Level Of Satisfaction Research Articles

Evaluation of the implementation of the objective structured clinical examination in health sciences education from a low-income context in Tunisia: A cross-sectional study.

Objective structured clinical examination (OSCE) is well-established and designed to evaluate students' clinical competence and practical skills in a standardized and objective manner. While OSCEs are widespread in higher-income countries, their implementation in low-resource settings presents unique challenges that warrant further investigation. This study aims to evaluate the perception of the health sciences students and their educators regarding deploying OSCEs within the School of Health Sciences and Techniques of Sousse (SHSTS) in Tunisia and their efficacity in healthcare education compared to traditional practical examination methods. This cross-sectional study was conducted in June 2022, focusing on final-year Health Sciences students at the SHSTS in Tunisia. The study participants were students and their educators involved in the OSCEs from June 6th to June 11th, 2022. Anonymous paper-based 5-point Likert scale satisfaction surveys were distributed to the students and their educators, with a separate set of questions for each. Spearman, Mann-Whitney U and Krusakll-Wallis tests were utilized to test the differences in satisfaction with the OSCEs among the students and educators. The Wilcoxon Rank test was utilized to examine the differences in students' assessment scores in the OSCEs and the traditional practical examination methods. The satisfaction scores were high among health sciences educators and above average for students, with means of 3.82 ± 1.29 and 3.15 ± 0.56, respectively. The bivariate and multivariate analyzes indicated a significant difference in the satisfaction between the students' specialities. Further, a significant difference in their assessment scores distribution in the practical examinations and OSCEs was also demonstrated, with better performance in the OSCEs. Our study provides evidence of the relatively high level of satisfaction with the OSCEs and better performance compared to the traditional practical examinations. These findings advocate for the efficacy of OSCEs in low-income countries and the need to sustain them.

Minimally Invasive Aesthetic Suturing Technique for Anterior Aesthetic Crown Lengthening Surgery: A Case Series with 24- month Follow-Up.

A minimally invasive aesthetic suturing technique was employed in aesthetic crown lengthening surgery (ACLS). The objective of this report was to evaluate the clinical and patient- reported outcomes of this technique for ACLS. Fifteen patients who underwent ACLS were treated utilizing the described suturing technique. Clinical parameters, including plaque index (PI), gingival index (GI), bleeding index (BI), papilla index score (PIS), early wound healing index (EHI), visual analogue scale (VAS), pink esthetic score and white esthetic score (PES/WES), were recorded at baseline, immediately post-surgery and during follow-up visits spanning 5 days to 24 months. The two-sample t-test was performed to evaluate statistical significance (α = 0.05). 100% of the patients reported a high level of satisfaction, with a stable high postoperative VAS scores. From baseline to 5-day postoperation, there was no statistically significant increase in PI, although there was a slight deterioration observed in GI (0.13Å}0.23, P＜0.05) and BI (0.49Å}0.55, P＜ 0.05). Early wound healing (EHI 1) was achieved by all patients at 5 days post-surgery. Additionally, 3 patients exhibited changes in PIS within the initial 3 months following surgery, after which, all patients attained an optimal degree of papilla filling (degree III). The application of the minimally invasive aesthetic suturing technique in ACLS demonstrates favorable outcomes in terms of patient satisfaction and long-term stability. However, the assertion of its superiority over conventional suturing methods for ACLS necessitates substantiation through rigorous investigation via well-designed randomized controlled clinical trials.

Improving Patient Understanding of Femoroacetabular Impingement Syndrome With Three-Dimensional Models.

Three-dimensional (3D) printed models may help patients understand complex anatomic pathologies such as femoroacetabular impingement syndrome (FAIS). We aimed to assess patient understanding and satisfaction when using 3D printed models compared with standard imaging modalities for discussion of FAIS diagnosis and surgical plan. A consecutive series of 76 new patients with FAIS (37 patients in the 3D model cohort and 39 in the control cohort) from a single surgeon's clinic were educated using imaging and representative 3D printed models of FAI or imaging without models (control). Patients received a voluntary post-visit questionnaire that evaluated their understanding of the diagnosis, surgical plan, and visit satisfaction. Patients in the 3D model cohort reported a significantly higher mean understanding of FAIS (90.0 ± 11.5 versus 79.8 ± 14.9 out of 100; P = 0.001) and surgery (89.5 ± 11.6 versus 81.0 ± 14.5; P = 0.01) compared with the control cohort. Both groups reported high levels of satisfaction with the visit. In this study, the use of 3D printed models in clinic visits with patients with FAIS improved patients' perceived understanding of diagnosis and surgical treatment.

