Latest Technology Research Articles

PUBLIC SECTORS IN PARTNERSHIPS FOR INFRASTRUCTURE RENEWAL: CHALLENGES AND OPPORTUNITIES

The author researched and analyzed the problems and possibilities of interaction between the state and public sectors in infrastructure restoration partnerships. Bureaucracy, financial constraints, insufficient interaction with the community and risks are identified as pressing issues that inhibit the effectiveness of infrastructure restoration. At the same time, consideration of the opportunities for interaction points to the significant benefits of innovative technologies, public- private partnerships, sustainability and social responsibility. The need for a comprehensive approach to overcoming problems and maximizing opportunities in the field of infrastructure restoration for the sustainable development of cities and regions is substantiated. Cooperation between the public and public sectors turns out to be an important factor for the successful development of infrastructure to solve the classic problems of bureaucracy and financial constraints. It is emphasized that the results of the study indicate that public involvement, effective risk management and the use of the latest technologies become the basis for creating a sustainable and efficient infrastructure that meets the modern requirements of society. This article serves as a practical overview and a challenge to develop strategies aimed at improving the interaction between sectors to achieve the common goals of sustainable development.

Towards a smart hospital: Smart infrastructure integration

In today’s business world, digital technologies have become vital for implementing processes in any company, including the healthcare industry. By utilizing the latest technologies to collect, process, analyze, and transmit data through smart devices and IT infrastructure, it is possible to implement trends in medicine as a value approach, personalization, predictability, and participation. Considering these trends, it is necessary to develop a methodology for creating a management system for medical organizations that can comprehensively and interconnectively develop various elements of the system. This includes business process systems, information systems and application architectures, hardware, and "smart" medical equipment that can fully participate in hospital information exchange. These elements should be developed within a single model. An architectural approach can be used to create a model of a medical organization. This paper examines the integration of smart infrastructure in medical organizations, develops requirements for smart infrastructure services, and creates architectural models based on the findings and requirements. Architecture models were developed for the following elements of the Smart Infrastructure: smart wards, wearable devices and telemedicine stands as the most necessary elements in everyday healthcare. The key discovery of the study is the architecture models of the mentioned elements and their integration with the medical organization IT architecture, described in the form of visual models and data exchange tables. The proposed models can be used both for further research or for practical implementation as the reference models to check up and adopt to each individual case. The solutions proposed in the paper give an example of open innovation philosophy, as they are developed on the basis of open information about the innovation activities of various medical organizations, and, at the same, time the results themselves are openly published and open for adaptation by the scientific and practicing medical community.

Exploring the Function of Epicardial Cells Beyond the Surface.

The epicardium, previously viewed as a passive outer layer around the heart, is now recognized as an essential component in development, regeneration, and repair. In this review, we explore the cellular and molecular makeup of the epicardium, highlighting its roles in heart regeneration and repair in zebrafish and salamanders, as well as its activation in young and adult postnatal mammals. We also examine the latest technologies used to study the function of epicardial cells for therapeutic interventions. Analysis of highly regenerative animal models shows that the epicardium is essential in regulating cardiomyocyte proliferation, transient fibrosis, and neovascularization. However, despite the epicardium's unique cellular programs to resolve cardiac damage, it remains unclear how to replicate these processes in nonregenerative mammalian organisms. During myocardial infarction, epicardial cells secrete signaling factors that modulate fibrotic, vascular, and inflammatory remodeling, which differentially enhance or inhibit cardiac repair. Recent transcriptomic studies have validated the cellular and molecular heterogeneity of the epicardium across various species and developmental stages, shedding further light on its function under pathological conditions. These studies have also provided insights into the function of regulatory epicardial-derived signaling molecules in various diseases, which could lead to new therapies and advances in reparative cardiovascular medicine. Moreover, insights gained from investigating epicardial cell function have initiated the development of novel techniques, including using human pluripotent stem cells and cardiac organoids to model reparative processes within the cardiovascular system. This growing understanding of epicardial function holds the potential for developing innovative therapeutic strategies aimed at addressing developmental heart disorders, enhancing regenerative therapies, and mitigating cardiovascular disease progression.

