Levels Of Entrepreneurial Orientation Research Articles

The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective

Purpose This study aims to examine the underlying mechanisms through which entrepreneurial marketing (EM) promotes the development of a favorable brand image and enhances sales growth and market share in new ventures (NVs). Design/methodology/approach The authors tested the theoretical model using a multi-informant design in which survey data were collected from NV entrepreneurs and marketing managers. Hypotheses were tested using linear regression and PROCESS analysis. Findings The authors demonstrate the significance of EM as comprising two NV capabilities – first, the level of complementarity between entrepreneurial orientation (EO) and market orientation (MO) as a dynamic capability, and second, brand management capabilities (BMCs) as an operational capability – in shaping a favorable NV brand image and promoting market performance. Research limitations/implications The authors offer a novel perspective by demonstrating that EO and MO yield complementarities in driving NVs’ BMCs, which, in turn, drive brand image development and market performance for NVs. In doing so, the authors demonstrate novel theoretical implications for the relevance of EM to NV branding, which, to date, has received scant attention in the literature. Practical implications The authors identify a potential avenue for entrepreneurs and NV managers to mitigate the potential failure rates by simultaneously pursuing a higher level of EO and MO and investing in brand-building activities. Such efforts can help enhance brand image, drive sales growth and foster long-term success. Originality/value To the best of the authors’ knowledge, this study is the first to include brand capabilities as an element of EM, examine EM in NV brand image development and identify the role of EM capabilities relevant to NV brand building and market performance simultaneously.

Improving Wetlands Entrepreneurial Orientation With Problem-Based Learning (PBL) At The Purun Crafts Center in South Kalimantan, Indonesia

Objective: Purun Danau (Lepironia articulata Retz.) is a typical wetland plant that can be used as high-value craft materials. Efforts to increase wetland entrepreneurial competency in Micro, Small and Medium Enterprises (MSMEs) expressed in entrepreneurial orientation (EO) are a crucial step to achieve community welfare and play a role in environmental sustainability. This study aims to measure and analyze the effectiveness of training on EO using the Problem-Based Learning (PBL). Theoretical Framework: EO is characterized by innovativeness, proactive attitude and risk-taking that supports the growth and development of MSMEs. Method: This study uses a quantitative method with quasi-experimental pre-test-post-test. Statistical analysis was carried out using SPSS Statistics version 26. Results and Discussion: Results of the study show there is significant difference in the level of EO before and after the implementation of PBL. There has been an increase in the level of EO from pre-test scores ranging between 1,630 and 2,982 and post-test scores between 2,364 and 3,498. Research Implications: This study has strong implications in building wetland MSME entrepreneurs, creating added value to natural wetland resources, and encouraging the creation of eco-friendly products. Originality/Value: This study has originality which focuses on increasing the entrepreneurial orientation of MSMEs with learning and training interventions using Problem-Based Learning (PBL).

Entrepreneurial cooperatives: The impact of entrepreneurial orientation on economic and social performance

Although most SMEs are corporations, a substantial proportion are cooperatives and direct competitors in the same business areas. Cooperatives are an organizational alternative combining the ingredients for a sustainable and equal economy in its business model. However, they are often alleged to be inefficient and structurally inert compared to corporations. It is not clear how cooperatives manage to be innovative and efficient, given the characteristics of the cooperative model. Furthermore, there is a lack of understanding how an entrepreneurial orientation (EO) helps them to perform in competition. This study theoretically and empirically examines whether cooperatives benefit from EO in their multi-dimensional goal system. Additionally, the study asks how cooperative-specific collective characteristics relate to EO and performance. Using cross-sectoral data of 368 cooperatives in Switzerland and applying structural equation modelling (PLS), the results show that EO is significantly and positively linked to economic performance. Inter- and intraorganizational cooperation is associated with higher levels of EO and indirectly affects performance through EO. The results suggest that cooperatives, like other SMEs, benefit from EO in competition and can take advantage of cooperative-specific characteristics.

