This study investigated how integrating Artificial Intelligence driven Augmented Reality (AR) could be used to enhance learning experience of business education students in Public Universities in Ebonyi State. Two purposes of the study with their corresponding research questions and hypotheses guided the study. The study adopted descriptive survey design. Population for the study consists of 17 business educators in Alex-Ekwueme Federal University Ndufu-Alike Ikwo and Ebonyi State University, Abakaliki. There was no sampling since the population was manageable and was used for the study. A structured questionnaire validated by three experts was used as instrument for data collection. Reliability of the instrument was ensured by trial-testing it at Ebonyi State College of Education, Ikwo and responses gotten were correlated and it yielded an index of 0.77. Responses to the questionnaire items were analyzed using mean and standard deviation while the null hypothesis was tested using P-value at 0.05 level of significance. Findings of the study revealed that Artificial Intelligence driven Augmented Reality could be used in providing students with personalized learning experiences, understanding individual students' learning styles, understanding individual students' learning needs, enhancing students' self-directed learning among others. The findings also revealed that challenges to integration of Artificial Intelligence (AI) driven Augmented Reality (AR) in business education includes Inadequacy of reliable and fast internet connections, Lack of lecturers with AI-driven AR skills, High cost of AI-driven AR infrastructure, Paucity of fund for training of staff on AI-driven AR skills among others. The study recommended among others that University management should provide funds for procurement and installation of augmented reality resources in business education laboratories as this will increase students access to emerging technologies.
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