Light Spot Research Articles

Revolutionizing superhighway traffic board lighting with remote LED spotlights

In this paper, we present a groundbreaking approach to enhance the illumination of traffic boards along superhighways, addressing significant challenges associated with conventional lighting systems. Our innovative method revolves around the strategic placement of remote spotlights at the side of the roadway to illuminate traffic signs equipped with retroreflector film (RTRF). The essence of our approach lies in remote illumination, which requires meticulous adjustment of the divergence angle of the spotlights to match the size of the signs and their distance from the projection source. To achieve the desired spotlight configuration, we have developed a hybrid optical system that incorporates a paraboloid reflector and a lens mounted on a bridge holder situated on top of the mirror. Through spot light illumination, we discovered that the initial divergence angle of the RTRF was too narrow. To improve projection angle tolerance, we recommend attaching a light diffuser film onto the surface of the RTRF. The coverage area ratio of the diffuser film can be adjusted to select the desired divergence angle for the reflected light. Our experimental measurements have yielded significant results, showcasing the half-divergent angle of the RTRF ranging from 3° to 7° for different coverage area ratios of the diffuser. In practical terms, with a target luminance of 300 nits at the white word on the traffic board, the power consumption of the spotlight fixture of the roadway was only 40 W, representing over 75% power savings when compared to traditional lighting methods. Consequently, our approach opts to utilize spotlights for illuminating specific traffic boards on superhighways, offering a more efficient and manageable lighting solution that greatly benefits both motorists and road maintenance personnel.

Beam quality measurement and image analysis of RF optical emission system

With the development of radio-over-fiber (ROF), beam quality is also an important parameter in evaluating ROF systems. Therefore, this paper selects the low-frequency to very high frequency (VHF) direct modulated optical emission system to verify its feasibility and excellent performance. It then analyzes the beam quality and image processing. In this paper, MATLAB is selected for the theoretical simulation, then CMOS is used to collect light spots, RayCiV2.5 is used to Gaussian fit the light field intensity distribution, and finally the ideal and actual light spot parameters are compared. Due to the influence of noise, this paper also preprocessed the image by brightness adjustment, filtering, edge fitting, etc. It proposed a fast two-sided filtering algorithm, which obtained a high peak signal-to-noise ratio (PSNR) and strong applicability. The results show that the edge-mode rejection ratio is as high as 33.6 dB, the beam quality is good, and it can be well applied in ROF. The M2 factor is 2.75, the optical field intensity Gaussian fit is 99.8 %, and the signal-to-noise ratio (SNR) is as high as 54.7 dB. Moreover, the image is robust after fast bilateral filtering.

Lighting Features Affecting the Well-Being of Able-Bodied People and People with Physical Disabilities in the Park in the Evening: An Integrated and Sustainable Approach to Lighting Urban Green Areas

This study focuses on the analysis of lighting in night conditions to explain what lighting in parks should look like and how parks should be lit from the point of view of people’s perceptions. It addresses the impact of the lighting configuration of urban parks on preference, safety, mystery, legibility, and contact with the environment. The feelings of wheelchair users and able-bodied people were measured. The respondents assessed park landscapes presented in visualisations that varied in terms of lighting features and spatial contexts. This research showed, inter alios, that the participants rated evenly lit spaces more highly than those featuring spot lighting. In unevenly lit spaces, the lighting of the surroundings turned out to be crucial import for able-bodied people, while for the disabled respondents, a combination of lighting of the surroundings and of paths was significant. For evenly lit spaces, path lighting is less important for disabled people than for those without disabilities. These insights can help researchers to look at lighting solutions in a more human-centered way and take into account the environment in which they are used. This allows the design of night lighting in parks to be socially sustainable and promotes access to urban green spaces for all citizens. The study emphasises that the provision of sustainable lighting in parks should take into account different social groups, making light a common good.

Welding Defect Monitoring Based on Multi-Scale Feature Fusion of Molten Pool Videos.

Real-time quality monitoring through molten pool images is a critical focus in researching high-quality, intelligent automated welding. However, challenges such as the dynamic nature of the molten pool, changes in camera perspective, and variations in pool shape make defect detection using single-frame images difficult. We propose a multi-scale fusion method for defect monitoring based on molten pool videos to address these issues. This method analyzes the temporal changes in light spots on the molten pool surface, transferring features between frames to capture dynamic behavior. Our approach employs multi-scale feature fusion using row and column convolutions along with a gated fusion module to accommodate variations in pool size and position, enabling the detection of light spot changes of different sizes and directions from coarse to fine. Additionally, incorporating mixed attention with row and column features enables the model to capture the characteristics of the molten pool more efficiently. Our method achieves an accuracy of 97.416% on a molten pool video dataset, with a processing time of 16 ms per sample. Experimental results on the UCF101-24 and JHMDB datasets also demonstrate the method's generalization capability.