Calculation of electrical energy losses in distribution networks for power supply using oil and vacuum circuit breakers

A method for approximate estimation of load losses in distribution networks from 6 to 10 kV, as well as for lower voltage networks, has been proposed. The main advantage of this method is that the root mean square current is calculated only once for a series of calculations. This approach significantly reduces the time required for calculations and improves their accuracy, as it eliminates the need for multiple determinations of the root mean square current for each individual calculation. The proposed approach contributes to a better understanding of the influence of various factors on load losses, which allows for more effective planning and management of distribution networks. This is particularly important in the context of increasing loads on electrical networks and higher demands for their reliability and efficiency. In the calculation of electrical energy losses in distribution networks from 6 to 10 kV, methods that use generalized coefficients of electrical circuits and operating modes in the form of regression equations are widely applied. The most significant and independent factors, such as the input of active energy, total line length, number of line sections, total number of transformers, and their total installed capacity, must be taken into account and are included in the calculation equation. Additionally, the components used and their regular maintenance play an important role in electrical energy losses in electrical networks. The main direction of research is the optimization of distribution network parameters, taking into account the latest technologies and materials, as well as the implementation of automated monitoring and control systems that will allow timely detection and elimination of problems associated with electrical energy losses. The proposed method for estimating load losses in distribution networks is a promising direction for the development of the energy sector, which will contribute to improving the efficiency and reliability of electrical networks, as well as reducing the costs of their operation and maintenance.

Reimagining Accessibility: Leveraging Deep Learning in Smartphone Applications to Assist Visually Impaired People Indoor Object Distance Estimation

Every other aspect of life is organized around the sight. A person with vision impairment suffers severely from independent mobility and quality of life. The proposed framework combines mobile deep learning with distance estimation algorithms to detect and classify indoor objects with estimated distance in real-time during indoor navigation. The user, wearing the device with a lanyard or holding it in a way that positions the camera forward, identifies in real-time surroundings indoor objects with estimated distance and voice commentary. Moreover, the mobile framework provides an estimated distance to the obstacles and suggests a safe navigational path through voice-guided feedback. By harnessing the power of deep learning in a mobile setting, this framework aims to improve the independence of visually impaired individuals by facilitating them a higher degree of independence in indoor navigation. This study's proposed mobile object detection and distance estimation framework achieved 99.75% accuracy. This research contributes by leveraging mobile deep learning with identifying objects in real-time, classification and distance estimation, a state-of-the-art approach to use the latest technologies to enhance indoor mobility challenges faced by visually impaired people.

Integration of Mixed Reality Technology Into a Global Neurosurgery Bootcamp.

International bootcamps are important for providing access to advanced education and training to physicians around the world.In countries where resources are scarce, the opportunity to be exposed to advanced training and the latest technologies is limited. We set out to evaluate the educational value of integrating augmented reality (AR) into the curriculum of a global neurosurgery bootcamp. AR was integrated into this year's neurosurgical bootcamp in Hanoi, Vietnam, organized by the Foundation for International Education in Neurological Surgery (FIENS). Participants had not experienced this technology before a surgical adjunct.A study was conducted to evaluate how AR impacts the surgical approach to a cranial tumor for boot camp participants with limited neurosurgical experience. Without the use of AR, the majority of participants (66%) chose the incorrect surgical approach to a frontal tumor.However, after using AR to visualize the lesion in 3D, all participants chose the correct surgical approach.Additionally, participants were more precise when planning with AR as the distance from theskull insertion point to the tumor was significantly shorter with AR than without AR. This study demonstrated the potential of AR to improve the education and enhance the experience trainees have at international bootcamps.Importantly, it is our hope that industry involvement in these global initiatives continues to grow as it is critical for trainees in developing countries to be exposed to common as well as emerging medical technologies.

Improved breast milk proteome coverage by DIA based LC-MS/MS method.

The breast milk composition includes a multitude of bioactive factors such as viable cells, lipids and proteins. Measuring the levels of specific proteins in breast milk plasma can be challenging because of the large dynamic range of protein concentrations and the presence of interfering substances. Therefore, most proteomic studies of breast milk have been able to identify under 1000 proteins. Optimised procedures and the latest separation technologies used in milk proteome research could lead to more precise knowledge of breast milk proteome. This study (n=53) utilizes three different protein quantification methods, including direct DIA, library-based DIA method and a hybrid method combining direct DIA and library-based DIA. On average we identified 2400 proteins by hybrid method. By applying these methods, we quantified body mass index (BMI) associated variation in breast milk proteomes. There were 210 significantly different proteins when comparing the breast milk proteome of obese and overweight mothers. In addition, we analysed a small cohort (n=5, randomly selected from 53 samples) by high field asymmetric waveform ion mobility spectrometry (FAIMS). FAIMS coupled with the Orbitrap Fusion Lumos mass spectrometer, which led to 41.7% higher number of protein identifications compared to Q Exactive HF mass spectrometer.

