The article examines the specificities of personal data protection at the international level, clarifying the meaning of concepts such as “personal information”, “personal data”, “person” and “identity”. The analysis and synthesis of existing norms of international standards have been carried out, allowing to identify the range of issues requiring elimination of contradictions at the legislative level, in order to increase the efficiency of their application, given the rapid processes of globalisation, development of high technologies and as a consequence – appearance of a new international terrorism form – cyber terrorism, the society requires new approaches and definition of new standards for modern personal data system, resolution of contradictions arising in modern law, legal control over the development of electronic environment and computer systems. To address these issues, the dynamics and specifics of legal regulation in this area have been studied.
 A significant number of monographs and periodicals are devoted to the issue personal data protection. Among them, we can highlight the scientific achieve-ments of M. Bem. K. Bennett, V. Bryzhko, S. Vorren, T. Kostetska, T. Obukhovska, A. Paziuk, K. Polinkevych, I. Sopilko, M. Shvets. Given a large number of statutory regulations and their differences in defining conceptual and categorical apparatus, mechanisms of application of personal information protection standards, a large range of issues in this area of relations are unresolved today, in connection with which their consideration and systematization are relevant.
 Definition of the content and scope of essential features of the "personality", "natural person" and "personal data" terms. The statutory regulations of the European legal system regulating issues related to the protection of personal data are investigated and the most important provisions are highlighted. New European standards in accordance with Regulation 2016/679 are identified.
 It should be noted that international documents in the field of personal data protection have a similar purpose, but at the same time, they do not have a single definition of basic concepts, such as natural person, information, information about a natural person, identified natural person, personal data processing, etc. that complicates their effective understanding and application by all participants of these relations.
 It is worth noting that the adoption of Regulation 2016/67 was a breakthrough in the simplification of the legal regulation. After all, the framework Directive 95/46/EC, which was in force before its adoption, was interpreted differently by each country, which caused many misunderstandings and created obstacles to ensure the human right to privacy. That is why the issue of unification of legal regulation in this area is always relevant and requires continuous improvement and timely response to changes in the information technology space.
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