Korean Movie Research Articles

Bayesian belief network for box-office performance: A case study on Korean movies

Due to their definition as experience goods with short product lifetime cycles, it is difficult to forecast the demand for motion pictures. Nevertheless, producers and distributors of new movies need to forecast box-office results in an attempt to reduce the uncertainty in the motion picture business. Previous research demonstrated the ability of certain movie attributes such as early box-office data and release season to forecast box-office revenues. However, no previous research has focused on the causal relationship among various movie attributes, which have the potential to increase the accuracy of box-office predictions. In this paper a Bayesian belief network (BBN), which is known as a causal belief network, is constructed to investigate the causal relationship among various movie attributes in the performance prediction of box-office success. Subsequently, sensitivity analysis is conducted to determine those attributes most critically related to box-office performance. Finally, the probability of a movie's box-office success is computed using the BBN model based on the domain knowledge from the value chain of theoretical motion pictures. The results confirm the improved forecasting accuracy of the BBN model compared to artificial neural network and decision tree.

South Korean Scholars Studying North Korean Movies

While North Korea is physically the closest country to South Korea, sharing the same land mass, the two countries are virtually inaccessible to one another. For 50 years, North Korea was a veiled, mysterious country for South Koreans. During the height of the Cold War era, South Koreans were taught that North Korea was the enemy. The South Korean government created a mood of fear and intimidation by spreading propaganda about how North Korea was planning to wage war -- a war of aggression. South Korean students often had to make posters for anti-communist campaigns. A successful South Korean children’s animation, “General DDOL-Yi” (1978), portrayed North Korean women as foxes, North Korean soldiers as wolves, and Kim, Il-Sung as a pig (Fig. 1 ). During that time, many South Korean children drew wolves, foxes, and pigs when they were asked to draw North Koreans.

A Study on North Korean Movie in the Sect Dispute Period

A Study on North Korean Movie in the Sect Dispute Period

The Opinion about 'Hanllyu' and the Domestic Apparel Product Buying Behavior of Foreigners Residing in Seoul

【The purpose of this study is to analyse the foreigner's opinion about 'Hanllyu', and their buying behavior of clothes carried in Korean domestic market. The study was implemented through a normative-descriptive survey using self-administered questionnaires. The samples consisted of 75 foreigners residing in Korea. Data were analyzed by following statistical methods: frequency analysis, ${\chi}^2-test$ , t-test, ANOVA, Scheffe's multiple range test. Results are as follows: There was no difference in the opinion about 'Hanllyu' between Chinese and Japanese. They regarded 'Hanllyu' as the phenomenon of the wave of Korean popular culture. Korean soap operas and movies were the main information sources on 'Hanllyu' stars for them. Significant differences were found in the behavior toward 'Hanllyu' stars according to sex and country, but there was no difference in the behavior according to their age. They mainly buy clothes in Dongdaemoon market and the main motivation of purchase were good design and price. The reason for dis-purchase was poor design. Respondents thought 'Hanllyu' fashion is gorgeous. There was significant difference in the behavior toward Korean culture according to sex.】

Posthumans in the Korean Movies in the 2000s, Displaying Inconsistent Multiplicity

Posthumans in the Korean Movies in the 2000s, Displaying Inconsistent Multiplicity

A Discussion on the Negative Image of Occupational Consciousness' Stereotype in Korean Movies 2006

A Discussion on the Negative Image of Occupational Consciousness' Stereotype in Korean Movies 2006

A Study on Calligraphy Expression Method as a Visual Design Elements- Focused on Korean Movie Poster Titles (2004 ~ 2006) -

A Study on Calligraphy Expression Method as a Visual Design Elements- Focused on Korean Movie Poster Titles (2004 ~ 2006) -

Decision Difficulty and Illusion of Transparency in Japanese University Students

People tend to believe that their inner thoughts are readily apparent to others. This study was conducted to examine effects, related to the difficulty of making decisions of personal preference, on the illusion of transparency, that is, the tendency people have to regard their own preference as more apparent to others when they have made their decision easily as opposed to situations in which they felt their decision to be difficult. In three studies in which the customary "transparency" experimental paradigm was used, university students were asked to rank choices of wedding dresses (Studies 1 and 3) or Korean movie stars (Study 2). Analysis suggested that the less difficulty participants felt in making their judgments (the first and last preference vs mid-ranking preference), the more they expected judgments to be transparent, especially when they had the clear intent to convey their thoughts to others. However, observers discerned first preferences no better than mid-ranking preferences. How inner subjective information contributes to the illusion of transparency is also discussed.

The PPL Communication Effects of Fashion Brands in the Korean Movie - Focus on Setting Types and Exposure Times -

This study measured the communication effect on the setting types and the exposure times to perform the effective PPL strategies. By the setting types(on-set and creative) and exposure times(short and long), 308 female older than 20 were divided into 4 experimental groups. Each groups were exposed to the edited movies and required to answer the questionaire. The data were analysed by SPSS 12.0 using Chi-Square, One-Way ANOVA and Duncan test. The results are as follows. First, in cognitive dimension, the on-set type and long exposure group showed the higher recognition and recall. Second, in emotional dimension, the signigicant difference was found in one brand(Kappa) of two which were used in the experiment. In this case, the on-set type and long exposure group showed the positive attitude toward the brand. Third, in behavioral dimension, there were no difference among the groups. The implications based on this results are as follows. First, when implementing of PPL the fashion brands in movies, the on-set type and long exposure would be the most effective method. Second, implementing IMC(Integrated Marketing Communication) linked to the PPL strategy can be more effective. In contrast to the other product categories, it is hard to recognize the brand of fashion goods if the logo or the brand name is not exposed directly. Therefore Combining other communication strategies such as press release simultaneously will birng the more effective result of PPL in the movie.

Martial arts and the globalization of US and Asian film industries

This article investigates how globalization is affecting film industries in the USA and Asia. It argues that these industries are becoming more closely integrated with one another both materially and aesthetically, and that this in turn is leading to the denationalization of individual films and film industries on both sides of the Pacific. The article explores how globalization is experienced differently by different film industries – and by different sectors within individual industries – and how it entails both losses and opportunities for Asian film makers. Taking the contemporary Hollywood and East Asian martial arts film as an exemplary cultural style of globalization, it also looks at how integration involves both cultural homogenization and the production of difference. Specific topics discussed include the growth of Hollywood's Asian markets, Jackie Chan and the flow of Hong Kong talent into Hollywood, Hollywood remakes of South Korean movies, the resurgence of Asian film industries, Hollywood's local-language film production and Zhang Yimou's Hero.

10.14801/jaitc.2016.14.3.59

In this paper, we propose a method to enhance performance of speaker verification by combining strengths of low-rank matrix recovery (LRR) based Fisher discriminant and weighed sparse representation (WSR) with auxiliary dictionary under total variability space. We use LRR based Fisher discriminant to make the training data more discriminate. Weighted sparse representation with auxiliary dictionary is applied to provide both sparsity and data locality structure, more robust and less sensitivity to outlier. Experiment results on utterances from Korean movie (“You Who Came From the Stars”) show that our proposed approach can significantly improve the performance of speaker verification and outperform the baseline sparse representation (SR)-ivector, LRR-SR-ivector and the other standard approaches in noisy environments.