Product development of seablite salt (Suaeda Maritima) based on quality function deployment (QFD)

Seablite salt is one of the new healthy salt products with a NaCl content of 1.325 ± 0.135%. This research aims to determine the physical characteristics through the required attributes in terms of products and packaging that align with consumer expectations. The method used is Quality Function Deployment (QFD). The stages of making QFD are consumer importance level analysis; customer satisfaction level; analysis of product comparison with competitors; goal setting; determintation of improvement ratio, sales point, the weight value of each attribute, normalized raw weight, translating various consumer needs; the correlation matrix links each attribute of technical requirements; the trade-off matrix; the priority of technical requirements; and forming the house of quality. The research results show that consumer needs attributes in terms of the product include price, color, taste, texture, aroma, and ease of dissolution. In terms of packaging, these attributes encompass packaging convenience, nutritional information, composition information, halal product information, net weight information, storage instructions, serving instructions, and expiration date information. The technical requirements established by experts in terms of the product consist of six attributes: salty taste, clean and odorless salt, fine salt texture, ease of dissolution, and the use of fresh raw materials.

State and potential of digital financial services among farmers in Bangladesh: An in-depth study

Technologies like digital mobile services have a greater role in societies, particularly among agricultural communities for financial transactions. Keeping this in mind, the current study investigated the present status and potential of digital financial services (DFS) among farmers in Bangladesh. A total of 400 farmers were interviewed directly through a random selection to assess the present status and conducted 30 KIIs for potential. The study utilized a mixed-method approach, incorporating quantitative analysis via the Relative Importance Index (RII) and qualitative analysis through transcriptions. It was found that 87.3% of the farmers use DFS with bKash being the most popular platform. However, the use of DFS was relatively limited when it comes to farm transactions. In case of farm’s electricity bill payments, the number of responses was higher compared to other items. Furthermore, the study highlighted that farmers have lower satisfaction level with DFS than cash in case of farm transactions. This is due to the fact that farmers perceive using DFS for financial transactions as very difficult, which is compounded by a lack of knowledge on PIN changes (70.5%) and familiarity with terms and conditions (72%). Additionally, 42.86% of farmers reported experiencing scams, a higher prevalence compared to other issues. In such instances, farmers lodged complaints with agents but did not receive satisfactory resolutions. Therefore, the study suggests to implement user-friendly DFS interfaces tailored for agricultural use, initiate farmer-focused financial literacy programs, enforce robust security measures, and establish a regulatory framework for DFS integration into agriculture.

Evaluation of the effectiveness of caudal epidural steroid injection as an adjuvant to ganglion impar pulsed radiofrequency therapy in chronic coccygodynia

BackgroundThis study aimed to evaluate the effectiveness of adding caudal epidural steroid injection (CESI) to ganglion impar pulsed radiofrequency (GI-PRF) therapy in patients with refractory chronic coccygodynia, and to determine the effect of pain duration and trauma on treatment success. Materials and methodsForty patients who underwent GI-PRF (n = 20) or GI-PRF + CESI (n = 20) were retrospectively assessed for age, gender, pain duration, history of trauma to the coccyx, Numerical Rating Scale (NRS) pain scores pre-procedure and 1, 3, and 6 months post-procedure and satisfaction rates at 6 months post-procedure. Satisfaction was categorized as excellent, high, moderate, and low. ResultsIn both groups, NRS scores were significantly decreased at 6 months (pre-vs. 6 mo. post-procedure: GI-PRF [8 vs. 5], GI-PRF + CESI [8.5 vs. 3.5]; p < 0.001). The proportion of patients reporting excellent satisfaction was significantly higher in the GI PRF + CESI group (50 % vs. 15 %; p < 0.05). Patients with trauma history in the GI-PRF + CESI group had significantly lower median NRS values at 6 months compared to patients in both groups with negative trauma history (p < 0.02). Within the GI-PRF only group, patients with trauma history had significantly lower NRS scores at 6 months than those without a history of trauma (p = 0.012). Pain duration did not significantly impact satisfaction levels (p = 0.055). ConclusionGI-PRF therapy was effective in coccygodynia, especially in patients with positive trauma history, and adjuvant CESI increased patient satisfaction by providing better pain control.

