This study explores the implementation of hybrid learning, specifically through the Blackboard Learning Management System, as a pedagogical model in higher education. The purpose of the research is to examine the benefits and challenges associated with hybrid learning from the perspectives of lecturers and students, with a focus on its application in specialized disciplines such as medicine. The study adopts a qualitative design, employing semi-structured interviews, classroom observations, and document analysis to collect data from lecturers and students engaged in hybrid learning environments. The findings reveal that hybrid learning offers significant advantages, including enhanced flexibility, accessibility, and the integration of theoretical and practical knowledge. For lecturers, it facilitates innovative teaching strategies, fosters professional development, and enables efficient course management. For students, hybrid learning promotes self-discipline, time management, and active engagement while providing opportunities for real-world applications and lifelong learning. However, the study also identifies several challenges, including technological limitations, increased workload for lecturers, and skill gaps in navigating digital platforms. Additional issues, such as maintaining student engagement in asynchronous components, limited interaction in online activities, and assessment complexities, further underscore the need for targeted interventions. The research concludes that while hybrid learning is a transformative approach to modern education, its success requires robust technological infrastructure, comprehensive training for users, and institutional support. These measures can help address the identified challenges and optimize the benefits of hybrid models. The study highlights the importance of innovative pedagogical practices, tailored interventions, and a supportive digital ecosystem to enhance the effectiveness of hybrid learning, particularly in specialized and evolving academic fields such as medicine. This research provides valuable insights for educators, administrators, and policymakers aiming to implement or improve hybrid learning frameworks, contributing to the broader discourse on educational innovation in the digital age.
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