Korean Hip Hop Research Articles

I'm the illest fucka

ABSTRACTAn analysis of African American English in South Korean hip hop. English is rarely used in face-to-face terms in South Korea, but the use of English in commerce and entertainment is not such a rarity. The presence of English expressions in advertising and pop lyrics is no longer considered extraordinary. Lee (2006) reports that 83.75% of 720 South Korean TV commercials use some type of English, and only 16.25% of advertisements rely exclusively on Korean. Pop music is another discourse space in which English is fairly frequently used, occurring in more than 50% of pop song titles. A detailed analysis of the frequency of English in South Korean pop music (SK-pop) is reproduced.