Since distribution sector is inherent into high amount of failures, distribution companies (DISCOs) are responsible of attaining an acceptable value for the reliability indices and otherwise they will face up to complaints. So they are usually obligated by regulators to invest on reliability improvement of network. But this investment on reliability is usually from the DISCO’s viewpoint and is also irrespective of customer satisfaction level. In other words, customers are not at the same level of sensitivity to interruptions but DISCO improves the reliability of network without considering the differences in importance degree of loads and their level of reliability requirement. On the other hand DISCOs attempt to reduce their investment costs as much as possible. This paper introduces a novel approach in the field of joint switch placement that can reduce the switch cost from the perspective of asset management policies. To this end, two switch placement plannings in different types of strategies are performed to compare their results. Firstly as witch placement is performed based on reducing the total energy not supplied (ENS) of the system. Then by revising the strategy, a fuzzy switch placement is performed from the DISCO’s point of view which just considers the total ENS of load points most sensitive to interruptions known as important or critical loads. Furthermore, by meeting the related constraints, the reliability of low sensitive customers is disregarded. This is a load importance based planning which can result in switch cost reduction relative to the amount achieved in previous strategy and implies the management of risks associated with reliability and respective constraint. Fuzzy method and new switching mechanism in fuzzy environment of network are implemented to modeling and controlling the risks associated to ENS of critical loads and also the ENS of system.