Impact of Entrepreneurial Orientation, Social Capital, and Technological Innovation on Competitiveness of MSMEs in Kintamani, Bali

This study looks at how social capital, technological innovation, and entrepreneurial orientation affect the competitiveness of MSMEs (micro, small, and medium enterprises) in Kintamani, Bali. The relationship between entrepreneurial behaviour, community interaction, technology adoption, and business competitiveness was investigated through quantitative analysis using a sample of 276 firms with random sampling technique and indicator comparison in SEM-PLS. Findings indicate a strong positive correlation between competitiveness, social capital, technological innovation, and entrepreneurial behaviour. In addition, this study reveals how social capital serves as a moderator to strengthen the beneficial effects of entrepreneurial mindset on competitiveness. The model shows a good fit, highlighting how well it captures the complex dynamics within Kintamani's distinct cultural and geographical environment. The findings of this study provide implications in enhancing MSME competitiveness, and practical insights that will direct plans for sustainable growth in this unique region by focusing on improving social capital, adapting to technology and increasing the level of entrepreneurial orientation for MSMEs in Kintamani Bali.

Mediating effect of absorptive capacity on the relationship between knowledge sharing and entrepreneurial orientation and the moderating role of opportunity recognition

PurposeKnowledge sharing enables a firm’s absorptive capacity to reconfigure its dynamic capabilities to sense, track and recognise embryonic business opportunities. Entrepreneurial opportunity recognition triggers entrepreneurs to invest in and upgrade their knowledge practices to improve entrepreneurial performance. This study aims to examine the relationship between knowledge sharing and absorptive capacity on entrepreneurial orientation as well as the moderating effect of opportunity recognition and the mediating effect of absorptive capacity.Design/methodology/approachA quantitative cross-sectional research design was applied to data from Algerian small and medium-sized enterprise managers in middle- to top-management positions. The final analysis using smart PLS included 246 respondents.FindingsKnowledge sharing positively influenced entrepreneurial orientation and absorptive capacity. In addition, the findings reveal that entrepreneurial orientation positively influences entrepreneurial performance, and opportunity recognition strengthens the relationship between entrepreneurial orientation and entrepreneurial performance. Entrepreneurial orientation and absorptive capacity have partial mediating effects.Practical implicationsThis study focuses on how firms create and share developed knowledge to enable absorptive capacity to fit a level of entrepreneurial orientation. This study validates the vital impact of opportunity recognition as a leading motivation for entrepreneurial orientation. The results highlight an important area of research and suggest that firms should focus on knowledge sharing to boost entrepreneurial outcomes.Originality/valueThe notions of entrepreneurship, absorptive capacity and knowledge sharing are extended by building on dynamic capability theory. Knowledge sharing increases absorptive capacity, which drives superior entrepreneurial orientation outcomes.

Entrepreneurial (re)orientation in the face of crisis: Is it worth modifying entrepreneurial strategy?

