ABSTRACT There are more innovations today than at any time in human history. The companies that value creativity and diversity of ideas in their hires are the ones most likely to thrive. Indeed, the key asset of a corporation is the abilities, innovativeness, and creativity of its employees. The authors construct a timeline of critical events leading up to today's highly networked and interconnected world with its ubiquitous social media technologies. The current state has been influenced by advances in media, technology, military defense, and commerce. One trend that stands out in this timeline is the increasing rate of change. It also becomes apparent that the companies that will are the ones that are nimble, sensitive to changes in the competitive environment, and can quickly adapt. KEYWORDS: convergence, expert predictions, history of technology, Internet, social media, web 2.0 INTRODUCTION The companies that value creativity and diversity, including diversity of ideas, in their hires are the ones most likely to thrive. After all, we live in the age of creativity, innovation, and sustainability (Hoque & Baer, 2014). This is evidenced by the number of patents issued in recent years. According to Frohlich (2015), more patents were issued by the United States Patent and Trademark Office (USPTO) in 2014 than any other time in history. IBM was number one for the 22nd year in a row with 7,534 patents; the total number of patents issued by the USPTO was 300,678 (Frohlich, 2015). Change and innovation is critical in today's business environment. Admiral Grace Murray Hopper, the technology pioneer sometimes known as Grandma COBOL, said Humans are allergic to change. They love to say, 'We've always done it this way.' I try to fight that. (Schieber, 1987). That kind of thinking is deadly today. Even firms once known as being innovative eventually become slow to adapt to changing business conditions. Think of what has happened to such companies as AP Damanpour, 2014; Hamel, 2006; Pavitt, 1990), all of which are necessary components for companies to, maintain performance outcomes and enable an organization to adapt, transform, grow, and survive (Damanpour, 2014). On the flip side, when companies fail, it is often because of management failure and/or a culture resistant to change (i.e. Kodak and Blockbuster) (Gershon, 2013). Thus, it is critical for companies to remain innovative (Pavitt, 1990), and it is a key job of a corporate leader is to create an organizational climate that fosters innovation and creativity. Today's CEOs have to transform their organizations' into ones that are nimble, resilient, quick, and willing to adapt to changing conditions. To sustain competitive advantage, employees should also share knowledge and help each other in order to maximize creativity (Friedman & Lewis, 2014; Raphan & Friedman, 2014). This promotion of intellectual capital has been found to directly affect e-service innovation (Tsou, Chen, & Liao, 2016). …