Linguistic Consciousness Research Articles

Stability and variability of semantic and syntactic connections of the verb BEGAT’ in the linguistic consciousness of native Russian speakers of different time periods

Stability and variability of semantic and syntactic connections of the verb BEGAT’ in the linguistic consciousness of native Russian speakers of different time periods

Отражение концепта «Русь» в языковом сознании молодежи Северного Кавказа

Based on the animated series about the three heroes, which is a free presentation of famous epics, representatives of the North Caucasus youth interpret the most important sign of the Russian peo-ple's national mentality - Russianness - within the framework of the concept "Rus". The main se-mantic fields and dominant cognitive features characterizing the concept under study in the lin-guistic consciousness of North Caucasian ethnic groups were identified during receptive and asso-ciative experiments involving 95 students from Kabardino-Balkarian State University named after H.M. Berbekov (Kabardins, Balkars, Chechens, Ingush, Avars, Kumyks, etc.). The analysis of fragments extracted from cartoons showed a vivid demonstration of the culture and way of life of the Russian people, confirming the ideas of Russia by the subjects. During the research, the core of the concept "Rus" and its peripheral zones were identified.

«Штурмы» Капитолия в немецких интернет-СМИ как пример конфликтного политического дискурса

The research aims to expand the boundaries of scientific knowledge in the field of understanding the problem of representation of acute political events by the media as a reflection of their author’s perception, which finds expression in linguistic consciousness and linguistic worldview. The article provides a political and linguistic analysis of the event “storming the Capitol” from the point of view of its presentation in the texts of German online media. The scientific novelty of the study lies in the fact that politics in this work is considered as a speech activity, and the acute situation, which was the “storming of the Capitol”, is studied from the standpoint of its historical and linguistic representation, taking into account the ability of the language of the media to create the desired political interpretation of acute situations. This reflects the pragmatics of the media, capable of talking about similar political events in different ways, creating the prerequisites for the public perception of similar phenomena. The results obtained showed that the event of the “storming” of the Capitol, which took place on January 6, 2021, is described by German media using conflict-generating vocabulary, lexical units that reveal the manifestation and linguopragmatics of the conflict through the pragmatic potential of linguistic units that reflect the substantive side of classical conflict rhetoric, as well as the tactics of invective.

Gil (‘wind’) as a linguocultural symbol in the Tatar linguistic consciousness (based on proverbs)

The article is devoted to the linguocultural study of the concept zhil (‘wind’) based on Tatar proverbs, in which the concept under study is verbalized as a reflection of national consciousness and culture. This element is one of the universal categories of the conceptual picture of the world. The study of concepts in the paremiological system provides a better understanding of ethnic consciousness and mentality as the reproduction of a paremiological unit creates a certain image in the mind of a native speaker.This article considers the symbolic understanding of wind in the Tatar linguistic consciousness taking into account its characteristic features, such as air movement, strength, elusiveness, possible harm and wind energy. In the minds of the Tatars, the wind is perceived not only as the embodiment of everyday problems, poverty and hunger, but also as a powerful force that relieves grievances and sorrows, heals people’s body and soul.In Tatar proverbs, one can also define the functions of the wind: it can lead to the loss or destruction of something, acts as an intermediary for the transmission of information and brings good luck.In the article, zhil (‘wind’) as a linguocultural concept, is interpreted in conceptual, figurative and axiological aspects.

Ядро языкового сознания якутов: структура и ключевые элементы

The purpose of the study is to identify the structural and substantive features, and national and cultural specifics at the core of the linguistic consciousness of native speakers of the Yakut language. The article identifies and describes the structure of the core of the Yakut linguistic consciousness based on the materials of the Associative Dictionary of the Yakut language, created on the results of free associative experiments in 2005-2010. The lexical and grammatical characteristics of the core units are considered, special attention is paid to paired words in the composition "reaction – stimulus" in the associative field. The scientific novelty of the research lies in the fact that for the first time a meaningful analysis of words in the core of the linguistic consciousness of native speakers of the modern Yakut language is carried out, which will make it possible to build its structure and identify the features of the national and cultural specifics of the image of the world. As a result of the study, it was found that the core of the Yakut linguistic consciousness reflects the specifics of the language through complex interrelations between the phenomena of polysemy and homonymy, as well as high lexical variability, which emphasizes cultural and cognitive meanings rooted in the linguistic picture of the world.

