In this paper, the duality theory of a generalized quasi-equilibrium problem (also called generalized Ky Fan quasi-inequality) is investigated by using the image space approach. Generalized quasi-equilibrium problem is transformed into a minimization problem. The minimization problem is further reformulated as an image problem by virtue of linear/nonlinear separation function. The dual problem of the image problem is constructed in the image space, then zero duality gap between the image problem and its dual problem is derived under saddle point condition as well as the equivalent regular linear/nonlinear separation condition. Finally, some more sufficient conditions guaranteeing zero duality gap are also proposed.