A STUDY OF MOBILE BANKING SERVICES BY STATE BANK OF INDIA

This report aims to conduct an amazing insight into SBI's mobile services. For this purpose, we will try to comprehensively assess their efficacy, customer satisfaction levels, and areas that need further improvement. Stepped up in the digital banking skyline, with the usage of mobile phones surging as a means of banking transactions, understanding the intricacies of SBI's mobile services is critical in terms of keeping up the competition and for the purpose of customers' benefit. Studies' goals are based on mobile banking adoption factors' research, usage patterns' discovery and customers' perceptions' investigation. The research approach of mixed-method is applied, where quantitative information is collected through surveys administered to SBI's customers, while qualitative data is fully exhausted within the interviews and focus group discussions. This technique offers possibilities to quantitative metrics as qualitative feedback analysis and therefore enables a complete overview of the subject matter. The key findings from the study illuminates the magnitudes and deficits of mobile services provided by SBI, and suggests agent of success as well as areas for improvement. With detailed data analysis the research pinpoints the things influencing customers’ contentment and immersion with SBI’s mobile services, as well as the factors holding back adoption and usage. This information is significant for the later development of reasonable conclusions and relevant prescriptions for SBI's mobile banking strategy. Finally, on the basis of research results, recommendations are forwarded to SBI as the mobile services are to be improved, simple and usable solutions are to be created, and customer pain points are to be eliminated. Realizing the recommendations, SBI would stay in top of digital banking landscape by increasing customer satisfaction and loyalty. It would continue to be relevant in the era where customers are becoming more mobile-centric in their banking.

Assessment of Users’ Satisfaction Levels in Selected Hotels in Lagos State, Nigeria

The blooming hospitality industry in Nigeria, particularly in major states like Lagos, has witnessed a surge in hotel construction. Ensuring the success and sustainability of hotels hinges on assessing guest satisfaction levels, taking into account the impact of the built environment on the overall experience. Elements such as architecture, design, amenities, and ambience significantly contribute to guest satisfaction. This study aims to assess user satisfaction in hotel-built environments, focusing on functionality, building quality, aesthetics, and hotel atmospherics. It employs a mixed-method approach, combining qualitative and quantitative methods, conducting case studies on selected 5-star hotels in Lagos State. Questionnaires, addressing demographics, frequency of hotel facility use, satisfaction levels, and impact assessment of various hotel elements, were distributed. Statistical measures, including frequency, mean, and standard deviation, were employed for data analysis. The assessment of user satisfaction in selected Lagos State hotels revealed nuanced insights. While parking facilities and room size received moderate to high satisfaction levels, opinions on aesthetic design and interior decor varied. Impact analysis highlighted the significant influence of spatial layout, ventilation, and infrastructure quality on user satisfaction. The findings stress the importance of targeted improvements in specific architectural elements to enhance user satisfaction. Recommendations include a strategic focus on refining parking facilities and room layouts, along with continuous improvements in aesthetic design and interior decor. By tailoring improvements to specific architectural elements based on guest expectations, hotels can contribute to a more gratifying and memorable guest experience in Lagos State.

HOW ORGANIZATIONAL CLIMATE AFFECTS THE JOB SATISFACTION

Employee job satisfaction is crucial for organizational success and productivity. The organizational climate, comprising factors such as leadership styles, communication patterns, and organizational culture, plays a significant role in shaping employee perceptions and experiences within the workplace. This thesis explores the relationship between organizational climate and job satisfaction, aiming to provide insights into how organizational factors impact employee satisfaction levels. Through a comprehensive review of existing literature and empirical research, this study examines the various dimensions of organizational climate and their influence on job satisfaction. The research methodology involves surveys and interviews conducted within diverse organizational settings to gather data on employees' perceptions of the organizational climate and their levels of job satisfaction. The findings reveal a strong correlation between positive organizational climates characterized by open communication, supportive leadership, opportunities for growth and development, and high levels of job satisfaction among employees. Conversely, negative organizational climates marked by ineffective communication, autocratic leadership, and a lack of recognition and reward systems are associated with lower levels of job satisfaction and increased turnover rates. Furthermore, this thesis investigates the mediating role of factors such as employee engagement, organizational commitment, and perceived fairness in the relationship between organizational climate and job satisfaction. Understanding these underlying mechanisms can provide organizations with actionable insights to enhance employee satisfaction and foster a positive work environment. Organizational climate plays a pivotal role in shaping employees' perceptions, attitudes, and overall job satisfaction within an organization. This master's thesis aims to delve into the intricate relationship between organizational climate and job satisfaction, focusing on understanding how various dimensions of organizational climate influence employees' satisfaction levels. The research methodology employed in this study involves a mixed-methods approach, utilizing both quantitative surveys and qualitative interviews to gather comprehensive data.

