The given article highlights lexical means of direct and indirect emotions nomination in the newspaper and publicist texts. The study was based on the theoretical premises of functional linguistics. The investigation focuses on texts of interviews, speeches, statements and debates of the leading British politicians (David Cameron, Nick Clegg, Gordon Brown). In addition to the lexical and stylistic means of expressing emotional states, the verbalization of emotions is carried out using direct and indirect lexical nominations. The application of the component analysis method of the semantic structure of the word meaning made it possible to identify lexical units and their synonyms, which are nominees for the corresponding emotional state. Direct and indirect nomination of emotions is expressed with the help of lexemes of various parts of speech (adjective, noun, verb), where the adjective or a combination of adjectives with intensifying adverbs dominate. With the help of direct and indirect nomination in the analyzed texts, four negative emotions (concern/anxiety, discontent/anger, disappointment/regret, contempt) and six positive emotions (pride, satisfaction/delight, gratitude, hope/optimism, sympathy, interest/curiosity) are verbalized. The obtained quantitative data confirm the tendency of the British political circles representatives to verbalize primarily negative emotions. Moreover, negative emotions are verbalized equally with the help of direct and indirect nominations, and positive emotions are mainly vernalized with the help of direct nomination. The politicians in their speeches, interviews, debates, using direct and indirect nominations, verbalize both their own emotional states and the emotional states of ordinary people, like-minded people, opponents, and the like.