PURPOSE: This article aims to determine how companies in the SME sector modify their business strategies in response to changes in the external environment. The research focused on modifications to entrepreneurial strategies expressed through the fundamental dimensions of entrepreneurial orientation (EO): risk-taking, innovativeness, and proactiveness. Additionally, it identified which types of reactions (modifications in strategies) lead to the most favorable changes in firm performance. The external environment was determined based on the market situation that resulted from the emergence of the COVID-19 pandemic. METHODOLOGY: This is quantitative research. The study utilized data from 126 small printing businesses operating throughout Poland. Analyses were conducted on the data that reflected modifications in entrepreneurial behaviors and performance during three periods: the pre-crisis period, the initial phase of the crisis (the full lockdown period), and the second phase of the crisis (the period of easing the restrictions). The identification of the behavior types was carried out using cluster analysis. FINDINGS: The results of the research led to the conclusion that, with a change in market conditions, companies significantly change their levels of EO. In particular, the surveyed companies reduced their levels of EO during the outbreak of the COVID-19 pandemic. At the same time, this decrease was mainly due to significant decreases in risk-taking. The levels of EO increased when the conditions improved due to significant increases in innovativeness and proactiveness. Moreover, the analysis enabled the identification of four types of reactions to the emergence of the crisis as well as three types of reactions to the improvement of the external conditions that resulted from the easing of restrictions and the introduction of anti-crisis support measures for businesses. Additionally, it was demonstrated that the type of reaction had a significant impact on the changes in the performances of the examined companies. In particular, it was shown that the lowest decline in performance during the initial phase of crisis could be observed in passive enterprises, i.e., those that did not modify their entrepreneurial strategies (did not alter their levels of individual dimensions of EO). The greatest increase in performance was achieved during the period of easing restrictions by those companies that significantly enhanced their activities across all of the considered dimensions of EO. IMPLICATIONS: The research results provided insights for entrepreneurs in strategic management. Specifically, they learned about the modifications in entrepreneurial behaviors that could lead to the most favorable and optimal improvements in a firm’s performance when market conditions change. ORIGINALITY AND VALUE: The study contributes to the literature concerning reactions to changes in market conditions. This innovative approach considers dynamics where the changes themselves are variables. In particular, this research identifies types of entrepreneurial reactions to market condition changes in terms of dimensions of entrepreneurial orientation. Furthermore, it provides an answer to how firm performance evolved regarding various reaction types (using the example of the printing industry).

Mediating effect of Access to Finance in the relationship between Entrepreneurial Orientation and Performance of Women-Owned MSME in Nigeria

This study investigates the mediating effect of access to finance in the relationship between entrepreneurial orientation and MSME performance of women businesses in Kaduna State, Nigeria. To achieve this purpose, a sample size of 356 owners and/or managers who operate businesses in the Kaduna State and are registered in the Government Enterprise and Empowerment Program (GEEP) 2.0 were selected. The study employs a multi-stage sampling technique, incorporating Likert scale-based questions for data collection. Data analysis involves Partial Least Squares Structural Equation Modelling (PLSEM) using Smart PLS 4 and the results indicate a positive significant effect of entrepreneurial orientation on MSME performance of women businesses, suggesting that higher levels of entrepreneurial orientation are linked with enhanced performance. The Mediation analysis reveals that access to finance mediates the effect between entrepreneurial orientation and MSME performance of women businesses. The study recommends targeted financial support programs and enhanced financial inclusion to improve access to finance for women entrepreneurs. While acknowledging limitations, the research underscores the importance of entrepreneurial orientation and financial access in fostering the MSME performance of women businesses, providing valuable insights for policymakers, practitioners, and academics.

Measuring the Level of Entrepreneurial Orientation: Analytical Research in the National Security Advisory

The current research aims to measure the level of entrepreneurial orientation and its dimensions (creativity, independence, proactivity, risk tolerance, and achievement) in the National Security Chancellery, as its importance and role in guiding senior leaders of the chancellery to make strategic decisions with high quality in various Iraqi concerns, more specifically the security aspect. The data was collected from 94 individuals (the research sample) from the research community (120) individuals at different administrative levels and intentionally where the questionnaire was adopted as a main tool for data collection and the primary data was analyzed through descriptive and inferential statistical methods (arithmetic mean, standard deviation, coefficient of variation, and relative importance) using the statistical analysis program (SPSS V28). The most prominent result was the direction of the National Security Chancellery to continuously improve its entrepreneurial orientation (creativity, proactivity, and taking risks). While independence and achievement came in the last order).
 