Sympathectomy in the treatment of hyperhidrosis: Is it an effective solution?

Background: Primary hyperhidrosis affects 1-3% of the general population and occurs equally in both genders. It significantly affects the quality of life. In recent years, endoscopic thoracic sympathectomy (ETS), especially with a single-port approach, has gained popularity in the treatment of primary hyperhidrosis. This study aims to assess the efficacy and clinical outcomes of ETS surgery for primary hyperhidrosis. Materials and Methods: The data of 30 patients who underwent bilateral ETS due to primary hyperhidrosis were examined retrospectively. 25 patients treated with a single port approach were included in the study, and 5 patients treated with a double port approach were excluded from the study. Preoperative evaluations and routine tests were performed. Patients were evaluated in terms of age, gender, complications, satisfaction, compensatory sweating, and relapse. Patients' satisfaction levels were determined by telephone interviews. Results: The mean patient age was 24.16 ± 6.01 years; 56% were men and 44% were women. As complications, compensatory hyperhidrosis was observed in 12% of the patients, and mild pneumothorax was observed in 12%. No operative mortality occurred. No recurrence was observed during the long-term follow-up. In telephone surveys, 88% of patients reported satisfaction. Three patients with compensatory sweating were partially satisfied. No patient reported regret. Conclusions: We believe that ETS is an effective option in the treatment of primary hyperhidrosis, with low morbidity and high patient satisfaction rates, despite the risk of compensatory sweating.

ВПРОВАДЖЕННЯ ТЕХНОЛОГІЇ МІКРОНАВЧАННЯ СТУДЕНТІВ-ЕКОНОМІСТІВ ЗА ДОПОМОГОЮ ОНЛАЙН-КУРСІВ

After the outbreak of the pandemic in 2019 and the outbreak of war in the country in 2022, educational institutions at different levels of Ukraine switched to a mixed format of the educational process and were forced to look for modern approaches and technologies for organizing the education of students. This study examines the implementation of microlearning technology using online courses developed on the Moodle platform. Microlearning is a modern learning technology that involves short, intensive training modules focused on the development of specific theoretical knowledge and practical skills. Available online courses, which provide the ability to create and deliver different types of educational content, focus mainly on the formation of necessary knowledge and skills of students, but do not take into account their individual needs and interests in the learning process, and pay little attention to their satisfaction with education in modern conditions. This article investigates the impact of microlearning technology using online courses on students' satisfaction with learning. To determine the level of student satisfaction, an online survey was conducted among 61 students enrolled in the specialty 051 "Economics" programs, which include Business Economics, International Economics, Economic Cybernetics, and Digital Economy, at the National University of Life and Environmental Sciences of Ukraine. All these students were studying using microlearning technology with the use of online courses. As a result, that the level of student satisfaction with learning using this technology is most influenced by such factors as the availability of learning resources, consideration of individual abilities and needs in the online course, opportunities for interaction and communication with the teacher, as well as the format of learning materials and acquired knowledge. Accordingly, these factors should be taken into account when developing online courses and implementing microlearning technologies in the educational process.

THE EFFECT OF WORK ENVIRONMENT AND INNOVATION ON JOB SATISFACTION OF MILLENNIAL EMPLOYEES AT PT.XYZ WITH CAREER DEVELOPMENT AS AN INTERVENING VARIABLE

Abstract Employees are an important company asset who have quality work competencies to provide the best performance to support company programs. In practice, the Human Capital (HC) team has a competency improvement program that requires motivation from employees as an internal factor so that the program can run effectively. Work motivation is affected by a variety of factors such as salary, work environment, job security, relationships with coworkers, awards, and so on. This influences whether an employee is satisfied with his or her job. The proportionate stratified random sampling approach was utilized, which is a sampling methodology for populations with mixed or variable features, and the data in this study uses a quantitative approach. The population is millennial employees at PT XYZ with a total of 139 millennial employees. The data was collected by distributing a questionnaire with 28 closed questions and response options indicating how strongly respondents agreed or disagreed with the questions posed. The results show it is possible to conclude that the millennial employees at PT XYZ have a level of job satisfaction that is influenced by work environment factors, innovation, and career development factors that can mediate changes in the level of job satisfaction. This finding could be an overview of benchmarks for management in departments, so that job satisfaction obtained by employees does not become a saturation point but becomes a driving force to improve their performance in this company continuously.