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THE EFFECTS OF DIGITAL TRANSFORMATION AND INTELLECTUAL CAPITAL ON ORGANIZATIONAL RESILIENCE IN THE HEALTHCARE INDUSTRY

In today's rapidly changing business world, influenced by globalization, organizations are facing increased volatility and uncertainty, leading to frequent encounters with crises and unexpected situations. This emphasizes the growing importance of organizational resilience. Digital transformation is seen as a crucial strategy for organizations to enhance their resilience. This need for digital transformation is equally important for healthcare organizations to adapt to the digital age and sustain their organizational resilience. Digital transformation in the healthcare industry involves the incorporation and management of the latest digital technologies into healthcare systems. However, there is a limited amount of empirical research on digital transformation and organizational resilience in the healthcare industry, as well as on the impact of intellectual capital on organizational resilience. This study aims to explore the influence of digital transformation on organizational resilience in the healthcare industry in Türkiye and the role of intellectual capital in this relationship. The study adopts a quantitative research method utilizing a structured questionnaire. The sample comprises 204 healthcare personnel from various types of hospitals. Regression analyses using three-step mediation analyses were conducted, and a Sobel test was performed for further analysis to assess the significance of the mediation effect. The results of the analyses indicated that digital transformation has a positive impact on the resilience of organizations in the healthcare industry, and that intellectual capital has a partially mediating effect in this relationship.

The diversity, composition and functions of soil bacterial communities surrounding Syowa Station, East Antarctica, under different intensities of human disturbances

Since the establishment of Syowa Station over six decades ago, the study on the terrestrial bacterial community surrounding the station has been notably lacking and inadequately documented. Using the latest sequencing technology, we revealed the soil bacterial composition from soil samples collected from the surrounding of the station. In doing so, we also assessed the effect of human disturbances brought upon by different activities in the proximity of the station, in contrast to those in less human interference and pristine areas. Our results show that human activities near the main station facilities, especially within the 100-m range, visibly changed the structure and functions of the soil microbial community. Areas with high levels of human disturbances displayed a decrease in both microbial diversity and richness, accompanied by a lower count of unique amplicon sequence variants (ASVs) compared to regions with intermediate and low human disturbances. Moreover, higher proportions of functions related to hydrocarbon degradation were also predicted from samples collected within this area. In contrast, soil microbial communities from intermediate and low human disturbances samples have higher proportions of bacterial groups and functions consistent with those in undisturbed natural habitats.

Advancing the drug discovery ecosystem for innovative medicines

Axcelead Drug Discovery Partners (Axcelead DDP) Inc is the first integrated drug discovery solution provider in Japan. Leveraging drug discovery platforms and knowledge inherited from Takeda Pharmaceutical Company, Ltd. alongside the latest science and technology, our experienced scientists with rich track records promote drug discovery research and contribute to co-creation of innovative drugs together with customers. In this article, we provide an overview landscape of the pharmaceutical industry and emerging trends in drug discovery research, and introduce Axcelead DDP's services, its unique strengths, and the value (solutions) delivered to customers. Furthermore, we describe the current state of Japan's bio-community and the roles and challenges for the development and enhancement of a true drug discovery ecosystem in Japan.

Thermal mapping: Assessing the optimal sites for temperature measurement in the human body and emerging technologies.

Numerous body locations have been utilized to obtain an accurate body temperature. While some are commonly used, their accuracy, response time, invasiveness varies greatly, and determines their potential clinical and/or research use. This review discusses human body temperature locations, their accuracy, ease of use, advantages, and drawbacks. We explain the concept of core body temperature and which of the locations achieve the best correlation to this temperature. The body locations include axilla, oral cavity, rectum, digestive and urinary tracts, skin, tympanic, nasopharynx, esophagus, and pulmonary artery. The review also discusses the latest temperature technologies, heat-flux technology and telemetric ingestible temperature pills, and the body locations used to validate these devices. Rectal and esophageal measurements are the most frequently used.