Design of a tunable microlens based on hybrid single-wall carbon nanotube and liquid crystal

: Tunable liquid crystal (LC) lenses have garnered significant interest in recent years for their lightweight, cost-effectiveness, and versatility in applications like augmented reality, ophthalmic devices, and astronomy. Despite numerous proposed structures to enhance LC lens performance, achieving a minimal focal length while preserving image quality and balancing cost and complexity remains a daunting challenge. Adaptive microlenses encounter these obstacles due to physical constraints and diffraction effects. One promising solution lies in using adaptive LC-carbon nanotubes (CNTs) lenses. By adjusting external stimuli like electric or magnetic fields, it is possible to modify the refractive index distribution of the LC medium, thus changing the focal length of the microlens. When paired with CNTs, the LC molecules' orientation and control of focal length can be even more precise. Our research findings suggest that to achieve the shortest focal length in a microlens with a thickness of 22.5 μm, it is recommended that the diameter of the CNT should not exceed 10 nm, and the height of CNT should fall within the range of 10 to 20 μm considering the presence of screening effect. Conversely, for a microlens with low full width at half maximum (FWHM), narrower light spot, it is advisable to use CNT with a diameter larger than 100 nm and a height greater than 13 μm. Additionally, for a microlens with an efficient Fresnel number in the range of 1 to 10, the microlens should have CNT with widths from 100 to 200 nm. Therefore, based on the importance of each factor (focal length, FWHM, and Fresnel number), the dimensions of the carbon nanotube can be selected to suit the desired application.

Modelling П-Shaped Concentrating Optics for Lcpv Solar Cells Using Fresnel Lens

Abstract Most concentrating optics do not show good performance at higher incidence angles and have low acceptance angles and, therefore, they require a high-accuracy solar tracking system, which is costly. In this study, by detailed investigation of optics of the proposed П-shaped concentrating optics, it was found that system remained high in terms of optical efficiency and its concentration ratio at certain higher incidence angles. During the work, ray path through the concentrating optics, width of the light spot at different incidence angles were calculated. Optical efficiency, geometrical concentration ratio, concentration ratio at different incidence angles were found by the results of COMSOL Multiphysics calculations. It was found that the system had a high optical efficiency of approximately 95% and its concentration ratio of 3x-5x was at the range of ±0-20 degrees of incidence angle, and it could reduce the work of a solar tracking system. As well, an increase in the optical efficiency could be seen from 0 to 5 degrees of the incidence angle and an increase in the concentration ratio could be seen from 0 to 12 degrees of the incidence angle in terms of the reflective mirrors which helped redirect the rays to the solar cells. Optical systems with such a high incidence angle could reduce the performance of the solar tracker system, and it reduced the overall cost and energy consumption of the LCPV.

Focused microstructure analysis and fabrication for monolithic integration with high-speed MUTC photodiode

Back-incidence high-speed photodiodes with small mesa diameter use back-integrated microstructures, which utilize the convergence and high transmittance function of the microstructures on the light beam to compensate for the incident light alignment deviation and improve the optical coupling efficiency. Two kinds of microstructures integrated with the modified uni-traveling-carrier photodiode (MUTC-PD), microlens and two-dimensional concentric annular convergence grating, are designed theoretically and compared by simulation. It is found that the microlens have better optical performance when integrated. InP microlenses meeting the requirements were fabricated using the photoresist hot melt method and inductively coupled plasma (ICP) etching. Testing revealed that the microlens could reduce the incident light spot size to one-third of its original size. By optimizing the thickness and doping concentration of the PD layer structure, and prepared a high-speed MUTC-PD with monolithic integrated InP microlens, with a mesa diameter of 18 μm. The measured 3 dB bandwidth of the integrated chip is 43 GHz. Experimental results using incident light fiber movement showed that the responsivity of the integrated microlens MUTC-PD increased by 66.76 % when horizontally offset by 10 μm compared to the non-integrated microlens case. When shifted vertically by 20 μm, the MUTC-PD responsivity of the integrated microlens decreases to 83.7 % of the maximum value, which is 18.2 % higher than that of the one without integrated microlens.

