This study explores the dynamic interplay between advanced technology and teaching English to non-native speakers within university contexts. Focused on insights from academic staff at Kuwait University, the research explores both the merits and challenges associated with integrating technology into language education. The literature review examines the evolution from traditional to modern teaching methods, emphasizing technology's role in creating engaging and personalized learning experiences. As a global lingua franca, English is a focal point, with technology-driven approaches reshaping language education for non-native speakers. The consequences of integrating advanced technology unfold nuancedly, showcasing both positive and negative outcomes. The study reveals that while technology enhances access to diverse learning resources and improves writing tools, it poses challenges such as distractions, dependence, and potential superficial learning. The research design involves a qualitative approach, employing semi-structured interviews with 11 academic staff members in Kuwaiti institutions. Thematic analysis is utilized to extract key patterns and themes from the gathered data, providing valuable insights into teacher perspectives on the consequences of technology integration. The findings highlight drawbacks, including concerns about the quality of online content, overreliance on technology, and potential isolation, along with obstacles faced by higher education institutions, such as cost considerations and faculty challenges. The study proposes strategic solutions, advocating for professional development, equitable access to technology, and a balanced approach that integrates traditional and technology-driven methods. In conclusion, this study underscores the importance of thoughtful and ethical technology integration in English language education. It advocates for a holistic approach, considering the quality of instruction, critical thinking development, and the need for a supportive culture of innovation. As universities navigate the complexities of technology, these insights offer guidance for creating inclusive and impactful language learning experiences for non-native speakers in the ever-evolving landscape of higher education.
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