The Documentation System of a Motor Transport Enterprise as an Indicator of its Work

The aim of the article is to define and scientifically ground, using the example of documentation support for the activity of a motor transport enterprise, components of the institution’s documentation systems, to characterise their content, purpose, factors affecting them, to analyse internal relationships between documentation types. Research methods. Systemic and socio-communicative approaches are used in this research, which make it possible to ground subsystems of the company’s documentation, and determine the role of each of them. The application of modeling methods and the transition from the abstract to the concrete contributed to transforming general issues of the organisation’s documentation support to the construction of a concrete model of its documentation. Scientific novelty. This article represents the author’s view on the construction of subsystems of infrastructural and profile (by industry profile) documentation, which can take place in the documentation support of managing the institution on the example of a motor transport enterprise. The infrastructural documentation is presented as functional in order to ensure the management of the institution’s activities, that contains management, regulatory and legal systems and documentation regarding the computer networks operation, which serves both the general goals of the organisation’s management, and each of its activity area. The purpose of the components of the profile documentation, the factors affecting them, their components and the relationship between them are studied. Main conclusions. Based on the analysis of the components, a complex system of organisation documentation is elaborated, which allows to make reasonable management decisions, to form effective and operating management of documentation, including documentation support for the management of the enterprise, its material and technical supply, warehouse network. The results of this study can have practical application in all transport organisations when introducing and using the latest information technologies in documentation processes. Prospects for further research are the substantiation of theoretical foundations of constructing the components of industry documentation, exploration of characteristic features of their species and interspecies connections.

President’s Column: Enhancing Member Value

_ Editor’s Note: This is a summary of the July episode of the President’s podcast. We encourage you to listen to the episode to hear the full conversation. In this month’s episode, I had the opportunity to discuss several key topics with SPE CEO Simon Seaton. We delved into the exciting preparations for the 100th anniversary of the SPE Annual Technical Conference and Exhibition (ATCE), analyzed the recent member survey results, and highlighted our prestigious awards programs. Recent Travels and Engagements My recent travels included visits to various SPE sections around the globe such as India, Houston, Midland, Texas, and Brazil. These visits enable opportunities for expansion in growing energy regions like India as well as underscored the dedication and enthusiasm of our members. For example, in the Permian Section, the awarding of over $140,000 in scholarships is a testament to our collective effort in supporting the next generation of petroleum engineers through volunteer work and corporate sponsorships. In addition to attending the first CCUS Symposium in Brazil, I had the opportunity to speak with many of the student sections supported by SPE Brazil and SPE Macae. ATCE 2024 in New Orleans As we gear up for ATCE’s 100th anniversary in New Orleans, I’m thrilled about the extensive lineup of activities planned. Last year, SPE staff and the SPE Board began working on reimagining ATCE, employing a third-party consultant to interview members, ATCE attendees, and some of our exhibitors. The team came up with several high-level findings. Based on member feedback, the event layout was updated to create a more dynamic and interactive environment for attendees, create more networking opportunities, and drive more traffic to the exhibit floor. The Executive Advisory Committee (EAC) was expanded to include a broader range of industry perspectives. In addition to assembling the opening general session, this expanded EAC put together six additional executive level strategic panels that will tackle key industry challenges and opportunities. The Opening General Session will feature an all-star CEO panel that includes Tayba Al Hashemi, ADNOC Onshore; John Lindsay, Helmerich & Payne; Jeff Miller, Halliburton; and Meg O’Neill, Woodside Energy. Another highlight of the event will be Liberty Energy’s CEO, Chris Wright, who will deliver the keynote address at Monday’s chairpersons’ luncheon, who will share his insights and industry trends. ATCE’s technical program remains strong. This historic event will feature more than 400 technical presentations in 50 technical paper and poster sessions. Additionally, we will present a selection of the best papers from two other conferences, showcasing cutting-edge research and innovation from the Drilling Conference and the Hydraulic Fracturing Technical Conference. Also new in 2024, SPE members will receive complimentary access to the exhibition floor, encouraging greater participation from local members and providing an opportunity to explore the latest technologies and solutions and network with industry leaders.

