The yellow clam Amarilladesma mactroides (Reeve, 1854) inhabits the intertidal zone of sandy beaches along the temperate Atlantic coast from Brazil to Argentina (24°-41°S). Over the past decades, there has been a noticeable decline in its abundance, underscoring the importance of understanding their reproductive strategies and phenotypic plasticity for conservation efforts. This study explored large-scale variations in the size at first sexual maturity (SL50), the age at maturity (A50), the vitellogenic oocyte area (VOA), and a reproductive age index (RAI) that combines A50 and the lifespan of each clam population, in relation to local habitat characteristics (e.g., beach morphodynamics) and large-scale environmental variables, such as salinity, sea surface temperature (SST) and chlorophyll-a. Four sandy beach clam populations from Uruguay and Argentina (latitudinal range: 33°45′S - 38°56′S) were sampled monthly between June and August during the reproductive season. SL50 increased linearly with the mean and maximum SST (SSTmean, SSTmax), while VOA and RAI decreased with tidal range and width of intertidal zone, respectively. In beaches that had higher SSTmean and SSTmax, yellow clams reached maturity earlier and spent more than 70% of their lifespan in reproduction. The yellow clam population at the lowest latitude showed the largest oocyte sizes and a shorter lifespan of 3.5 years, while the population at the highest latitude had a longer lifespan (7 years) and the smallest VOA values. Populations at intermediate latitudes showed delayed sexual maturity, a 50–60% investment of their lifespan in reproduction, the longest lifespan (up to 9 years) and intermediate VOA values. The influence of the Rio de la Plata and Bahia Blanca estuaries modified the expected latitudinal gradient in reproductive traits, but local habitat conditions prevailed over large-scale environmental variables as explanatory factors of the reproductive strategy of the yellow clam. Therefore, the species displays phenotypic plasticity in its reproductive aspects to ensure population success.