LINGUISTIC THOUGHT IN KHARKIV’S SPACE AS A FACTOR FOR THE FORMATION OF UKRAINIAN NATIONAL IDENTITY: SKOVORODA – POTEBNIA – SHEVELOV

The paper explores the development of linguistic thought in Kharkiv/Slobozhanshchyna. It takes into consideration the works of Hryhoriy Skovoroda, Olexander Potebnya and Yuriy Shevelov as a potential intellectual continuum that extends from the eighteenth to the twentieth century. Through the investigation of the linguistic ideas in the intellectual heritage of each one of these thinkers the article will also explore the correlation of these ideas with the development of the national consciousness of the Ukrainian people. Methods. The proposed work uses content and discourse analysis of Skovoroda’s, Potebnya’s and Shevelyov’s texts. It also uses a) the descriptive-historical method by studying the evolution of the linguistic thought in the Kharkiv/Slobozhanshchyna area through the analysis of the three scholars’ system of views found in their texts and their related contextual environment; b) the method of systematizing and generalizing the specific features of linguistic consciousness and linguistic reflections of these thinkers. Results. The concluded investigation revealed that the process of the development of linguistic thought in the Kharkiv /Slobozhanshchyna area appears to be a continuum that covers the XVIII, XIX and XX centuries. It shows that the content and the innovative nature of language-oriented views of the three thinkers can rightly be considered as a function of a relatively higher level of freedom as an essential characteristic of the cultural and historical landscape of Kharkiv and Slobozhanshchyna. Along with the freedom of thought, anthropocentrism and humanism, a Ukrainocentrism and a general universality of thought should be singled out as cornerstones of the approaches of these thinkers. Taken as longevity, the language-oriented views of Skovoroda, Potebnya, and Shevelyov constitute a constant for Ukraine in the formation of self-awareness of its identity during the period of XVIII-XX centuries. The trajectory of Ukraine's intellectual development, embodied in the creative efforts of these thinkers, marked the path of a growing formation of national self-awareness, which did ultimately led to the emancipation of Ukraine in the spiritual, cultural, and political spheres and its independence in 1991. The intellectual heritage of Skovoroda, Potebnya, and Shevelyov - valuable per se - has thus another dimension. It appears to be a part of the process of the formation of National consciousness and of the establishing of the identity of the Ukrainian souvereign nation.

Перцептивный портрет Беловежской пущи в региональном языковом сознании

The article presents the results of an experimental study on the perceptual embodiment of the BELOVEZHSKAYA PUSHCHA concept as a fragment of regional worldview. The research aimed to characterize the way this concept is expressed in the linguistic consciousness of residents of the Brest region by modelling and analysing its perceptual component. The main research method applied in the paper is the anthropometric method, combined with statistical and contextual analysis techniques. The material consists of associative reactions to the stimulus phrase Belovezhskaya Pushcha, obtained by processing 300 respondent questionnaires. All the participants in the experiment are residents of the Brest region and represent three age groups: schoolchildren, students, and the working population. The perceptual features are arranged from the most to the least frequent. As a result of quantitative processing of the reactions, the following images of the concept were identified: chromatological, auditory, and olfactory. In each of these images, dominant and peripheral units were recorded. The analysis established that the boundaries between the modes are unclear. In a number of cases, to describe Belovezhskaya Pushcha respondents used a symbiosis of several modes, based on which tactile-visual, gustatory-olfactory, and visual-auditory images were recorded. The phenomenon of synaesthesia serves as a means of conveying one’s emotions and impressions in connection with the visit to Belovezhskaya Pushcha. The analysis of the data obtained showed that the BELOVEZHSKAYA PUSHCHA concept is communicatively relevant in the perception of residents of the Brest region: in the regional worldview, not only the conceptual component is updated, but also a multi-level perceptual image filled with unique connotations is modelled.

Dynamism and variability of the evaluative meaning of the word “beauty” as a unit of linguistic consciousness of the English-speaking ethnic group

Dynamism and variability of the evaluative meaning of the word “beauty” as a unit of linguistic consciousness of the English-speaking ethnic group

