Perceptions of synthetic surfaces used in football can vary considerably between players, and obtaining reliable feedback is challenging. The aim of this study was to develop a suitable process and evaluate the merits of establishing a sensory panel to assess the subjective attributes of third generation synthetic turf surfaces (3G turf) used in football. Focus groups with 12 male and 13 female footballers were conducted on an outdoor 3G turf pitch to develop a common language to describe sensory feedback related to player–surface interactions. Post-session analysis revealed two main themes related to player–surface interactions: hardness and grip. These themes were broken down further into five sensory attributes (Movement Speed, Slip, Movement Confidence, Leg Shock and Give) which were investigated further in an indoor test area containing ten 3G turf surfaces with controlled surface properties. A panel consisting of 18 University footballers (11 male and 7 female) undertook a screening and training session to refine the language associated with the sensory attributes and become familiar with the testing protocol. During a final evaluation session, players were asked to discriminate between surfaces using the paired comparison method for each of the sensory attributes. Player consistency remained similar between the screening and evaluation sessions whilst the panel’s ability to discriminate between surfaces improved during the evaluation session. Sensory training can therefore be a useful approach to aid players in differentiating between surfaces and lead to a greater understanding of athlete perceptions of surface attributes.