In this article, the national character of meaning and content in the linguistic and cognitive field of linguocultural units from the unique work of the famous poet, scientist Mashhur Zhusup is considered. It is not difficult to identify linguistic and cultural units in the works of Mashkhur Zhusup Kopeiuly, which reflect the characteristic features of the natural nature of the Kazakh people, the National way of thinking, and the traditional model of worldview. In the written heritage of Mashhur, which covers in detail the socio-social, spiritual and domestic state of the Kazakh country in that period, life and cultural background, economic care, Customs and traditions, thinking system and political and social cognition, there are many examples of literary and artistic methods and techniques. Based on linguistic and cultural units of national significance in the development of the spiritual heritage of mashhur Zhusup, the modernization of the scientific space of National Quality, the national consciousness of our people, which has been sharpened for many years, is an urgent problem today. The linguistic personality, which is determined based on ethno-cultural units in the writer's works, is studied from the point of view of national cognition, and specific conclusions are summed up. On the basis of the speeches of M.Zh. Kopeiuly, the features of the reflection of social changes in the life, Life principles and worldview of the people are formulated using examples from the course of his works in the journalistic genre in the creative world. Linguoculturology is one of the sciences that describes the linguistic and cultural information of the people's culture and the vocabulary of people who use this language, shows the national culture to other peoples through their spoken language, raises the status of the national spirit and language, brings the linguistic heritage of the country to its peak and transmits it to future generations, can both create and shine linguistic evidence in the national sign. Identification of linguistic and cultural models in the works of Mashhur Zhusup Kopeiuly and writing this scientific research work will allow us to deeply study modern culture, ethics, aesthetics, ethnolinguistics and, through this, to show the original character of the people, to convey to future generations the whole beauty and significance of the language.
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