsewhere, this article asks how skincare advertisements in Bangkok participate in these worldwide trends and how different forms of masculinity are represented and embodied in such advertising. The article analyses skincare advertising signs – banal sexed signs that form a significant part of Bangkok’s linguistic landscape – through the lens of social semiotics. The analysis reveals the use of both a more stereotypical form of masculinity associated with male heterosexuality and the ‘new man’, a masculinity associated with a ‘softer’ personality and Asian beauty trends. Important components contributing to the latter image include depictions of ‘feminine touch’ and multilingual texts. The findings illustrate how the new man serves as an important marketing tool, promoting not only a particular masculinity but also a modern, middle-class lifestyle.

Pengaruh Gairaigo Terhadap Lanskap Linguistik di Nishikasai, Tokyo

Linguistic landscape (LL) refers to the signs of linguistic objects located in public spaces as a place for human social interaction to perform a series of cultural activities. The linguistic landscape in Japan, in particular, on Nishikasai street, Tokyo, uses an absorption word called Gairaigo. This research focuses on the use of Gairaigo in the Japanese linguistic landscape, particularly in Nishikasai street, Tokyo. Through a qualitative method, the research data is drawn from the linguistic landscape along Nishikasai street, Tokyo. In the linguistic landscape of Nishikasai street, Tokyo, there are lexical semantic meanings connected with Gairaigo and there are shifts in the mention and selection of words even though the meaning and function are similar. On the other hand, the absorption of foreign language into Japanese was also found to have no change in word composition or meaning and function. The results of LL's research in Nishikasai, Tokyo showed that the criteria for the formation and use of gairaigo is based on the nuances of meaning contained in the foreign word cannot be represented by an equivalent word in Japanese; the foreign word used as Gairaigo is considered effective and efficient; and the foreign word, according to the sense of language, is considered to have good taste value, good, and harmonious as expressed by Sudjianto (2004).

Unveiling the Linguistic Landscape of Gamers: Insights from Online Gaming Communication and Its Implication in English Materials

Unveiling the Linguistic Landscape of Gamers: Insights from Online Gaming Communication and Its Implication in English Materials

Teacher Perceptions on Using Translanguaging for Teaching Second and Foreign Languages in Sri Lanka

Abstract The linguistic landscape of Sri Lanka underwent dramatic transformations owing to the influence of Indic languages and the colonization which resulted in increased language contact and hybridization of local languages. Advancements in digital and commercialization of language learning increased the demand for second and foreign language education. Whether language planning and education have undergone changes in par with the transformations in the linguistic landscape is questionable. Approaches and methodologies of second and foreign language learning in Sri Lanka remain entrenched in hegemonic practices of post-colonial language education. Taking on a convergent parallel design, the present study explored the potentials of incorporating translanguaging into second and foreign language education in Sri Lanka. Teachers of English as a second language and three other foreign languages were selected as the key informants of the study. Recognizing language as a transformative entity from a sociolinguistic stance, the study employed dynamic systems theory to evaluate the significant transformations of the linguistic landscape in Sri Lanka juxtaposed with developments in language studies. The findings have revealed that although the teachers have identified the need for shifting towards inclusive language education that recognizes the significance of learners’ native language repertoire, the language education system is still entrenched in the conservative approaches. Teaching learning material and ideologies attached to second and foreign languages education have become ‘leg irons’ that constrain adaptation into the new language environment. National scale linguistic landscape surveys, transformations in methodologies, localized learning material and long-term language policy and planning initiatives are key requirements for ensuring inclusive, equitable and decolonized language education.

THE TRANSFORMATIVE POTENTIAL OF COMPUTER-SUPPORTED COLLABORATIVE LANGUAGE LEARNING IN KAZAKHSTAN

Language learning is an essential skill in an increasingly interconnected world, facilitating effective communication and fostering cultural understanding. It is a critical aspect of education in a globalized world, particularly in culturally diverse nations like Kazakhstan. Through various methodologies and technologies, language learning empowers individuals to navigate diverse linguistic landscapes and engage meaningfully with people from different backgrounds. This article explores the transformative potential of Computer-Supported Collaborative Language Learning (CSCLL) as an innovative approach to language education in Kazakhstan. Grounded in theories of social constructivism and socio-cultural learning, CSCLL integrates technology with collaborative learning methodologies to enhance language acquisition and proficiency. Kazakhstan's linguistic landscape, characterized by the significance of Kazakh, Russian, and other languages, underscores the relevance of innovative language education approaches. CSCLL offers benefits such as increased motivation, improved communicative competence, and enhanced cultural awareness, aligning well with Kazakhstan's multicultural context. However, effective CSCLL implementation requires attention to factors such as technological infrastructure, teacher training, and curriculum alignment. Through research methods including surveys, experimental studies, content analysis, and longitudinal studies, this article provides insights into the perceptions, experiences, and expectations of educators and students regarding CSCLL in Kazakhstan. Despite challenges such as technological disparities and pedagogical adaptation, CSCLL holds promise for enhancing language learning outcomes and promoting cultural competence in Kazakhstan's educational system.

UNDERSTANDING ASSOCIATIVE PORTRAITS IN LINGUISTICS: CONCEPT AND CORE PRINCIPLES

In recent years, one of the most pressing issues in linguistics has been the determination of the linguistic landscape image of the external world as perceived by language speakers. This endeavour is primarily pursued through associative experiments conducted collectively among speakers of a language. Such experiments aim to uncover how individuals mentally map and interpret the world around them through language. A crucial aspect of this research involves creating associative portraits of notable individuals within society. These portraits help in understanding how famous people are collectively perceived and represented linguistically by different groups of speakers. In this context, the current article delves into the problem of studying associative portraits within the field of linguistics. It explores the methodologies used in these associative experiments, discusses the importance of these portraits in capturing societal perceptions, and elucidates the underlying linguistic principles that define the concept of the associative portrait. By doing so, the article aims to reveal the linguistic essence of associative portraits, offering insights into how language shapes and reflects our understanding of prominent figures in society.