Kiwifruit is a dioecious plant requiring cross pollination. The nectar in kiwifruit flowers is negligible which makes it less attractive to honey bees. Hand pollination is a common practice for effective pollination but this practice is inevitable, laborious and time consuming. Spraying of bee attractants during the periods of anthesis can be helpful in increasing the bee visitation to the flowers and improve yield as well as quality of kiwifruits. Keeping in view the possible beneficial effects of bee attractants, an experiment was carried out during 2018–19 to compare the practice of hand pollination with the application of commercial bee attractant ‘Bee Scent’ (1.25%) and indigenous bee attractants like jaggery solution (10%), sugar solution (10%), honey solution (10%) and sugarcane juice (10%) for their effects on bee activity, fruit set and fruit quality of kiwifruit. The sprays of Bee Scent to the flowers resulted in significant improvement in bee visitation to the flowers, fruit set, yield, proportion of ‘A’ and ‘B’ grade fruits, fruit size & weight, number of seeds, TSS, sugars and ascorbic acid contents. Sugarcane juice was also found equally effective in improving bee activity, fruit set and fruit quality, thus shown the potential to be used as a bee attractant in commercial kiwifruit production system.