Many sociology departments have recently developed internship programs in an effort to provide career related experience (DeMartini 1980). Such programs have typically sought opportunities for students to gain practical experience in the areas of human services or public administration and planning. Departments have come to view these programs as essential to enable majors to clarify and develop career objectives or, alternatively, to use some of the insights gained from the study of sociology to prepare for careers ranging from social work and law enforcement to urban planning and applied policy research. Like many other departments, we at UWWhitewater have aggressively pursued internship placements. Since the summer of 1975, we have placed approximately 300 student interns, primarily in human services (including criminal justice), in a very wide range of organizational settings in federal, state, county, and municipal government as well as in private non-profit corporations (Green et al. 1980, 1981; Salem and Green 1982; Green and Salem 1983). Approximately four years ago, however, we were instrumental in working with other Letters and Sciences departments and the UW-Whitewater College of Business and Economics to promote a curricular modification which would not only change the range of options available in the traditional curriculum pursued by liberal arts majors at the University, but also deepen our own responsibilities regarding the career development of our majors. The new options include a series of eight alternative minors in business which could be pursued by anyone majoring in a traditional liberal arts discipline. Concurrently, we sought to develop a range of corporate internships with banking, insurance, retail sales, and manufacturing firms. The most typical areas of student interest and academic preparation within these settings are in personnel, marketing, and public relations/sales. Of a total of 33 placed in the summer terms of 1984 and 1985, 12 were in corporations. We, in essence, were responding to the vastly increased enrollment in business programs. However, our intent was to encourage future students to not simply major in business but to consider a major in sociology and a minor in business.