Abstract This paper presents the time and space evolution of crustal deformation and their respective sedimentary infill of the 600 km wide, asymmetric conjugate rifted margin of the Santos–Benguela basins. Based on a geoseismic transect obtained with interpretation of long-offset seismic reflection and tied by wells, we interpret six main synrift unconformities, corresponding to different deformation phases processed from the Valanganian to Early Albian. Confined by these unconformities, sedimentary growths with progressively young relative ages towards the boundary with the oceanic crust are interpreted as evidence of oceanward rift migration. The combination of this information with crustal structure derived from long-offset seismic reflection illuminating the deep crust of the Santos–Benguela conjugate margins, resulted in a complete view of sedimentary infill, internal compartments, and crustal structure. These data were used to guide a dynamic model of rifting resulting in a simulated lithospheric section. We show that the margin architecture can be explained by the combination of an early, protracted phase of distributed deformation, followed by basinward rift migration. Distributed deformation lasted from the Valanginian to Early Aptian (135–117 Ma), initiating with isolated lakes that later coalesced into a wide basin-scale lake (>450 km). From the Mid Aptian to Early Albian (117–110 Ma), rift migration formed the main structural compartments and unconformities, as well as the distal hinge zones we observe today in the seismic lines. During this time, the inner proximal margins were left behind to thermally subside, whereas outer proximal and distal margins were tectonically active. Coexistence of these two processes explains the enigmatic simultaneous formation of proximal sag-like geometries, with late synrift accumulation of a salt layer up to 3 km thick, with tectonically active faults in the distal margin, promoting crestal block uplift that could explain the deposition of Late Aptian, shallow water, pre-salt carbonate rocks.