Dairy cow fertility is a complex trait that depends on the cow's physiological status, the farm's environmental and management conditions, and their interactions. Already the slightest improvement in fertility can positively impact a farm's profitability and sustainability. In research, milk progesterone (P4) has often been used as an accurate and feasible way to identify a dairy cow's reproduction status. Moreover, in Europe and Canada, it has been used to improve fertility management on commercial farms as it allows to accurately identify reproduction issues, pregnancy and the optimal insemination window. An on-farm P4 device (OPD) automatically samples, measures and monitors the milk P4 concentration of individual cows. To this end, the P4 data is smoothed to be robust for measurement errors and outliers, and fixed thresholds are used to estimate the time of luteolysis preceding ovulation, thereby generating a luteolysis alert (LA). By smoothing the P4 data, the OPD introduces a time lag on the LA. Variation in this time lag is not considered in the estimation of the optimal insemination window that is advised to the farmer. Ignoring this variation might decrease the accuracy of the optimal insemination window and, therefore, decreases the likelihood of conception. We hypothesize that considering the length of the time lag and adapting the advice accordingly improves the conception rate. This observational retrospective study uses an extensive data set from 17 commercial dairy farms that are equipped with an OPD. We estimated the time lag on the alerts and evaluated their relationship with the interval from LA to insemination for successful (n = 3721) and unsuccessful inseminations (n = 3896) separately. Results showed that the probability of conception increases when a longer LA time lag is compensated with a shorter interval from LA to insemination and vice versa. In addition, for successful inseminations, we found a clear negative relation between the time lag and the interval from LA to insemination and the interval was significantly shorter when the time lag of the LA was longer. This negative relation between time lag and interval from LA to insemination was less pronounced for unsuccessful inseminations. Additionally, we evaluated the conception rates for inseminations that are performed too early, in time or too late with respect to the optimal insemination window advised by the OPD, in function of their associated time lags. We found that, for inseminations that were preceded by a short time lag (<8 h), the conception rate was 17.5 percentage points higher when cows were inseminated later than advised. Likewise, when inseminations were preceded by a long time lag (≥24 h), we found that the conception rate was 13 percentage points higher when cows were inseminated earlier than advised. Our results suggest that farmers using an OPD could potentially increase their conception success by compensating the variable time lag on the LA by adapting the interval from alert to insemination accordingly. This could be used to develop reproductive management strategies to improve reproductive performance on those farms, which can positively impact their sustainability.
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