РОЗВИТОК МОБІЛЬНИХ ПЛАТЕЖНИХ СЕРВІСІВ: МАРКЕТИНГ FINTECH ПРОДУКТІВ

In today's world, financial technology (FinTech) has become an integral part of everyday life, significantly changing the way people interact with financial services. One of the most dynamically developing industries is mobile payment services. They provide a fast, convenient and secure way to carry out financial transactions through mobile devices. However, despite the rapid spread of mobile payment services, there are a number of problems and challenges associated with their development and promotion on the market. The purpose of the study is to analyze the development of mobile payment services in the context of FinTech, as well as to develop effective marketing strategies for promoting these products on the market. The object of the study is mobile payment services as an innovative segment of FinTech and their marketing in the modern market, namely aspects related to the development, implementation, promotion and use of mobile payment services. Scientific publications and monographic editions, magazine articles and materials of scientific and practical conferences became the methodological basis of the research. Content analysis of scientific periodicals was used during the research; comparative critical analysis of existing approaches and methods of analysis of financial stability and tax burden; statistical methods of analysis. The main hypothesis of the research is that effective marketing strategies focused on technological innovation, personalization of user experience and taking into account the cultural characteristics of markets significantly increase the adoption and use of mobile payment services among consumers. Summary of the main material. Innovative technologies and platforms based on the concept of embedded finance and their potential to change and transform the financial sphere are highlighted. The technological, economic and regulatory aspects of the use of embedded finance are analyzed, and the key challenges and opportunities associated with their application are identified. As a result of the study, it is established that integrated finance can become a significant factor in accelerating the innovative development of the financial sector, improving the quality of financial services, and ensuring greater accessibility and efficiency in the provision of financial products and services. Originality and practical significance. The originality of the scientific article lies in the comprehensive approach to the study of mobile payment services through the prism of marketing strategies in the FinTech sector. Despite the considerable interest in the technological aspects of mobile payments, the issues of effective marketing of these products remain less studied. The practical significance of the article is that the research results can be used by both FinTech companies and marketing specialists to improve their strategies and increase the efficiency of mobile payment services. Conclusions and prospects for further research. The analysis showed that the introduction of the latest technologies, such as blockchain, artificial intelligence and biometric authentication methods, significantly increases the security and convenience of mobile payment services, which contributes to their popularization among consumers. The combination of technological innovation, personalization and cultural adaptation in marketing strategies is the key to successful promotion of mobile payment services. Further research is needed to assess the long-term consequences of introducing new technologies into mobile payment services. Particular attention should be paid to data security and confidentiality.

Role of Robotics in Transforming Orthodontic Practice – A Narrative Review

Abstract The dental specialty of orthodontics is moving toward a modern era of dental medicine assisted by robots. The advent of artificial intelligence in the field of technology has led to the emergence of robotics which has remarkably changed the orthodontic scenario in today’s world. The latest technology of robotics has various applications in the field of orthodontics to facilitate better treatment outcomes. From the management and diagnosis of treatment for orthodontic patients to helping orthodontists in patient care, robots have played a vital role. The blooming augmented reality with the latest concept of nanotechnology has paved the way for the production of robots and nanorobots, covering the broader areas of medical science. However, modern robot technology has not been introduced completely to orthodontic research; hence, this review highlights the application of robots and the futuristic aspects of artificial intelligence in orthodontics.

Strategi Harian Kompas Dalam Membangun Brand Engagement NFT Kompas Melalui Aktivitas Community Relation

Digital transformation is something that most industrial players have done and continue to do. Transformation is carried out, through the use of the latest technology products such as non-fungible tokens (NFT). The popularity of NFTs, has grown rapidly and has become a hot topic of conversation in Indonesia. Kompas Daily as the largest national media in Indonesia has introduced NFT products through the Narasi Fakta Terkurasi (NFT Kompas) project since June 28, 2022. This project started with a decision to explore new business potential within the Kompas Gramedia Group. The boom in crypto, NFT and metaverse in early 2022 is considered as a great potential to develop the business. To support the Kompas NFT project, Kompas Daily is building a community and holding various activities as an effort to build Kompas NFT brand engagement. This research first adapts the Community Involvement concept by Lakin & Scheubel (2017) to understand Kompas' daily strategy, especially in building brand engagement in the Kompas NFT online community on the Discord channel. It was concluded that Kompas' NFT technology products had received a positive response and were able to build brand engagement in the NFT community which had the potential to become a new audience for Kompas Daily. Second, through Everett M. Rogers' diffusion-of-innovation theory, the research also explores the socialization strategy for Kompas NFT products. It was concluded that the exhibition forums, media articles and Townhall Meetings held by Kompas Daily to encourage the adoption of NFT innovation internally and externally to the company, were effective strategies for building audience adaptation to Kompas NFTs. This qualitative research using can be developed further, especially to examine more deeply community relations strategies for new technology products that are increasingly appearing in this digital era.