Controlled alignment imaging optical MIMO communication system based on light spot detection of arrayed light sources

Visible light communication (VLC) technology has become one of the potential key technologies for 6 G due to its unique features, such as abundant license-free spectrum, high confidentiality, and low electromagnetic interference. In this paper, an optical multiple-input multiple-output (MIMO) communication system based on imaging reception is proposed, which can improve the data transmission rate and reduce interference between different sub-channels. To overcome the problem of optical communication link alignment, in this paper, we established an imaging optical MIMO communication system with a controlled light source array (CLSA) and proposed an optical alignment strategy to address the alignment issue. The scheme decouples the constraint that the light spot cannot be aligned with the detector in the communication system under the influence of optical parameters. Based on the light spot detection CLSA module, the communication system can ensure the stability of the link alignment when the communication distance changes. Experimental results show that when the communication distance is 20-80 m, the bit error rate (BER) of the communication system remains below 10-6. The single-channel communication rate of the system is 5 Mbps, and the total communication rate is 20 Mbps through the four-channel rate multiplexing. Moreover, if the communication distance increases to the range of 80-100 m, the BER increases, but it is always lower than the forward error correction (FEC) threshold.

Leaf grey spot caused by Arcopilus aureus on tobacco in China.

Tobacco (Nicotiana tabacum L.) is one of the most widely cultivated industrial crops worldwide. From April to July 2023, about 40% of tobacco seedlings in the greenhouse exhibited irregular taupe lesions in Zhengzhou, Henan Province, China. At an early stage of the lesion development, light grey spots with the diameter of 1-2 mm were observed, these spots gradually expanded and connected into large irregular lesions causing leaf wrinkling or withered. A total of 12 infected leaf tissues were sterilized with 75% ethanol for 45 s, rinsed three times in sterilized water and then plated on potato dextrose agar (PDA) medium for 10 days at 28°C in darkness. Seven fungal colonies that show the similar appearance were isolated and three of them (MB-1, MB-2 and MB-3) were used for subsequent identification. Colonies of these strains on PDA with loose mycelium and orange-red pigment on the underside, white aerial in the center and light yellow hyphae near the periphery, formed in the shape of a concentric ring pattern. Ascomata appeared from the 14th day, were black, spherical or ellipsoid with walls of textura angularis, and size was 53.8-101.1 μm × 50.3-104.3 μm (n=30). Terminal hairs were brown and straight, gradually tapering toward the tips. Asci clavate or fusiform, spore bearing part 16.2-29.2 × 7.3-11.4 μm (n=21), with 8 irregularly arranged ascospores, evanescent. Ascospores are brown at maturity, biapiculate, navicular or fusiform shapes with size of 8.7-12.8 μm × 4.8-6.9 μm (n=100), and more or less inaequilateral. Single spore strains derived from these strains exhibited the morphological features consistent with the original strains. The morphological characteristics of the fungus were consistent with the description of Arcopilus aureus (Chivers) X.W. Wang & Samson (= Chaetomium aureum Chivers) (Lee et al. 2019). Furthermore, the sequences of RPB2 region were amplified from these strains and the result sequences (GenBank accession no. OR513105-OR513108) all showed a 100.00% identity with A. aureus strain CBS 538.73 (GenBank accession no. KX976807.1). It was reported that the RPB2 gene was efficient in discriminating Arcopilus species (Tavares et al. 2022), thus a maximum likelihood (ML) phylogenetic tree based on the RPB2 gene sequences were constructed using MEGA 7.0 with 1000 replications of bootstrapping (Kumar et al. 2016), which revealed that these strains formed a well-supported clade with A. aureus strains of (CBS 153.52 and CBS538.73) (Wang et al. 2022). Pathogenicity analysis were performed on healthy flue-cured tobacco seedlings leaves (cv Y85) by using mycelial agar plugs (5 mm in diameter) and spore suspension (1×106 spores/mL), and the PDA plugs and sterile water were used for control group, respectively. Tobacco seedlings were incubated in a 25°C and 70% RH growth chamber. After seven days, the leaves showed obvious symptoms, with taupe lesions and yellow halos on the periphery, whereas no symptoms were found on the control leaves. The A. aureu was then reisolated from inoculated diseased leaves. Previously, A. aureus has been only reported to cause leaf black disease on Pseudostellaria heterophylla in China (Yuan et al. 2021). To our knowledge, this is the first reported of A. aureus causing tobacco leaf grey spot worldwide. Arcopilus aureus has been reported as a plant biocontrol fungus (Wang et al. 2013). However, due to the potential serious damage in tobacco seedlings caused by this fungus, the use of A. aureus as a plant biocontrol agent needs to be given more attention, and disease control measures of this pathogen should be developed.

