In the dynamic and highly competitive oil and gas industry, operational efficiency and performance are critical to sustaining growth and profitability. Continuous improvement processes are essential for enhancing Product Service Line (PSL) performance, driving operational excellence, and maintaining a competitive edge. This review presents a comprehensive model for implementing continuous improvement processes specifically tailored for the oil and gas sector, focusing on optimizing PSL performance. The proposed model integrates key principles of continuous improvement, including incremental changes, feedback loops, and iterative enhancements, within the context of the oil and gas industry's unique operational environment. It outlines a systematic framework for defining objectives, setting performance metrics, and identifying areas for improvement. The model emphasizes the importance of establishing a dedicated continuous improvement team, providing targeted training, and developing robust processes for ongoing monitoring and evaluation. The review highlights various tools and techniques, such as Lean principles, Six Sigma methodologies, and Root Cause Analysis (RCA), which are pivotal in identifying inefficiencies, reducing waste, and enhancing the overall quality of PSL operations. By incorporating these tools, organizations can achieve significant advancements in operational performance and cost-effectiveness. Case studies from industry leaders are examined to illustrate successful implementations of the continuous improvement model and to derive lessons learned. These case studies provide valuable insights into effective strategies and highlight the impact of continuous improvement on PSL performance. Challenges associated with implementing continuous improvement in the oil and gas sector are also addressed. Issues such as resistance to change, resource constraints, and difficulties in measurement are discussed, along with proposed solutions including change management strategies, efficient resource allocation, and the development of robust measurement systems. The review concludes by exploring future directions for continuous improvement in oil and gas operations, considering emerging technological trends and the integration of digital transformation initiatives. Recommendations for ongoing improvement are provided, emphasizing the importance of continuous feedback loops and adaptability to evolving industry standards. This model serves as a strategic guide for oil and gas organizations seeking to enhance their PSL performance through systematic and sustained continuous improvement efforts, ultimately contributing to their long-term success and operational excellence.