СЕМАНТИЧЕСКОЕ ПРОСТРАНСТВО КОНЦЕПТА «ҠУНАҠ/ҚОНАҚ» (ГОСТЬ) В БАШКИРСКОЙ И КАЗАХСКОЙ ЯЗЫКОВОЙ КАРТИНЕ МИРА

The article examines the semantic space of the concept "unak/onak" (guest) in the Bashkir and Kazakh language picture of the world, which is represented by lexical units of language that determine culture, mentality, life, psychology, traditions, customs of the Bashkirs and Kazakhs. The nuclear zone of the "guest" concept is made up of language units expressing hospitality, respect for the owner, honoring the guest, etc. The periphery of the concept of "guest" includes Bashkir and Kazakh folk proverbs and sayings, phraseological units, names of Bashkir and Kazakh national dishes, rituals, holidays, traditions, etc. The author comes to the conclusion that the concept of "guest," being a fragment of the language picture of the world, is a complex, multi-layered mental education, which is of high importance for the Bashkir and Kazakh culture, since it expresses universal and specific aspects of the formation of the socio-cultural sphere of human existence. The linguistic expression of the concept of "guest" in the Bashkir and Kazakh languages ​ ​ is characterized by a variety of speech units, proverbs and sayings, phraseological means of representing the culture of hospitality (meeting, receiving, eating, seeing off guests, etc.). The national-cultural specificity of the implementation of the concept of "guest" in the Bashkir and Kazakh linguistic consciousness is due to the peculiarities of the national character, namely: benevolence, kindness, cordiality, sincerity, etc.

A Cognitive reading of the concept of colloquiality

The aim of the research is to make a cognitive analysis of the adjective разговорен (̒colloquial̕) in the Bulgarian linguistic consciousness, which, according to the author, is the basis of the different terminological understanding of the term colloquial speech. Material from dictionary data, from corpora of the Bulgarian language, from the Internet and from a purposeful associative experiment is analyzed. We can draw the conclusions that the concept of colloquiality is dynamic due to the influence of technologies on communication, and that there is a need to correct the dictionary definition of the adjective разговорен (̒colloquial̕).

Okazionaliųjų posakių retorinės išgalės paveikiajame reklamos diskurse

The purpose of the research is to discuss the rhetorical value of occasional expressions in Lithuanian social issue advertising (SIA). Combining rhetorical discourse analysis and interpretation techniques, the aim was to identify which occasional expressions are used to actualize the realities of the present day, to solve social problems, also to convey the needs and attitudes of society. Occasional expressions are studied as instruments that fulfill the communicative intentions of the addressee and create the persuasiveness of the discourse. The analysis showed that occasional expressions are used to highlight persistent problems that are accepted as a norm by society. It is common to recreate those expressions that are well established in the linguistic consciousness of the addressee, are associated with cultural tradition, have become a marker of identity, and therefore function as a verified argument.

LINGUOCULTURAL MARKERS OF COLORATIVES IN NAMES OF LIPSTICKS WITH THE SEME “FRUITS / BERRIES”

The article pays attention to linguistic and cultural markers when nominating colors in Chinese and Russian advertising discourse. It is shown that currently a promising approach to studying the semantics of color vo cabulary in the context of advertising cosmetic products. It is when creating an attractive image of a product such as lipstick that marketers often focus on associations of the desired color with fruits and berries. It is relevant to describe colors that are significant for Chinese consumers with the "fruit / berries" seme against the background of Russian color nominations. The material was 150 coloratives from catalogs of Chinese products, translated into Russian. To identify linguistic and cultural information, Chinese colors in the selected thematic group were compared with Russian ones (145 color nominations). The authors make an attempt to consider coloratives from the point of view of a modern linguocultural approach. A detailed review of the scientific views of Chinese and Russian scientists on the functioning of color names in different types of texts is made. The existing works on colors in the advertising industry of different countries and on the material of different languages are noted. The authors of the scientific article convincingly demonstrated how the use of color nominations can influence the emotional impact and perception of potential consumers. Frequency names for each language have been identified, which indicates the importance of correlating color with a particular fruit/berry, highlighting the associations they cause with smell, size, hue, brightness, temperature, mood, etc. Attempts have been made to identify gaps in the use of color names in the structure of advertising text. As a result of the study of other semantic groups in advertising discourse, a systematized set of coloratives will presumably appear, involving the use of color descriptions of fruits and berries in advertising of decorative cosmetics. The obtained results of the scientific research contribute to the development of linguoculturology and linguomarketing based on the peculiarities of perception of the lexical level in the linguistic consciousness of speakers of different cultures.