Multiphysics Coupling Simulation of Off-Axis Integrated Cavity Optical Sensing System

The optical properties of an off-axis integrated cavity system are influenced by both structural deformation and thermal deformation. In this paper, the finite element simulation and analysis software COMSOL multiphysics was used to numerically simulate the optical system. By coupling geometric optics, solid mechanics, and solid heat transfer and conducting parametric temperature scanning, a multiphysics simulation of the off-axis integrated cavity optical sensing system was achieved. The effects of different temperature conditions on the stress field, displacement field, and optical mirrors were analyzed, and changes in optical properties were assessed using ray trajectories and point diagrams. Additionally, optical simulation software was used to simulate and optimize the experimental optical path, obtaining the distribution of light spots on the detector surface. This provides a theoretical basis for the subsequent optimization of the off-axis integrated cavity optical system.

Speckle noise suppression of a reconstructed image in digital holography based on the BM3D improved convolutional neural network

In digital holographic measurement, when light waves pass through inhomogeneous media or surfaces, speckle noise is generated, resulting in random, granular light and dark spots in the hologram, which greatly reduces the image quality. Therefore, in order to improve the image quality of holographic reconstruction, a noise reduction method based on the BM3D improved convolutional neural network (CNN) is proposed in this paper. Firstly, the similarity and important statistical information between blocks can be obtained by using BM3D. Then, the denoising convolutional neural network (DnCNN) is used to learn the relationship between the noise of a large number of samples and the noise image, and further purify the image to retain the details for a better denoising effect. Finally, a reflective off-axis digital holographic optical path system is constructed to collect the holograms of the test samples, and the reconstructed images are obtained by the Fresnel diffraction method to constitute a dataset with the simulated holographic reconstructed images to validate the proposed method in this paper, compared to the other methods, such as DnCNN, convolutional blind denoising network (CBDNet), BM3D, and Wiener filtering. The experimental results of qualitative and quantitative analyses show that the proposed method combines the advantages of traditional algorithms and deep learning, significantly enhances the robustness of the system, optimizes the denoising performance, and preserves the details of the reconstructed image to the greatest extent.

Enlarge the dynamic range of Shack-Hartmann wavefront sensor based on biplanar image acquisition and segmentation method

In present paper, a simple and robust method to expand the SHWS dynamic range is proposed. The intensity patterns are obtained with biplanar image acquisition and segmentation. The process involves calculating the spot centroids of two images and then matching the centroid of the spots of light with the center of a micro-lens array. This also resolves the issue of mandating the determination of centroids exclusively within the corresponding detection area. It is performed a comparative analysis between our proposed method and the conventional method for measuring large wavefronts, utilizing both numerical simulations and experiments. Additionally, a statistical analysis of the dynamic range of the method for wavefront measurement was conducted. This study demonstrates that the biplanar image acquisition and segmentation method provided a larger dynamic range while ensuring accuracy relative to the single image acquisition of conventional algorithm

Pulse compression via cascaded SBS and α-Al2O3 nanosheet enhanced LIB

The leading-edge based stimulated Brillouin scattering (SBS) pulse compression technology is increasingly being recognized as a significant advancement for the generation of high-energy short-pulse lasers. Trailing-edge based laser-induced breakdown (LIB) compression is anticipated to be an effective supplement to SBS, helping to overcome its compression limitations. In this study, we integrated SBS and LIB to generate a high-power, short-pulse laser, thereby surpassing the compression constraints of SBS. Furthermore, we enhanced LIB by doping the LIB medium with α-Al2O3 nanosheets obtained through molten salt synthesis. As a result, we have successfully compressed the pulse duration from 8ns to 241ps, achieving relatively symmetrical leading and trailing edges. Moreover, compared to pure water, we obtained a higher quality far-field light spot.

