The article summarizes the approaches to the formation of the model of investor behavior and identifies the cause and effect relationships between the actions of individual financial market players, highlights their sustainable priorities and irrational components of behavior, as well as market conditions and experience. It is argued that in unstable conditions the behavior and opinion of individual investors is transformed into collective behavior and market sentiment on the basis of which stable advantages of investors are formed: macroeconomic status, market maturity, political and social structure, values, quality of life, human capital. The characteristics of the investor behavior model that take into account both sustainable priorities and the irrational component are presented, and a detailed classification of investor behavior models is proposed. The Asian, Islamic, Latin American and post-Soviet models are singled out and characterized, the similarities and differences between them are highlighted. It is proposed to understand the model of investor behavior as sustainable benefits (risk, expected levels of return, liquidity, propensity to invest in certain financial instruments) and the consequent consistent actions of market players, as well as a set of factors that explain it, including expectations moment of time. It is substantiated that the behavior of investors is also explained by the irrational component (anomalies, stress response, etc.). It is proved that emerging markets are more volatile than developed ones, are in a state of instability and a significant manifestation of the irrational component, which must be taken into account when assessing their behavioral characteristics. The Asian, Islamic, Latin American and post-Soviet models are singled out and characterized, the similarities and differences between them are highlighted. It is established that the Latin American and post-Soviet models of investor behavior are similar in the following characteristics: low risk tolerance, high income orientation, prominent role of the banking system, concentration of property, behavioral anomalies, manipulation and corruption, high collectivism.
Read full abstract