Aiming at the problems of inefficient mitigation of the lateral vibration of high-speed elevator cars, which results in low riding comfort, this paper introduces the electromagnetic active rolling guide shoes and incorporates the sky-hook damping control strategy into the high-speed elevator structure. On this basis, it adopts an optimization algorithm based on Sparrow Search Algorithm (SSA) to adjust the parameters of the lateral vibration controller, thereby reducing the amplitude of the lateral vibration and controlling it within the human comfort range. Specifically, this paper first incorporates electromagnetic active rolling guide shoes into the vibration reduction device of the high-speed elevator car. Based on the motion characteristics of lateral vibration, a mathematical model is established in which the sky-hook damping control strategy is introduced. Then, a simulation model is built, and the damping parameters of the controller are optimized using the SSA, resulting in effective control of the lateral vibration amplitude of the high-speed elevator car. Simulations demonstrate that the lateral vibration control model of the high-speed elevator car, optimized by SSA, achieves lower amplitudes within the frequency range of 1–2 Hz compared to the results obtained by the Genetic Algorithm (GA), demonstrating the effectiveness of SSA in optimizing the damping parameters of the car controller. Finally, the simulation results are compared with the measured data, and the research findings indicate that the proposed method for lateral vibration control of the car can effectively suppress the lateral vibration amplitude.