This study identifies the characteristics and attitudes of public land ranchers. Data from a random survey of 2,000 U.S. Forest Service and Bureau of Land Management grazing permittees (53.5% response rate) were cluster analyzed and 8 distinct groups of ranchers were identified. Each cluster differed with respect to why they were in ranching and how they would respond to public land policy changes related to grazing fees, grazing reductions, and changes in grazing season. Profit motivation for being in ranching was found to be a relatively low objective for all 8 types of ranchers.