THE INFLUENCE OF GAMING EXPERIENCE ON THE PERCEPTION OF NEGATIVE CONCEPTS (USING THE CONCEPTS OF BAD, DEATH AND EVIL AS AN EXAMPLE)

The comprehensive impact of computer games on human cognitive abilities and physiological characteristics is beyond doubt due to the extensive study of the issue. In a number of works by both domestic (E. V. Galanina, K. N. Dedulin, N. A. Silantyev, V. V. Ermolaeva) and foreign (E. Evans, K. Naugle, A. Ovispo, A. Kaleth, B. Arnold) researchers, the potential of using games as a means of stress relief is noted. In this regard, the article puts forward a hypothesis according to which the gaming experience has a relaxing effect on the recipients, which can be traced at the linguistic level, since the linguistic consciousness of a person depends on social influence. The supposed effect of computer games on human perception can be detected by studying associative fields obtained as reactions to negative stimulus words. It is possible to track the presence of an impact by comparing the experimentally obtained associative fields with some average "norm", which is the "Slavic Associative Dictionary". The main research method is an associative experiment, which was used to obtain the reactions of the subjects to a number of negative concepts - bad, death and evil, which are part of the linguistic core of native Russian speakers. During the experiment, the reactions of 31 respondents playing computer games were collected. The results of processing the obtained data did not allow us to unequivocally confirm the preliminary hypothesis put forward by us at the beginning of the study about the relaxation effect of games on humans. The perception of concepts in comparison with the data of associative dictionaries has undergone changes. The scope of the topics covered has narrowed, from where associations are borrowed, and the newest group of reactions is highlighted, directly caused by the influence of the Internet space and gaming experience on human consciousness. We have noted the tendency of recipients who are fond of computer games to rationalize the negative, to perceive it more neutrally. Based on the analysis of the results of the experiment, it became clear that the vocabulary of online discourse penetrates into the linguistic consciousness of respondents who play computer games and consider themselves to be part of the gaming community, and is reflected in their imaginative thinking.

Аксиологическая характеристика концепта «добро» (на материале русских и немецких пословиц)

The research aims to determine the value content of the concept "good" in Russian and German linguocultures. The novelty of the research lies in the study of the ethnocultural features of the value component of the concept "good" in Russian and German linguistic consciousness, taking into account culture codes actualized in proverbs. The research established that the semantics of Russian and German proverbs about good represent all basic culture codes. The anthropic code and its subcodes, anthropic-axiological and anthropic – activity-based, are prevalent. Both linguocultures emphasize the value of good and its connection to God, modesty, the longevity/immortality of good, and the simultaneously short-lived nature of the memory of it. Both evaluate a person's good deeds and the person themselves, and their qualities. In Russian linguoculture, the anthropomorphic subcode postulates the family as the origin of good; the anthropic-emotional and anthropic-axiological subcodes indicate the connection of good with joy and human character traits; and the anthropic – activity-based subcode emphasizes the importance of striving to do good. In German linguoculture, the anthropic-mental subcode highlights that a person's thoughts and speech are more often and more directed towards evil than towards good.

Exploring Linguistic Consciousness of University Students in the Wake of the Covid-19 Pandemic through Comparative Ukrainian-Turkish-Spanish Context

Exploring Linguistic Consciousness of University Students in the Wake of the Covid-19 Pandemic through Comparative Ukrainian-Turkish-Spanish Context

The image of COVID-19 in the Russian linguistic consciousness

INTRODUCTION. The widespread spread of COVID-19 in Russia could not but affect the Russian linguistic consciousness, in which the associative thesaurus of the 21st century pandemic is being formed to one degree or another. Russian-language information resources are full of information about the new virus and the need for vaccination against it. These topics are actively discussed by the entire Russian-speaking population. The aim is to explore the image of COVID-19 in the Russian linguistic consciousness in the aspect of syntagmatic, paradigmatic and thematic associative thesaurus in two time periods: May–June 2020 and May–June 2021.MATERIALS AND METHODS. The research material is the National Russian Language Corps, social network’s hashtags, printed and electronic content « Rossiyskaya Gazeta and RBC newspapers. The associative experiment method is used to identify syntagmatic and paradigmatic reactions and thematic groups.RESULTS AND DISCUSSION. The analysis is an attempt to demonstrate the formation state of the concept of COVID-19 in the linguistic consciousness of Russians. The subject of the study was the syntactic function of the COVID-19 lexeme and the results of an associative experiment.CONCLUSION. The syntactic function of the COVID-19 lexeme, its lexical compatibility and connotation have been identified. It has been established that the perception of the COVID-19 epidemic in the linguistic consciousness is assessed as a typical characteristic of modernity and is recognized as part of reality along with the problems of global changes in ecology and climate and exists along with such concepts as globalization, digitalization and convergence.