The Mediating Effects of Entrepreneurial Orientation Between Procedural Rationality and Strategic Decision-making Effectiveness

Researchers have shown interest in theory of organizational information processing and the resource-based theory, as they can both serve to provide competitive advantages for companies. Earlier studies have indicated that procedural rationality is used by firms to increase the demand for information processing when making effective strategic decisions. However, there is limited understanding of the mediating effects of entrepreneurial orientation as an intangible resource for organizations between procedural rationality and strategic decision-making effectiveness in the available studies in the literature. Thus, this study sheds light on the relationship between procedural rationality in strategic decision-making from organizations and their strategic decision-making effectiveness, taking into consideration the mediating effects of entrepreneurial orientation as an intangible resource for organizations. The research model was tested using a structural equation modelling design based on survey data from 162 companies that work under the umbrella of the Saudi financial sector, collated and analysed by software (SPSS and SmartPLS), the research found that procedural rationality in strategic decision-making within organizations positively affected their strategic decision-making effectiveness. Likewise, the research revealed that procedural rationality in strategic decision-making increased the level of entrepreneurial orientation. Moreover, the research findings showed that the high level of entrepreneurial orientation within organizations positively impacted their strategic decision-making effectiveness. These findings enrich the fields of strategic decision-making and procedural rationality through entrepreneurial orientation within organizations, this relationship should synchronize in function focusing on relevant information, data analytics, and strategic approach process. In light of this, this study brings scientific evidence from the perspective of financial companies within Saudi Arabia.

The family-level of generational involvement: impact on the nexus between entrepreneurial orientation and business performance among small family businesses

PurposeThe aim of this study was to obtain evidence of the practical significance of the generational involvement (GI) of top management teams (TMT) on the nexus between entrepreneurial orientation (EO) and business performance (BP) in small family businesses (SFBs).Design/methodology/approachThis study employed a questionnaire survey of 112 Malaysian SFBs. The data was analyzed using descriptive analysis, hierarchical multiple regression analysis and a two-way interaction model.FindingsThe results indicate that SFBs have a positive EO–BP nexus. However, the study found that TMT-GI has a negative effect on EO and reduces the positive nexus between EO and BP. Specifically, higher levels of GI were associated with lower levels of EO and weaker BP.Research limitations/implicationsThe study raises the necessity for SFBs to seek out a management mechanism and structure to balance the entrepreneurial boundary between the family-level and the business-level when there is increased GI. Additionally to the current, incorporating family TMT-related human ecology aspect of GI with the family business field could lead to a new research value stream.Practical implicationsThe results of this study will enable family business decision makers and TMT to better understand the importance of considering family factors in their management strategies.Originality/valueThis analysis highlights the spatial relation of family-level logic in dominating EO–BP nexus at intervals in SFBs, where family factor of TMT-GI will be a key moderator.

Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective

The age of digitisation has resulted in an explosion of studies investigating the benefits of Big Data Analytics (BDA) as a means to enhance competitive advantage in organisations. However, the best way to leverage BDA is still inconclusive. Moreover, there is paucity of studies investigating how SMEs, who are recognised as having high levels of entrepreneurial orientation, can utilise big data and marketing analytics to support innovation and competitive advantage in dynamic environments. This study employs dynamic capabilities as a lens to investigate the nuanced relationships. Adopting a partial least squares (PLS) path modelling method with 194 UK SMEs, this study finds that knowledge integration mechanisms are particularly critical value creation enablers by transforming EO and BDA into organisational wide capabilities in support of innovation and competitive advantage. These novel and nuanced insights are of value to both practitioner and researchers.

Balancing entrepreneurial and learning orientations: A meta-analytic approach to understanding performance variability

The entrepreneurial orientation (EO)-performance correlation varies across firms, traditionally attributed to external moderators. This study introduces a novel perspective, examining the EO and learning orientation (LO) correlation as an internal moderator on the EO-performance relationship. Our meta-analysis of 418 samples from 400 studies and a total of 129,695 firms, reveals a strong positive association between EO and LO, indicating their synergistic potential. The combined effects of EO and LO on performance were found to be significantly greater than their individual impacts. Furthermore, the correlation between EO and LO significantly influences the EO-performance relationship, suggesting that firms with high levels of both EO and LO exhibit higher performance variability. With the right balance between EO and LO, the EO-performance relationship can be almost doubled, providing a strategic lever for managers to enhance firm performance.