Distant Learning Satisfaction in High School Chemistry Amidst COVID-19 Pandemic: A Case Study

The aim of this research is to analyze the level of satisfaction with distance learning chemistry during the COVID-19 pandemic. This study used descriptive qualitative method. Data collection through a survey using google form to 449 respondents. The results of the analysis show that the COVID-19 pandemic has an impact on the level of student satisfaction, namely 18% very satisfied, 78% satisfied and 4% dissatisfied with distance learning chemistry. Students participate actively in taking chemistry lessons online. The distance learning system is not limited to being used during the COVID-19 pandemic, but can also be applied in normal conditions as modified learning with face-to-face learning.

Customer Satisfaction on Digital Marketing

Customer Satisfaction on Digital Marketing

Satisfaction with Elderly in Multigenerational Family Living in Kuala Lumpur

Malaysia is a blend of multiracial ethnic societies in addition to communities where there are families who have married across races and traditions. As such, within the family living in the city of Kuala Lumpur, the different races and religions necessitate multigenerational relationships. Also, the lifestyles in a city and the rural areas are different in Malaysia. Those who live in rural areas own a house with land where their relatives are within their surroundings, giving a sense of well-being. In contrast, those living in the city would rent or buy a family-size house that is designed for only one family generation. Correspondingly, the aim of this research is to focus on the well-being of multigenerational families living in the city of Kuala Lumpur and their lifestyles in landed property or high-rise housing. The research’s objective is to identify the level of satisfaction with the facilities housing multigenerational living in Kuala Lumpur. The findings that are discussed in this research focus on the level of people's satisfaction and well-being with multigenerational living in a city where the surrounding has fewer facilities for senior citizens. A new generation living in the city needs to develop a social family who are living together, comprising parents, adults and children, whereby relationships are more intimate. This research has shown the impact of the situation of multigenerational living in Kuala Lumpur housing area where the house design is not suitable for multigenerational families living together because some people need privacy in their lives.

Increasing Fee Based Income (FBI) Through Optimizing BNI Mobile Banking Features to Support Banking Performance

The significance of conducting this research is related to the performance of BNI Mobile Banking which is far behind its competitors which will have an impact on the performance of PT. Bank Negara Indonesia (Persero) Tbk. The aim of the research is to determine the factors that are important to customers regarding the BNI Mobile Banking application and the level of satisfaction with these important factors. This research uses a quantitative approach to BNI customers on the island of Bali with a total of 204 respondents randomly using the Slovin formula and representing each regency of Bali Province. The data was analyzed using the Importance Performance Analysis (IPA) method with the outcomes 12 indicators which according to respondents were important but received an adequate to insufficient level of satisfaction to be an improvement for the company, including: 1) The BNI Mobile Banking application can be downloaded on all cellular operating systems (Android and Apple Store); 2) The BNI Mobile Banking application can be used anywhere (domestic and overseas) as long as there is a cellular signal; 3) BNI Mobile Banking can fulfill all online customer banking needs; 4) BNI Mobile Banking provides information and products that suit customer preferences; 5) BNI Mobile Banking provides services according to the promised time; 6) BNI Mobile Banking has more than one security code to minimize transactions that are not carried out by the customer; 7) BNI Mobile Banking provides a service menu that helps users if problems occur; 8) BNI Mobile Banking immediately responds to problems faced by customers; 9) BNI Mobile Banking will refund funds if the transaction was not carried out by the customer; 10) BNI Mobile Banking will refund funds if the transaction via mobile banking fails; 11) Easy to contact BNI Mobile Banking services; and 12) Call center services can provide satisfactory responses to problems faced by customers.

