Large Number Of Companies Research Articles

Marketing Intelligence for Top Management

A number of large companies already have marketing intelligence departments, and others are planning to activate them. What lies behind this recent development in marketing management? What is meant by “marketing intelligence”? How does a company organize for it, and what benefits may be derived from it? Here is the rationale behind this new staff function of business.

Employer-Professional Employee Relationships: Government Research and Personnel

At the request of the SOCIETY'S Committee on the Professional and Economic Status of the Chemist, Roger Adams, Chairman of the Board of the AMERICAN CHEMICAL SOCIETY, summarized in October 10, 1945, issue of this publication several ideas for improving relationships between employers and professional employees. Requests for reprints of his article have been astonishing. A large number of companies have asked for sufficient copies to supply members of their boards of directors. Many requests have come from concerns outside of the chemical field, indicating that Dr. Adams' article received widespread publicity. Many progressive directors of research have requested copies of the article, obviously for the purpose of employing its logic in discussing the problem with management and catalyzing action on the 12 specific points dealt with in detail. One local section, Milwaukee, has circulated the article to more than two hundred employers of chemists and chemical engineers in its geographical area. Again and ag...

The Relationship of Top Salaries to Profits of Manufacturing Companies

The success of the Securities Exchange Commission in making public the salaries of senior corporation executives has led to much discussion and speculation concerning the relationship of the size of these salaries to the rate of net profit of the companies paying them. Many critics have asserted that relatively high salaries for senior executives tend to reduce net profits available for dividends, while other writers have defended such salaries on the ground that they increase the efficiency of management and, thus, the dividends available to stockholders. One of the first steps to be taken in answering this question is to determine the actual relationship between the relative level of the top salary and the relative level of the rate of profit for a large number of companies. Do companies which pay top salaries above the average in size earn more or less than companies which pay top salaries below the average in size? Only after the existence and nature of such a relationship has been demonstrated can we go on to consider whether unusually high salaries are the cause or result of relatively high or low profits. In order to throw some light on this fundamental question of whether there is any relationship between the relative level of the top salary (the highest single salary) and the relative rate of profit (net profit divided by net worth defined as capital plus surplus), we have collected data on the salaries, total assets, gross revenues (net sales plus other income), net worth, net profits, and number of employees of a large number of manufacturing companies. We have confined our study to manufacturing companies in order to