Entrepreneurial Orientation and Performance of Small and Medium Manufacturing Firms in Gothenburg, Sweden

Entrepreneurial Orientation (EO) refers to the strategic orientation and mindset of an organization towards innovation, risk-taking, proactiveness, and autonomy. It encompasses the willingness and ability of a firm to identify and exploit entrepreneurial opportunities in order to achieve superior performance. Small and Medium Enterprises (SMEs) that exhibit a high level of entrepreneurial orientation tend to be more innovative, adaptable, and growth-oriented, which can positively impact their performance. The study found that firms that exhibited a higher level of entrepreneurial orientation reported higher sales growth, profitability, and market share. Embracing entrepreneurial qualities and behaviors positively influences the performance of these firms. The study also highlighted the importance of risk-taking in entrepreneurial orientation and performance. Firms that are willing to take calculated risks, such as venturing into new markets or investing in new technologies, achieved higher levels of profitability and growth. In conclusion, the entrepreneurial orientation of small and medium manufacturing firms in Gothenburg, Sweden plays a crucial role in determining their performance outcomes. By embracing innovation, taking calculated risks, being proactive, and providing autonomy, these firms can enhance their competitiveness and adaptability in the dynamic manufacturing industry. This, enables firms to seize opportunities, introduce new products, and expand into new markets, leading to improved financial performance and sustainable growth. Therefore, fostering an entrepreneurial mindset and culture is essential for small and medium manufacturing firms to thrive and succeed in today's business landscape. The study recommended that the government should encourage and support a culture of innovation within manufacturing firms. Provide resources and incentives for research and development activities, encourage collaboration with research institutions, and establish innovation hubs or clusters to facilitate knowledge sharing and networking. Create a supportive ecosystem that encourages entrepreneurship and collaboration among manufacturing firms. Develop policies and regulations that facilitate innovation and business growth, streamline administrative processes, and reduce barriers to entry. Keywords: Entrepreneurial Orientation, Performance, Small and Medium Manufacturing Firms, Sweden

The Influence of Entrepreneurial Orientation, Network, Market Orientation on Small Business Performance in West Java Province

This study aims to investigate the effect of entrepreneurial orientation (EO), network, and market orientation on the performance of small businesses (Small Business Performance) in West Java Province. Data was collected from 300 small business owners using a structured questionnaire. The results of multiple regression analysis show that the three independent variables have a significant positive effect on SBP. Market orientation has the strongest effect on SBP, followed by EO and network. The findings show that small business owners who have high levels of EO, network, and market orientation tend to perform better than those who have low levels of these characteristics. Small business owners in West Java Province can improve their performance by investing in developing EO capabilities, networks, and their market orientation. Future research can investigate the role of other variables, such as innovation, technology adoption, and strategic planning, on the performance of small businesses in West Java Province.

Digital entrepreneurship: The role of entrepreneurial orientation and digitalization for disruptive innovation

Innovation boosts economic growth, and one of the most critical factors when considering innovation-driven growth is the role of disruptive innovation, which is hailed as a lodestar by leaders of both small and large firms. However, little is known about the role of entrepreneurial orientation (EO) and digitalization strategy in enhancing or hindering firms' disruptive innovation. Our study thus addresses the relationships between EO and firms' ability to develop disruptive innovation under consideration of the firm's digital strategy. Our empirical analysis is based on quantitative survey data from a sample of 242 firms across a variety of industries, geographic locations, and sizes. Our results demonstrate that EO has a significant positive effect on disruptive innovation and that deployment of a digitalization strategy is perceived as a metaphorical cage for disruptive innovation among highly entrepreneurially oriented firms. However, a digitalization strategy supports disruptive innovation when firms are less entrepreneurially oriented. The insight of this work is that firms should focus on EO to allow disruptive innovation and increase or decrease digitalization strategy deployment and planning depending on the level of EO.

