Land Silk Road Research Articles

Evaluation of Intensive Land Use and Countermeasure Prospects in Hexi Corridor of China

Influence of “Belt and Road ” international cooperation initiative is continoualy expanding. Hexi Corridor in China, as an important geographic area of the land Silk Road, its development degree and influence are constantly prominent. In order to promote efficient and intensive development of Hexi Corridor area, the development data of Hexi Corridor area in recent years are collected from several dimensions in recent years. By using entropy method and tobit model, this paper evaluated degree of intensive land use in Hexi Corridor, to find out the experience and shortcomings of urban development in Hexi Corridor.Then the trend of urban land use and urban development in Hexi Corridor are explored and corresponding countermeasures are put forward.

The Politics of Chinese Investment in Africa under Belt and Road Initiative (BRI) Project

BRI project that will be held by China to connect countries in Europe, Asia, Middle East and Africa through Maritime Silk Road and Land Silk Road. This project will accelerate economy between countries who joined with this project. Africa as the potential partner have abundant resources energy that China require to maintain their position as the largest industrial producer in the world. China offering investment total of $ 60 billion to Africa and pledge to assist them to build infrastructure, technology, agriculture and any project that Africa need to develop their countries so they can compete in this globalization revolution industrial era. On this paper, we will analyse China position with their BRI project in Africa using Political Economy Approach by Weingast & Wittman and why China willingly to give investment total of $ 60 billion to Africa which is some Africa countries maybe can’t pay back their loans. Is this will become risk investment for China itself in the future?

Measurement of Consumer's Brand Cognitive Confusion in China's Maritime and Land Silk Road Area

Zhao, P.-Y.; Sui, Y.-T.; Liu, X.-M.,2019. Measurement of consumer's brand cognitive confusion in China's maritime and land silk road area. In: Gong, D.; Zhu, H., and Liu, R. (eds.), Selected Topics in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 94, pp. 962–965. Coconut Creek (Florida), ISSN 0749-0208.Research on brand cognition has mainly focused on examining its influence on the behavioral outcomes. Many areas in brand information reception and processing, however, have been neglected, such as research on how consumers react to the complex information environment. As such, firstly, this research gives the connotation of brand cognitive confusion based on interdisciplinary literature review. Secondly, the research develops and validates a scale to measure brand cognitive confusion and bases its measurement on Chinese mobile phone market. Considering the inter-regional development imbalance in China and China's current regional development strategy, the research uses samples from both eastern coastal provinces and western in-land province in China's maritime and land silk road area. Finally, the research builds the conceptual model that consists of four dimensions: product quality confusion, product function confusion, brand personality confusion and enterprise capacity confusion.

The Cultural Exchange between Sino-Western: Silk Trade in Han Dynasty

As we all know, the Silk Road, as a famous ancient transportation route, was a trade line cross-Eurasian continent in history. Its name was from the delivery of silk. However, no Chinese ancient documents mentioned the name of “Silk Road”. German F. V. Richthofen (1933-1905) firstly used the term “Silk Road” in his book China, published in 1877. Afterwards, the name of “Silk Road” has been accepted universally and used by the world widely. The Silk Road was an ancient business channel, acrossing the middle of China and countries in Central Asia, gradually forming after Qian Zhang visited Western Regions twice, two thousand and one hundred years ago. The north-west land Silk Road started from Chinese ancient Capital Chang’an (now Xi’an), acrossing Central Asia, and reaching ancient Rome in Europe. It was a bridge for communication of politics, economy, and culture between ancient China and the Western. Before 11 Century, the Sino-Western silk trade mainly depended on the land transportation. During Han Dynasty, it was a competition between the Huns and the Hans for occupy the Silk road. The silk as a kind of material culture was a sort of intermediary for making people to know how to get along together.This article attempts to describe the Sino-Western silk trade conditions before and after the two missions of Qian Zhang to Western Regions (Xiyu), including archaeological evidences, kinds of silk and trade scale, transportation routes, trade participants, and so on.