In the field of ground-based telescopes, laser guide stars (LGS) are artificial stars formed in the sky to serve as a reference for the adaptive optics. The artificial star should have a small lateral extent as this is an important factor for how well the adaptive optics can compensate for atmospheric turbulence. The laser launch telescope (LLT) is a key component of the LGS facility. It uses an afocal system to increase the waist of the laser, therefore reducing the beam divergence and limiting the size of the star. We describe the design process of LLTs and show how a combination of two afocals with controlled defocus can be used to optimize the LGS. First, the impact of defocusing a single afocal and tuning the position of the input beam waist is presented. We then demonstrate how an intermediary afocal system can be used to vary the properties of the beam at the input of the second afocal. With such a configuration, a controlled defocus of both afocals can be performed to tune the artificial star size. Moreover, the two afocals configuration can be used to adapt the system to the amount of atmospheric perturbations affecting the beam during the upward propagation.