This study delves into the pivotal role of sustainable design in product development and how it fosters corporate innovation and competitiveness. Through literature review, case analysis, and mixed-methods research, the study reveals the positive impact of sustainable design on consumer behavior and the environment. Findings indicate that sustainable design not only propels the green transformation of product development processes but also stimulates innovation in material selection, production processes, and product lifecycle management within enterprises. The growing consumer demand for sustainable products further drives the market towards a more environmentally friendly direction. Additionally, the positive environmental impact of sustainable design is reflected in reduced resource consumption, decreased pollution emissions, and increased resource recycling rates. The research findings provide valuable insights and recommendations for policymakers, designers, and businesses to promote the widespread application of sustainable design globally.
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