Purpose of this research is to improve the methods of valuation of agricultural land. Today, the moratorium on the purchase and sale of agricultural land has been lifted and sale of agricultural land is increasingly raised and therefore the problem of establishing an objective (market) price for agricultural land is relevant, because increasing the level of their use is an objective necessity and condition for the gradual development of society [Hubar Yu., 2020]. Methodology. A significant contribution to the study of the theory and methods of land valuation was made by A. S. Danilenko, Yu. F. Dekhtyarenko, Yu. P. Hubar, A. G. Martin, M. G. Stupen, A. M. Tretyak, G. V. Cherevko. Instead, the formation and improvement of methodological bases for the monetary valuation of agricultural land paid attention to G. D. Gutsulyk, D. S. Dobriak, О. S. Dorosh, O. F. Kovalishin. Emphasis was placed on the shortcomings of the economic assessment conducted in the Soviet period I. K. Bystryakov, S. I. Doroguntsov, Hubar Yu. P., A. M. Tretyak, M. A. Hvesyk and others. However, despite the considerable amount of scientific research in which the land was considered a means of production, tools and objects of labor (which in the current environment is insufficient), little studied and debatable are the value of land as a whole system with all its properties. This is due to the fact that agricultural land is mostly assessed differently according to the available dominant indicators (yield, value of gross output). This does not build a hierarchy on the importance of other indicators. The complexity and versatility of the problem of land valuation require the continuation and deepening of scientific research in this area. Results. The study is based on the general principles of economic and mathematical modeling, mathematical statistics, econometrics, basic and applied research. The information base of the research consisted of scientific works of domestic and foreign scientists in the field of real estate appraisal, land and city cadastres, statistics, ecology. The issue of land pricing is complex and multifaceted, the development of the land market depends on its solution. Therefore, further research should be aimed at improving the valuation of agricultural land. This process should be based on state service, taking into account the economic and political situation. This will ensure after the lifting of the moratorium on the disposal of agricultural land, the creation of a competitive environment in the land market, the objectivity of the assessment and increase the flow of funds to the state budget. Scientific novelty and practical significance. The performed researches will allow to improve the quality of determining the market value of agricultural lands for further development of land reform in Ukraine. The most important results of the study are: generalization of scientific provisions for the implementation of land valuation works and methodological approaches to determining the value of agricultural land; highlighting the disadvantages and advantages of modern methods of agricultural land valuation; proving the importance of taking into account environmental factors in the assessment of land arising from the activities of agricultural production; substantiation of the need to assess land plots with a set of physical properties of soils and spatial conditions of their implementation; development of methods for assessing the normative yield of grain crops on the basis of dynamic and statistical simulation modeling and software for its spatial implementation. It is established that the use of market-based prices will allow to make informed management decisions during the implementation of land reform in Ukraine. Individuals and legal entities on the basis of the proposed developments will be able to assess the investment attractiveness of agricultural land.