Cinephilia, as we all know, is the love of cinema. But what a banal definition! What fan, of any kind or level, doesn't regard themselves as loving cinema? French critic Serge Daney's militant sense of his own cinephilia was directed precisely against this widespread, sickeningly populist vibe, as captured in an advertising slogan of the '70s that also elicited the ire of Guy Debord: People who love life go to the cinema!1 So, everybody loves the cinema. As N. Paul Todd would reply on the greatest television reality show of the decade, My Big Fat Obnoxious Boss (Fox, US, 2004-5): Why, so what, and who cares? The cinephile, however, wants to be identified as someone different from the mere fan or nerd who, in their dreary, uninspired ways, love the cinema. Cinephiles are a band of outsiders, a band apart-or they are nothing. And that is what is galling in the contemporary climate, when every second website is calling itself cinephilethis and cinephile-that, when the books and conferences on cinephilia as a scholarly topic are multiplying: when, in short, the institutionalization, and thus the taming, of cinephilia, looms. Cinephilia has become a kind of brand name or mark, a sexy surplus value that livens up the academy and the Ain't It Cool News Internet empire alike. This empty cinephilemania reaches its height in the out-of-control best film lists swamping the Internet. And to suggest that the cinephile passion can now be conveniently placed as a pre- TV variant of fandom does not improve this situation. The agenda of cinephilia is not always terribly clear or explicit. Paul Willemen described it as something murky, a smokescreen for some other psychic complex to which we cannot quite put a name.2 Thomas Elsaesser emphasizes that cinephilia is always a drama of displaced time, of deferral: the cinema that is lost, the lost object; the cinema associated with some exotic elsewhere; the cinema of a previous generation, but the kind your parents never watched and could never have understood.3 Alain Bergala, in his fascinating The Cinema Hypothesis, gives a positive, even a feverish spin to this generational game: for him, the cinephile objects par excellence are those films-from Fritz Lang's Moonfleet (US, 1955) and Martin Scorsese's The Color of Money (US, 1986) to Abbas Kiarostami's Where Is the Friend's Home? (IR, 1987)-that mirror the tender, secretive transmission of knowledge, of aesthetic passion, from teacher to student, parent to child.4 But there is no characterization of cinephilia, such as have been offered in the burgeoning literature on this subject, that I can accept as definitive. I do not believe, for instance, that cinephilia is essentially a solitary activity, a melancholic activity, a Christian activity, or a surrealist activity. I don't believe that it necessarily equates with either left or right politics, or a total lack of politics either. I don't believe cinephilia proceeds in tidy generational waves. I don't believe there is a discernible canon of cinephile films. I don't believe that cinephilia is dependent on any particular type of technology, whether the old-fashioned movie theater or the new-fangled DVD player. I don't believe that cinephiles only truly care about fragments (or Benjaminian ruins) of films in a modernist or postmodernist flux. I don't believe that cinephilia is essentially a matter of nutty, obsessive viewing rituals (however much fun these might be), or what Noel King calls discursive regularities in the way that cinephiles write or speak or teach about what they love.5 For there is no such regularity. I propose a way out of this deadlock, with reference to the premise of Antoine de Baecque's canny historical account, the title of which translates as Cinephilia: The Invention of a Gaze, the History of a Culture 1944-68.6 According to de Baecque, cinephilia may start with a kind of unutterable ecstasy or brute desire (you as the big cinephile baby before the vast cinema screen) but, straight away, that desiring engagement leads to acts-particularly of writing, speaking, programming, or curating (and also, of course, filmmaking, but that's another story)-acts that happen in public, that are broadcast, directed at the world, and that involve the forming of a community, even if that community is only a gang of friends, an editorial collective, a classroom of students, or an Internet chat group. …