AbstractIn this paper, the change of TV viewing styles is discussed based on the result of the consumer survey. Then the market of LCD TVs is forecasted. Picture formats and screen sizes for LCD TVs are discussed. Picture quality is compared between CRT TVs and LCD TVs. Then several quality items of LCD TVs such as contrast ratio, viewing angle, response speed and color reproduction are discussed. Subjective assessment methods of picture quality are introduced. Finally examples of specifications of LCD TVs commercially available on the market are given.