Holographic Einstein ring of a charged Rastall AdS black hole with bulk electromagnetic field* *Supported by the National Natural Science Foundation of China (11675140, 11705005, 12375043), the Innovation and Development Joint Foundation of Chongqing Natural Science Foundation (CSTB2022NSCQ-LZX0021), and the Basic Research Project of Science and Technology Committee of Chongqing (CSTB2023NSCQ-MSX0324)

We study the Einstein images of a charged Rastall AdS black hole (BH) within the fabric of AdS/CFT correspondence. Considering the holographic setup, we analyze the amplitude of the total response function for various values of model parameters. With an increase in parameter λ and temperature T, the amplitude of the response function decreases, while it increases with an increase in electric charge e and chemical potential μ. The influence of frequency ω also plays an important role in the bulk field, as it is found that decreasing ω leads to an increase in the periods of the waves, which means that the amplitude of the response function also depends on the wave source. The relation between T and the inverse of the horizon for various values of parameter λ is interpreted under fixed values of other involved parameters. These, in turn, affect the behavior of the response function and the Einstein ring, which may be used to differentiate the present study from previous ones. We construct the holographic images of the BH in bulk via a special optical system. The results show that the Einstein ring always appears with concentric stripes at the position of the north pole, and this ring transforms into a luminosity-deformed ring or bright light spot when the distant observer lies away from the north pole. Finally, we discuss the influence of the associated parameters on the Einstein ring radius, which is consistent with wave optics.

Highly sensitive CH4, C2H2 and CO simultaneous measurement LITES sensor based on multi-pass cell with overlapped spots pattern and QTFs with low resonant frequency

This paper presents a simultaneous measurement light-induced thermoelectric spectroscopy (LITES) sensor with high sensitivity for detecting methane (CH4), carbon monoxide (CO) and acetylene (C2H2). It employs a multi-pass cell (MPC) with an overlapped spots pattern and low resonant frequency circle-head quartz tuning forks (QTFs) for the first time. The fiber-coupled MPC with an optical length (OPL) of 40 m was combined with a thin-film filter (TFF) to improve the laser absorption and enable light spots multiplexing on mirrors. Three self-designed circle-head QTFs with low resonant frequencies of less than 10 kHz and a quality factor of ∼ 11500 were adopted to improve the detection ability. The LITES sensor detected multi-gas signals based on their unique absorption spectrum, enabling real-simultaneous measurement of CH4, CO, and C2H2. After optimization, the minimum detection limits (MDLs) of 0.5 ppm, 126.9 ppm and 0.4 ppm for these gases were obtained, respectively. With integration times of 300 s for CH4 and 200 s each for CO and C2H2, the MDLs could be further reduced to 0.09 ppm, 57.1 ppm, and 0.07 ppm, correspondingly. The paper concludes with a discussion of potential strategies for further improving the performance of such LITES sensors.

Ultraviolet (Spot)light on Water Treatment: Targeting Inactivation Efficiency and Stress Responses of Gram-Positive and Gram-Negative Bacteria Using UV-B and UV-C LEDs

This study examines the inactivation kinetics and stress responses of Gram-positive and Gram-negative waterborne bacteria using ultraviolet (UV)-B and UV-C LEDs at varying fluences. Our findings show that UV-light-emitting diodes (LED) treatment effectively inactivates both bacterial types, achieving over 4-log reductions at 255 nm and 285 nm wavelengths. Notably, inactivation rates at 285 nm, especially at higher fluences, are comparable to or exceed those at 255 nm. Additionally, UV-B treatment at 285 nm requires shorter exposure times for the same UV dose due to its deeper penetration into water and higher radiant flux. Stress responses varied between species: 255 nm exposure caused more direct DNA damage, triggering the SOS response with recA upregulation, particularly in Gram-positive L. innocua; while 285 nm exposure primarily induced oxidative stress, leading to soxS upregulation, especially in Gram-negative bacteria. These results suggest that UV-B complements UV-C effects by causing reactive oxygen species (ROS) formation in addition to DNA damage, challenging DNA repair. Given the higher cost of UV-C LEDs, our results support the optimization of water treatment systems using UV-B LEDs, which is a promising approach for improving bacterial inactivation while reducing exposure time and energy use.

A distributed reception based method for identifying vortex beams

After the vortex beam is transmitted in the space laser communication scene for hundreds of kilometers, the spot diameter will expand to several meters or even tens of meters, and the existing detection methods that require receiving the whole spot are no longer applicable. In order to address this problem, a distributed detection scheme is proposed in this paper for demultiplexing two L-G beams. We choose two specific points on the light spot to receive two optical signals. Then the two optical signals are interfered with a designed optical fiber path which use the cross-coupling of the coupler. Then the demultiplexing is achieved according to the interference results at two ports. This scheme is suitable for demultiplexing intensity-modulated optical signals. The feasibility of this scheme is theoretically analyzed, and the demultiplexing of L-G beams with multiple combinations of topological charge numbers is realized.