The Impact of Universities Governance on Entrepreneurial Orientation: An Applied Study on Al-Aqsa University in Gaza

The study aimed to explore the impact of university governance in entrepreneurial orientation at Al-Aqsa University. To achieve the objective of the study, the Descriptive Analytical Approach was adopted. The study population consisted of all academic staff with supervisory positions at Al-Aqsa University whose number is (233) employees. The study sample was selected using stratified random sample method, whose number is (146) employees. (165) questionnaires were distributed and (150) questionnaires were returned with a recovery rate of (90.9%). The study concluded that the level of availability of university governance at Al-Aqsa University involved a high degree of approval with a relative weight of (70.04%), and the level of entrepreneurial orientation also had a high degree of approval with a relative weight of (70.34%). It also indicated that there is a statistically significant positive relationship between the university governance, in terms of its dimensions (participation, accountability, transparency, independence), and the entrepreneurial orientation at Al-Aqsa University in Gaza, and the results also showed that there is a statistically significant impact of the university governance dimensions of (participation, accountability, independence) in entrepreneurial orientation at Al-Aqsa University of Gaza. Still, there is no a role impact of transparency in entrepreneurial orientation at Al-Aqsa University of Gaza. The study recommended the necessity of reformation a board to work on governance the university, consists of administrative leaders and faculty members who has experience and efficiency, as representatives of students and community. They also must work on updating legislation, regulations and administrative procedures in consistent with goals and requirements of governance the university. The study also recommended on the necessity of promoting the principles of transparency in university policy especially in awarding bonuses and grants, in addition to working on setting standards of serving administrative and leading positions at the university.

Entrepreneurial Orientation and Entrepreneurial Performance among Female Entrepreneurs: Empirical Evidence from Kenya

The purpose of this paper was to study whether entrepreneurial performance can be explained by entrepreneurial orientation among female entrepreneurs in Kenya. This empirical research is based on the data from 301 micro and small enterprises (MSEs) located in Kenya. A linear multiple regression analysis on the effect of entrepreneurial orientation on entrepreneurial performance among the female entrepreneurs was conducted. The paper focused on the five aspects of entrepreneurial orientation (risk-taking, innovativeness, pro-activeness, competitive aggressiveness and autonomy) and their ability to prompt entrepreneurial performance which was defined as firm performance, development of personal wealth and social performance. Social performance was rather well predicted by entrepreneurial orientation (by 4 out of 5 aspects), whereas firm performance was only limitedly predicted by entrepreneurial orientation (only by 2 out of 5 aspects) and development of personal wealth was not predicted by entrepreneurial orientation at all (by 0 out of 5 aspects). On the other hand, we see that the entrepreneurial orientation aspects of innovativeness and pro-activeness have the most predictive value (for 2 out 3 entrepreneurial performance indicators), whereas risk-taking and autonomy have only limited predictive value (for only 1 out of 3 entrepreneurial performance indicators) and competitive aggressiveness has no predictive value at all (for 0 out of 3 entrepreneurial performance indicators). The paper is based on own-collected empirical data. The paper indicates that the benefits of aligning high levels of entrepreneurial orientation is not unanimous but varies across the different aspects of entrepreneurial orientation and the different entrepreneurial performance indicators.
 