An Approach to Sustainable Enterprise Resource Planning System Implementation in Small- and Medium-Sized Enterprises

The adoption of sustainable enterprise resource planning systems in small and medium-sized enterprises represents a strategic response to the evolving landscape of corporate responsibility and environmental stewardship. This study seeks to identify which factors determine the level of satisfaction when implementing a sustainable enterprise resource planning system in small- and medium-sized business. A survey was designed to measure managers’ satisfaction with S-ERP implementation in their companies. A multivariate analysis was run to test the factors affecting the level of satisfaction with the implementation. The general results show that the type of module implemented positively and significantly affects the level of satisfaction with S-ERP. One specific result is that the more accounting modules implemented, the more complex the system is, and the more effort is needed to implement the new technology effectively and use it properly. Another result shows that the sales marketing module has an inverse impact on satisfaction with an S-ERP, possibly because this module is complex and difficult to manage. This study contributes significantly to the emerging body of knowledge on S-ERP implementation by seeking to fill the research gap on the interaction between the S-ERP system and user’s satisfaction, focusing on small businesses. Future research directions should delve into the long-term impact of sustainable ERP adoption on SME performance and resilience. Additionally, investigating the effectiveness of government policies in supporting sustainable ERP adoption, along with exploring the actual environmental impact of ERP systems in SMEs, can contribute to advancing our understanding of this dynamic and evolving field.

A BINARY ANALYSIS OF FACTORS INFLUENCING CONSUMERS’ PREFERENCE BETWEEN RAW AND MIXED MONSONIA BURKEANA (SPECIAL TEA) IN THE CAPRICORN DISTRICT MUNICIPALITY

This paper assessed the consumer preference between raw and mixed Special tea as well as the factors influencing consumer preference. A snowball sampling approach was used to select 225 respondents from the Capricorn District Municipality. Descriptive statistics and the Binary logistic model were used to analyse the collected data. The results show that most of the consumers are not willing to pay for an already prepared Special tea (69.3%). Most of the consumers preferred raw Special tea (51%) over mixed Special tea (49%). The binary logistic regression results revealed that willingness to pay for raw and mixed Special tea, accessibility of special tea, level of satisfaction in using the tea for health reasons and access to medicinal plants market were found to influence consumer preference. The study recommends the importance of having access to special tea either through established markets or protected areas for harvesting.

Exploring Performance and Challenges Faced by Tanods: A Comprehensive Review of Related Literature

The manuscript offers an in-depth examination of the performance and obstacles faced by barangay tanods, vital civilian volunteers tasked with upholding peace and security in areas where formal law enforcement presence is scarce. The study extensively examines various aspects of barangay tanods' roles, responsibilities, and operational effectiveness, emphasizing their satisfaction levels, training needs, empowerment initiatives, and operational challenges. It underscores the significance of continuous training programs, specialized competencies, and community responses in improving the overall performance of barangay peacekeeping teams. Additionally, the research explores how barangay tanods engage in disaster risk reduction, respond to public health emergencies, and adapt to evolving work environments, demonstrating their resilience and adaptability during crises. While recognizing the effectiveness of barangay tanod across different domains, the study also highlights operational barriers like limited resources and challenges in information dissemination that impede their optimal performance. The study concludes by promoting research initiatives that encompass gender diversity to gain deeper insights into the responsibilities and challenges encountered by female tanods, aiming to improve the tanods' overall success in keeping peace and order. This research significantly adds to the domain of existing knowledge by illuminating the essential function fulfilled by barangay tanods and providing valuable perspectives to direct upcoming researchers in advancing understanding within this critical field.

EXPLORING FACTORS INFLUENCING INFORMATION SOURCE PREFERENCES IN THE LIFE INSURANCE INDUSTRY: A FACTOR ANALYSIS APPROACH

This research investigates the availability of information sources preferences for individuals seeking life insurance policies. With the life insurance landscape evolving rapidly, understanding the accessibility and efficacy of information is crucial. This study examines various sources including insurance agents, company websites, online platforms, social media, and traditional media. Through quantitative surveys, it assesses the comprehensiveness, reliability, and impact of these sources on consumers decision-making processes. The findings provide insights for insurance companies to enhance consumer education, improve awareness, and optimize communication strategies, ultimately fostering a more informed and empowered consumer base in the life insurance market.This research delves into the nuanced determinants influencing insured individuals choices of information sources within the life insurance industry, employing a factor analysis methodology.Factor analysis is employed to identify and analyze the underlying dimensions. The study aims to uncover the key factors that influence insured persons decision-making processes and satisfaction levels in Life insurance.