How Happy Can You Be? and Teeth are two competently made, yet less than completely satisfying, documentary films distributed by First Run/Icarus Films in 2005 and 2007, respectively, that rely heavily on statistics to examine smiles from different perspectives. Teeth: An Investigation into Consumer Culture Identification and Good Smiles-a. 26-minute film by Alice Arnold-is less engaging of two both intrinsically and in its realization as documentary. Essentially an investigation into socio-cultural impetus driving 300% increase (from 1999 to 2004) in America's whitening market, Teeth provides considerable, but sometimes-suspect, statistical information while featuring interspliced interviews with psychoanalyst, three dentists, seven individuals who feel compelled for variety of reasons to consider cosmetic dentistry, and grill-wearer. These include frugal Leo, who does not like his because of missing initially fears he couldn't afford it, yet finally has all his replaced by dentures (the cheaper alternative to implants) only to discover that eating with is like having sex wearing condom; crooked-toothed, middle-aged Austrian immigrant who is surprised to be told to get braces, once in America, but attributes American obsession with to advertising . . . American corporate imagery is all white big smile; an Asian-American insecure his yellowish teeth; young woman who, told by her dentist to have her whitened to younger, resents to match current elevated of whiteness . . . of cleanliness, and feels that new phase of whitening, on top of straightening, is whole new level of beautification, and commodification; and Markus Wailand, handsome but gap-toothed actor who is advised by producers that those on TV need perfect looks, and that all anyone will remember him is his tooth gap. The dentists, one of whom quick-fixes of ordinary people who appear on Montel Williams Show, discuss procedures and expense of having whitened or repaired, note that people want their fixed because an smile is important to dating (84%), friendship (71%), getting job (74%), and succeeding at work (75%)-yet source of these statistics is an Invisaline Smile Survey. They conclude, Everybody wants to look good . . . . That's what our society is all about while acknowledging that attractive are as well as health issue. In this dentists agree with psychoanalyst Michael Moskowitz, who asserts that this false smile is unique to United States and that we've developed this norm for showing that is in other ways an expression of class and power, not only because Freud interprets dreams losing one's as representing loss of one's penis and thus a loss of power, but also because dentistry is expensive. While opining that dental economics makes quality of one's race issue as well as class issue, Moskowitz points out that hip-hop culture's preference for grills is rejection of the typical white man's attitude of allwhite teeth that nonetheless, in words of pleased grill-wearer, similarly signifies . . . I got more money . . . which means I got more power. (The best audio material in documentary is hip-hop song, Show Your Teeth, that accompanies this segment.) The documentary is visually unimaginative in merely running quotations and statistics across screen and in focusing excessively on talking (and reading) heads, but its primary flaw is that it is just too obvious: Its conclusion and central thesis, that there's an industry out there that profits from making people feel like they need certain kind of teeth, articulated by Moskowitz, does not go beyond what nearly everyone already knows. How Happy Can You Be?-a 52-minute film by Line Hatland-has advantage of examining far more elusive topic which there is considerably more that average person might want to know. …