Entrepreneurial Orientation in Embedding Knowledge-Based Resources in the Organization

Knowledge is a key resource for an organization, serving as a source of sustainable differentiation and thus a competitive advantage. Knowledge-based resources are especially valuable to organizations because they are unique and protected against imitation. The advantages of knowledge-based resources mean that investments in these resources translate into benefits for the enterprise, especially when knowledge becomes an attribute of the company as a whole. The ability to embed knowledge in an organization depends on many factors, including those that directly shape the company's organizational culture. One of such factors may be entrepreneurial orientation as a strategic attitude of the firm presented in a given environment. The construct of entrepreneurial orientation should be treated as a multidimensional construct, where the dimensions are: autonomy, proactivity, competitive aggressiveness, innovation and risk taking. Research on the influence of organizational entrepreneurship on building the organization's knowledge resources is relatively rarely presented in the literature, which underlines the scientific contribution of the paper. The main aim of the paper is to study the impact of the level of entrepreneurial orientation on the level of knowledge-based resources embedded in the organization. The implementation of the goal was based on questionnaire surveys conducted in 2022. on the group of 355 enterprises in Poland. The respondents' opinions were diagnosed using a 5-point Likert scale. A managerial approach was used in the study, which constitutes a certain limitation of the research. The results of empirical studies were statistically analysed using tools such as factor analysis and multiple regression. The main research conclusions indicate a positive correlation, of moderate intensity, between the dimensions of entrepreneurial orientation and the level of knowledge-based resources, where the greatest impact was noted in the case of the following predictors: innovation and competitive aggressiveness. The research has implications for management practitioners who, by promoting entrepreneurial attitudes at the organizational level, can manipulate knowledge resources, especially in the area of ​​HR.

Entrepreneurial Orientation and Innovation in Micro-Enterprises East Jakarta Culinary Sector

Micro-enterprises in the culinary sector are the most vulnerable sector to being affected by Pandemic COVID-19. One of the ways to improve the performance of micro-enterprises in the culinary sector is by improving entrepreneurial orientation skills and always innovating. This study aims to analyze the level of entrepreneurial orientation and innovation on the performance of micro-enterprises in the culinary sector in East Jakarta during the current pandemic. This study examined the effect of entrepreneurial orientation and innovation on the performance of micro-enterprises in the culinary sector in East Jakarta. This study uses the Probability Sampling technique with the Random Sampling method to analyze 44 micro-enterprises in the culinary sector in East Jakarta who have been in business for two years or more. The results indicate that partially entrepreneurial orientation had an effect on the performance of micro-enterprises in the culinary sector in East Jakarta, while innovation partially had no effect on the performance of micro-enterprises in the culinary sector in East Jakarta, but based on the F test, entrepreneurial orientation and innovation simultaneously affected the performance of micro-enterprises in culinary sector in East Jakarta.

Supply chain stakeholder pressure for the adoption of sustainable supply chain practices: examining the roles of entrepreneurial and sustainability orientations

PurposeThis study examines the relationship between supply chain stakeholder pressure from customers and suppliers for the adoption of social and environmental sustainable supply chain management (SSCM) practices given the simultaneous conditional effects of both entrepreneurial orientation (EO) and sustainability orientation (SO).Design/methodology/approachThe authors conducted a survey of US firms focused on their relationship with their top supplier or buyer by spend. This study used conditional process analysis to measure the relationship between stakeholder pressure and adoption of SSCM practices as well as the double moderation effects of EO and SO on this relationship.FindingsThe results show that both EO and SO simultaneously function as moderators of the effect of supply chain stakeholder pressure on the adoption of social and environmental SSCM practices. However, EO will only get firms so far in the adoption of SSCM practices. Once a strong SO takes effect, higher practice adoption ensues but the effect of stakeholder pressure weakens.Practical implicationsFor those firms that have lower levels of SO, EO and supply chain stakeholder pressure are still essential drivers for the adoption of SSCM practice. The results of this study suggest that focal firms should work closely with suppliers to increase their levels of SO while also maintaining pressure for the adoption of SSCM practices.Originality/valueThis study shows the concurrent effect of two organizational level drivers on the adoption of SSCM practices, indicating that efforts in developing a strong SO are more likely to prepare firms for the adoption of SSCM practices.