I report the analysis performed on fermion masses and mixing, including neutrino mixing, within the context of a model with hierarchical radiative mass generation mechanism for light charged fermions, mediated by exotic scalar particles at one and two loops, respectively, meanwhile the neutrinos get Majorana mass terms at tree level through the Yukawa couplings with two SU(2){sub L} Higgs triplets. All the resulting mass matrices in the model, for the u, d, and e fermion charged sectors, the neutrinos and the exotic scalar particles, are diagonalized in exact analytical form. Quantitative analysis shows that this model is successful to accommodate the hierarchical spectrum of masses and mixing in the quark sector as well as the charged lepton masses. The lepton mixing matrix, V{sub PMNS}, is written completely in terms of the neutrino masses m{sub 1}, m{sub 2}, and m{sub 3}. Large lepton mixing for {theta}{sub 12} and {theta}{sub 23} is predicted in the range of values 0.7 < or approx. sin{sup 2}2{theta}{sub 12} < or approx. 0.7772 and 0.87 < or approx. sin{sup 2}2{theta}{sub 23} < or approx. 0.9023 by using 0.033 < or approx. s{sub 13}{sup 2} < or approx. 0.04. These values for lepton mixing are consistent withmore » 3{sigma} allowed ranges provided by recent global analysis of neutrino data oscillation. From {delta}m{sub sol}{sup 2} bounds, neutrino masses are predicted in the range of values m{sub 1}{approx_equal}(1.706-2.494)x10{sup -3} eV, m{sub 2}{approx_equal}(6.675-12.56)x10{sup -3} eV, and m{sub 3}{approx_equal}(1.215-2.188)x10{sup -2} eV, respectively. The above allowed lepton mixing leads to the quark-lepton complementary relations {theta}{sub 12}{sup CKM}+{theta}{sub 12}{sup PMNS}{approx_equal}41.543 deg. -44.066 deg. and {theta}{sub 23}{sup CKM}+{theta}{sub 23}{sup PMNS}{approx_equal}36.835 deg. -38.295 deg. The new exotic scalar particles induce flavor changing neutral currents and contribute to lepton flavor violating processes such as E{yields}e{sub 1}e{sub 2}e{sub 3}, to radiative rare decays, {tau}{yields}{mu}{gamma}, {tau}{yields}e{gamma}, {mu}{yields}e{gamma}, as well as to the anomalous magnetic moments of fermions. I give general analytical expressions for the branching ratios of these rare decays and for the anomalous magnetic moments for charged leptons.« less