The Gross Regional Domestic Product (GRDP) of Banyumas Regency has increased over the past 5 years, with the largest contributor to the Gross Value Added category being the Agriculture and Forestry sector. Arabica coffee varieties are one of the mainstay commodities in the region and a source of income for the people of Kabupaten Banyumas. The main objective of this research is to develop a strategy in planning the development of arabica coffee plantation area in Kabupaten Banyumas. The research area covers all 29 sub-districts starting from January to April 2024. In looking at the actual distribution of arabica coffee plantations, overlay analysis techniques were used using data from land use maps, elevation maps. Land availability was analyzed through overlay and matching techniques with ArcGIS software and direct measurement. Arabica coffee agribusiness system was analyzed through R/C ratio descriptively. The development strategy of Arabica coffee plantation area in Banyumas Regency was conducted using AWOT analysis. The results showed that the actual distribution of arabica coffee plantations in the cultivation area in Banyumas Regency covers several sub-districts and the area reaches 1,214 ha. Available and suitable land for the development of arabica coffee plantation in the cultivation area is indicated to reach an area of 20,471 ha, of which the largest area is located in Lumbir Sub-district with an area of 3,726 ha or 18.09% of the total available land area.