Training of Specialists in the Field of Information and Library Science in Polish Universities (Experience of the First Decades of the 21st Cent.)

The aim of the article is to review the areas of training specialists in library and information science in higher education institutions of Poland at the beginning of the 21st cent. Research methods. The offered research is based on the analytical and synthetic analysis of scientific publications by leading Polish scientists who studied the issues of higher library and information education. The author’s presentation of the current state of university education in the information and library sphere in Poland is based on the processing of materials from the official web portals of higher education establishments that provide specialised training for their applicants. Among a complex of special research methods, the method of content analysis is used to identify the views of certain scientists on the problems of development of information and library education in Poland. The scientific novelty of the article lies in the formulation of the problem that is practically unresearched in Ukrainian science, and requires studying in view of the practical significance of the Polish experience in reforming higher education of the information and library sphere. Main conclusions. In the process of this research, it is found that in Poland the process of transforming the training of information and library specialists in accordance with the needs of modern information society has not yet been completed. There are still scientific discussions on optimising the nomenclature of the training areas at universities, as well as variants of creating interdisciplinary specialities are being considered, some of which have been tested for several years in some higher education institutions. The analysis of the official websites of 11 state universities in Poland has highlighted tendencies toward a rapid reduction in the classical programmes of training in the field of information and library science, which is primarily caused by the demands of potential employers and the increased integration of the latest technologies into all spheres of society activity.

Geosynthetic stabilization of road pavements, railroads, and airfields

Geosynthetics provide sustainable alternatives for enhanced performance, durability and cost-effectiveness of road pavements, railways, and airfields. Even when the same geosynthetic products are used for constructing these different transportation facilities, an optimal approach is needed to match the properties of soils or unbound aggregate geomaterials and the geosynthetic products to establish an effective mechanical stabilization. This Proctor lecture keynote paper presents the state-of-the-practice on the transportation applications of geosynthetics, design methods, and the recent research findings on geosynthetics used in road and airfield pavements and ballasted railway tracks. The paper introduces first the transportation applications of commonly used geosynthetic products, i.e., geogrids, geotextiles, and geocells, with special emphases to subgrade restraint and unbound aggregate stabilization applications and discusses in detail the related unpaved and paved design procedures. Next, the focus is directed towards establishing a better understanding of geosynthetic mechanisms governing stabilization applications. To summarize, this keynote paper reports on two decades of developments and research findings at the University of Illinois and elsewhere on the topic of geosynthetic stabilization using the latest technologies to quantify the stiffness enhancement in the vicinity of a geosynthetic material via the bearing capacity improvement and lateral restraint mechanisms. Recent research at the University of Illinois focused on the successful use of bender element shear wave transducer technology is discussed in detail with several examples given related to the laboratory and field efforts of unbound aggregate base and railroad ballast geosynthetic stabilization including full-scale instrumentation of stabilization geosynthetics used in actual road and airfield pavements constructed in the United States.

Emergence and Transformation of K-Smart Beauty Care

Purpose: K-smart beauty is securing an important position in the global beauty industry through innovation based on a scientific approach and the latest technology. This satisfies consumers' diverse appearance management needs and conveys the positive values of the new K-culture. In this study, we aim to examine changes in Korean beauty care behavior for the pursuit of health interventions and aesthetics that meet consumer requirements and preferences. Method: This study investigated academic research published by the Korea Research Information Sharing Service(www.riss.kr), data from Korea's government-funded research institutes, and media articles to investigate the recent change process of K-beauty. Purpose of the study a literature review was conducted by organizing the contents that corresponded to the above. Results: The beauty industry in Korean society is going through a process of specialization, segmentation, and cutting-edge technology, and is transforming into smart beauty through continuous innovation. Changing consumer awareness of beauty care was at work on this basis, and various factors such as technological development and distribution of beauty equipment, diversification of service provision to consumers, and globalization of K-culture were confirmed to have a complex synergistic effect. Conclusion: In Korean society, the perception of beauty care is changing beyond simple appearance care to the concept of smart beauty, which includes health interventions. It has been confirmed that these changes enable the provision of efficient and economical services and are gradually moving towards data-based customized services for everyone while protecting the environment.