Library Information Products Research Articles

Representative Virtual Material Collections about University Scientists: The Experience of the Uzhhorod National University Library

Objective. The research is aimed at studying practical experience of creation and application of the representations of virtual material collections about the scientists of the Uzhhorod National University, as one of the important popularization mechanisms of the university science. Methods. Using our own developments, we attempted to familiarize the library community with the specialized methodology of representation work of the scientific library of the Uzhhorod National University during quarantine restrictions and martial law in Ukraine. Using the comparative analysis, the efficiency of the representations of virtual material collections, created by the library as publicizing the development of university science and culture of the region and the interest of remote users in them has been proven. Results. The substantiation of the obtained results is based on the characteristics of the Uzhhorod National University library during remote work of the institution, aimed at increasing the interest of virtual users in the content of the library. The efficiency of using the method of representations of information products of libraries during the period of difficult physical access to the library funds of Ukraine has been confirmed. Analysis of the expansion of the library’s information services and the practical recommendations regarding the active popularization of scientists and prominent figures of the Zakarpattia region are considered as one of the methods of reorienting the work of the library and its services in accordance with today’s challenges. Conclusions. The important role of library support in the popularization of science and culture of the region, as an important factor of practical library assistance to society during the times of trials for Ukraine, has been confirmed.

The Importance of Library Information Products in the Context of the Scientific Activity of Library Institutions

The Importance of Library Information Products in the Context of the Scientific Activity of Library Institutions

The virtual library tours

The virtual tours make the new type of library information products borrowed from the tourist and museum practice. The author examines theoretical aspects of designing a virtual tour: Its essential components, tour types, technologies to be used. Qualitative features which allow to expect their rapid growth and implementation in many spheres, in particular, in libraries, are revealed. Library virtual tours are specified and characterized based on the study of different types of libraries. For this purpose, the www-sites of 236 libraries were reviewed. Significant divergence in interpreting the term of “virtual tour” in the museum and library spheres is revealed. The most popular technologies of designing such tours are described. The key objects of the library virtual tours are discussed, i. e. library’s history and current situation, individual divisions, or the most valuable units (old manuscripts, rare collections, etc.).

Library Sites as Seen through the Lens of Web Analytics

This paper considers the potential of web-analytic tools for a detailed study of the main fields of work of libraries in the web environment, study of user behavior, and analysis of the relevance of library information products and services offered on the sites. It presents the parameters for assessing the audience of library web resources (attendance, traffic sources, geography of users, etc.) using plug-ins, log-analyzers, counters, ratings, and services (Google Analytics, Yandex.Metrics, and Hotlog). The sites of several world libraries are analyzed by marketing tools (Hubspot Website Grader, Nibbler, CheckTrust, Google page-speed insights, and Hemingway).

Marketing technologies to support strategic planning

The tasks of identifying unsatisfied user needs, target consumer groups and competitive library information products and services within the library marketing managerial function are discussed. The author argues that libraries should combine non-profit and commercial marketing. She also suggests that commercial marketing should become a strategic planning tool. Strategic vectors and measures used to promote library information resources, products and services at Novokuznetsk Municipal Information Library System are described.

Information Resources Generated by the Largest Library in Siberia to Support Multidisciplinary Research

The article presents the evolution of the bibliographic resources created by Gosudarstvennaia publichnaia nauchno-tekhnicheskaia biblioteka Sibirskogo otdeleniia Rossiiskoi akademii nauk (GPNTB SO RAN) [State Public Scientific-Technological Library of the Siberian Branch of the Russian Academy of Sciences] to provide information support to researchers of SO RAN. The components of these resources are described briefly: bibliographic databases, databases of abstracts, full-text thematic databases, and problem-specific databases. Also discussed are ways to improve these library information products.

The Main Information Products of the Regional Universal Research Libraries of Ukraine

There are discussed the information and analytical products of the regional universal research libraries of Ukraine of 2010-2011. There are analyzed the peculiarities of the traditional and the newest types of the information products of libraries.