Associative Field “Brest Region” as a Way to Model a Fragment of the Linguistic Consciousness of Residents of the Brest Region

Introduction. Modeling geopolitical images using anthropometric methods is a new and relevant direction in modern scientific knowledge. The article examines the image of the Brest region through the prism of the linguistic consciousness of the inhabitants of the Brest region. Methodology and sources. The theoretical basis of this study was the work of domestic and foreign scientists in the field of linguistic research methods (A.A. Zalevskaya, N.I. Kurganova, A.V. Rudakova, O.N. Seliverstova, I.A. Sternin, N.V. Akovantsev, etc.), psycholinguistics and linguistic consciousness (E.I. Goroshko, A.A. Zalevskaya, L.O. Butakova, Yu.N. Karaulov, A.A. Leontiev, A.P. Klimenko, Z.D. Popova, I.A. Sternin, E.F. Tarasov, N.V. Ufimtseva, etc.). The study was carried out within the framework of the project “Brest region through the eyes of people of different professions” together with the main department of ideological work and youth affairs of the Brest Regional Executive Committee. The research material was 1062 associations obtained during a free association experiment, in which 400 representatives of the cultural sphere took part. Results and discussion. During the association experiment, the free association technique was used. In the questionnaires, respondents were asked to write 3–5 associations for the stimulus phrase “Brest region” within a limited time period. Based on the obtained associative reactions, an associative field was formed and 9 thematic groups were identified. Based on the ranking of thematic groups in accordance with quantitative data, layers in the cognitive structure of the image of the Brest region are identified. Conclusion. An association experiment is the most effective method that allows us to identify the attitude of residents of a region to the surrounding reality. This attitude is expressed by linguistic means and reflects the understanding of the world, its conceptualization, as well as the strategy of communication and verbal existence of the individual.

A Comparative Analysis of the Concept “өмүр/life” in Kyrgyz and English Linguacultura

The article is devoted to a comparative analysis of the concept "Өмүр/Life" in Kyrgyz and English linguacultural, based on data from an associative experiment. The comparative method reveals the differences and similarities in the perception of the concept of "life" in the linguistic consciousness of native speakers of Kyrgyz and English. Special attention is paid to extralinguistic aspects such as rituals and traditions that accompany a person through the stages of life — from birth to the later stages. The paper emphasizes that the rituals and traditions of a people reflect all stages of a person's life and play a significant role in shaping the national worldview. Linguacultural analysis shows that, despite differences in cultural contexts, the concept of "life" holds a central place in both Kyrgyz and English cultures.

CONFLICT-GENERATING POTENTIAL OF GENDER NEOLOGISMS OF ENGLISH-LANGUAGE DISCOURSE

The current stage of development of society is characterised by high dynamism due to cultural transformation and the complication of social relations. At the top of the value space is the desire to equalise gender roles and the promotion of polygender affiliation. The vocabulary of a language undoubtedly responds to the rapid development of society. Continuous social contradictions have increased the level of tension in society. Due to a complete change in the culture of gender interactions and the construction of a new picture of the existence of men and women, the severity of gender contradictions began to be seen with particular clarity. This work is aimed at examining “risky” neologisms, analysing their conflict potential with the identification of evaluative semes and studying the features of gender stereotyping. Studying the conflict-generating potential of gender neologisms allows us to trace the sociocultural rhythm of transformations and study the essential features of the interaction between men and women in a specific historical and cultural space. Our research analysis allows us to conclude that gender neological nominations arise as a result of social demand, which acts as the main driving force of neologisation in language. The constant broadcast of gender-based sociocultural images, the visualisation of masculine and feminine identities in linguistic consciousness, and the ascription of stereotypical social roles act as a conflict-generating factor that can activate a mostly negative emotional reaction.

Features of Worldview Perception Among Speakers of Yakut and Russian: Associative Field Analysis of Stimulus Words DYOL — SCHASTYE

This article analyzes the associative fields of the stimulus words DYOL and SCHASTYE, which are central to the linguistic consciousness of Yakut and Russian speakers. Investigating the underlying processes within language enables us to uncover the ethnocultural specificity of a community’s linguistic consciousness — a snapshot of the real-world image at a particular period in the life of an ethnic group. The focus is on identifying both commonalities and distinctions in the perception of happiness among speakers of the two languages, as well as the ethnocultural nuances in their worldviews. A comparative analysis of the associative fields of the stimulus words DYOL — SCHASTYE is conducted using Y.N. Karaulov’s “semantic gestalt” methodology, which includes delineating semantic zones, determining types of connections between stimuli and responses, and employing a quantitative assessment method to measure the overlap of associative fields. The analysis reveals significant shifts in the value priorities of Yakut speakers in recent years. While happiness was previously associated with family, children, and material wealth, con-temporary perspectives increasingly emphasize aspects such as fulfilling work, travel, career advancement, and self-care. This reflects modern social trends where happiness is linked not only to material factors but also to personal growth and self-actualization.