We consider linear cyclic codes with the locality property, or locally recoverable codes (LRC codes). A family of LRC codes that generalize the classical construction of Reed-Solomon codes was constructed in a recent paper by I. Tamo and A. Barg (IEEE Trans. Inform. Theory, no. 8, 2014). In this paper we focus on optimal cyclic codes that arise from this construction. We give a characterization of these codes in terms of their zeros, and observe that there are many equivalent ways of constructing optimal cyclic LRC codes over a given field. We also study subfield subcodes of cyclic LRC codes (BCH-like LRC codes) and establish several results about their locality and minimum distance. The locality parameter of a cyclic code is related to the dual distance of this code, and we phrase our results in terms of upper bounds on the dual distance.