Constructing a Transient Ischemia Attack Model Utilizing Flexible Spatial Targeting Photothrombosis with Real-Time Blood Flow Imaging Feedback.

Transient ischemic attack (TIA) is an early warning sign of stroke and death, necessitating suitable animal models due to the associated clinical diagnostic challenges. In this study, we developed a TIA model using flexible spatially targeted photothrombosis combined with real-time blood flow imaging feedback. By modulating the excitation light using wavefront technology, we precisely created a square light spot (50 × 250 µm), targeted at the distal middle cerebral artery (dMCA). The use of laser speckle contrast imaging (LSCI) provided real-time feedback on the ischemia, while the excitation light was ceased upon reaching complete occlusion. Our results demonstrated that the photothrombus formed in the dMCA and spontaneously recanalized within 10 min (416.8 ± 96.4 s), with no sensorimotor deficits or infarction 24 h post-TIA. During the acute phase, ischemic spreading depression occurred in the ipsilateral dorsal cortex, leading to more severe ischemia and collateral circulation establishment synchronized with the onset of dMCA narrowing. Post-reperfusion, the thrombi were primarily in the sensorimotor and visual cortex, disappearing within 24 h. The blood flow changes in the dMCA were more indicative of cortical ischemic conditions than diameter changes. Our method successfully establishes a photochemical TIA model based on the dMCA, allowing for the dynamic observation and control of thrombus formation and recanalization and enabling real-time monitoring of the impacts on cerebral blood flow during the acute phase of TIA.

Gain-type photodetector with GFET-coupled MoS2/WSe2 heterojunction

Due to its exceptional photovoltaic properties and freedom from crystal lattice matching constraints, transition-metal dichalcogenides (TMDCs) have gained increased attention as a prospective two-dimensional (2D) layered material. Van der Waals heterojunctions (vdWHs) constituted of these materials afford chances for the advancement of high-performance photodetectors and solar cells. However, low light absorption efficiency and electron/hole traps at heterointerfaces make it difficult to improve the response speed and sensitivity of TMDCs vdWH based photodetectors. Here, we designed and realized a GFET-coupled MoS2/WSe2 heterojunction gain photodetector. An interfacial amplification effect is induced when a graphene field-effect transistor (GFET) is coupled to a MoS2/WSe2 heterojunction because of the lengthy carrier lifetime of MoS2 and the ultrahigh mobility of graphene. This effect leads to a high gain for our device, enhancing the photovoltaic response. Compared to the pristine MoS2/WSe2 heterojunction, the device exhibits two to three orders of magnitude improvement in responsivity, up to 50 A/W. Rising and decaying times of 67 μs and 2 μs are also achieved, respectively. By utilizing the strong correlation between the incident light spot position and the photocurrent, the device also enables sensitive detection of the spot position. This research offers an attainable method for developing gain-type, high-speed photodetectors.

The Use of Content-Marketing in Complex Development of Non-Urbanized Territories in Russia

The article deals with practical aspects of using content-marketing to improve social and economic appeal and complex development of non-urbanized territories in Russia. The author showed that the process of business climate development on territories with low population density is a whole complex of measures. In practice they are connected with target positioning of each region and spot lighting of its concrete benefits for potential partners and economically active people, who would like to swap their megalopolis for more placid life and realize themselves beyond big cities. It was shown that content-marketing can serve as a universal tool for resolving problems of regional development in Russia. It is based on approaches of step-by-step bringing the target audience to decisionmaking about buying goods, services or taking part in an investment project. In case of Russian regions it means a decision to invest in the region, set up highly-technological enterprises or business connected with agriculture. At the same time entrepreneurs could get an additional incentive for realizing their ideas in the form of state support with a broad range of tax privileges and subsidies and as maximum – availability of a preferential zone in the region, where state is interested in creating jobs and intensive development of a concrete territory. It was underlined that in Russia preferential zones are mainly arranged on non-urbanized territories far from big cities and agglomerations. The article provided examples of content-marketing functioning in promotion of existing highlytechnological enterprises and business-projects being developed now in every region of the country. The use of successful experience in developing regions was studied also on less successful territories, which require operative alterations in their positioning. A conclusion was drawn that high-quality positioning of the region is a secure investment in its development and a universal tool for sustainable development of non-urbanized territories in Russia.