International Journal of Innovation ManagementVol. 05, No. 01, pp. 21-47 (2001) No AccessDEVELOPING APPROPRIATE MEASURES OF NEW PRODUCT DEVELOPMENT: A CONTINGENCY-BASED APPROACHVICTORIA STORY, GARETH SMITH, and JIM SAKERVICTORIA STORYLoughborough University Business School, Ashby Road, Loughborough, Leicestershire, LE11 3TU, United Kingdom Search for more papers by this author , GARETH SMITHLoughborough University Business School, Ashby Road, Loughborough, Leicestershire, LE11 3TU, United Kingdom Search for more papers by this author , and JIM SAKERLoughborough University Business School, Ashby Road, Loughborough, Leicestershire, LE11 3TU, United Kingdom Search for more papers by this author https://doi.org/10.1142/S1363919601000282Cited by:4 PreviousNext AboutSectionsPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack CitationsRecommend to Library ShareShare onFacebookTwitterLinked InRedditEmail AbstractWhile previous research studies describe a broad set of factors that discriminate between new product success and failure, much of the past and current research remains exploratory in nature (Cooper & Kleinschmidt, 1987; Montoya-Weiss & Calantone, 1994). The suggestion is that researchers, in looking to generalise, have actually been describing findings that are "averaging" over a number of areas, such as Dimensions of Success and Industry boundaries (Cooper & Kleinschmidt, 1993; Craig & Hart, 1992; Griffin & Page, 1993). This may well provide some explanation as to why, despite the very consistent findings of many past studies, failure rates are still high (Kleinschmidt & Cooper, 1995). This paper aims to provide more detailed insights into the development process activities within a single sector, the UK automotive components industry. This sector is particularly important as it is the main source of NPD activity for one of the world's largest industrial sectors, namely the automotive assembly market (Ford, GM, etc.). The paper addresses the "averaging" issue by using qualitative research to compare and contrast NPD processes in this sector with those suggested by extant (generalised) NPD literature to confirm that the measures used are valid for this particular industry context. The research identifies similarities but also significant differences. This suggests that the general measures used to assess NPD projects are not sufficiently detailed to analyse this chosen sector, which casts doubt over the applicability of these general NPD measures in other single industry settings. The findings confirm the need for this "intermediate" stage in the research process prior to undertaking quantitative research to evaluate the impact of the issues identified on performance, as described in the future research section.Keywords:new product developmentqualitative studyautomotive industry Remember to check out the Most Cited Articles! Be inspired by these New Titles in Business and Management FiguresReferencesRelatedDetailsCited By 4Public Procurement of Innovation: Selection of the Sustainable AlternativeViktorija Babica and Deniss Sceulovs13 December 2019 | Economics and Business, Vol. 33, No. 1INNOVATION PROCESS, DECISION-MAKING, PERCEIVED RISKS AND METRICS: A DYNAMICS TESTGLENN BROPHEY, ANAHITA BAREGHEH, and DAVID HEMSWORTH31 May 2013 | International Journal of Innovation Management, Vol. 17, No. 03Low‐tech, small‐ and medium‐sized enterprises and the practice of new product developmentMartti Lindman, Barbara Scozzi and Carmen Otero‐Neira18 Jan 2008 | European Business Review, Vol. 20, No. 1Erfolg substanzieller Innovationen — der Innovationsgrad als EinflussfaktorHans Georg Gemünden and Alexander Kock1 Jan 2008 Recommended Vol. 05, No. 01 Metrics History Received 11 February 2000 Revised 25 June 2000 Accepted 2 September 2000 Keywordsnew product developmentqualitative studyautomotive industryPDF download
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