Purpose The accelerated digital transformation and the growing emphasis on privacy, safety and security present ongoing challenges for cybersecurity experts. Alongside these challenges, the multidisciplinary, everchanging and complex nature of the cybersecurity domain has further challenged the acquisition and retention of cybersecurity talent. Empowering reskilling and upskilling in cybersecurity necessitates efficacious educational endeavours which promote self-confidence and foster a growth mindset. The purpose of this paper is to highlight that cultivating self-efficacy in cybersecurity education can help promote competency development and effectively address the prominent skills gaps. This notion applies equally to both aspiring individuals pursuing a career in cybersecurity and professionals in the field who may wish to better articulate the skills they already possess, the skills they lack and newly surfacing skills that need to be developed. Design/methodology/approach The study discusses the imminent need for adopting a “skills-first” approach in cybersecurity and explores innovative pedagogies and professional frameworks that can inform and frame such an approach. Subsequently, a critical analysis of the importance of self-efficacy towards motivating and supporting upskilling in cybersecurity is performed. A case study is presented, expanding the authors’ previous work on cybersecurity professional development, to demonstrate the mediating role that self-efficacy can play in developing core cybersecurity competencies. The case study presents the design of a new cybersecurity curriculum in the context of postgraduate, synchronous distance cybersecurity education, and it is utilised as a basis to discuss how the proposed curriculum cultivates self-efficacy attitudes. Findings A skills-first approach is becoming the new norm in contemporary workplaces. This work highlights the importance of actively nurturing self-efficacy attitudes through innovative cybersecurity curricula that can be tailored to the learners’ needs, instigating a drive for learning and, ultimately, helping learners effectively upskilling by portraying a self-directed learning path and a professional growth mindset in cybersecurity. Originality/value The authors present the importance of cultivating self-efficacy in higher and lifelong education to foster reskilling and upskilling in cybersecurity. An innovative cybersecurity curriculum was constructed and delivered with a group of learners demonstrating how self-efficacy can be leveraged through interactive, reflective and self-assessment educational activities that enhanced motivation and self-awareness, curiosity, attention to detail and resilience – key skills for a successful career in cybersecurity.