The approach proposed by Alkema V.G. was chosen as the methodological basis of the research. and I.V. Bolbotenko, which is adapted to the specifics of the functioning of the residential real estate sector, which includes five interrelated stages: from the identification of stakeholders and their grouping based on the degree of influence on the activity of the construction enterprise, through the analysis of the "power" parameters (degree the ability to influence the economic entity) and "interest" (the level of motivation of such influence) to build a matrix of the balance of interests and calculate the overall level of balance of interests. The main stakeholders of the residential real estate market are aggregated into three groups by spheres of influence, which include the sphere of authority (responsibility), the sphere of direct influence, and the sphere of indirect influence. The author's vision of the subject content of each of the above-listed segments is presented. The key groups of stakeholders that have the greatest influence on the subjects of the residential real estate market include construction company owners (sphere of authority/responsibility), construction enterprise managers (sphere of authority/responsibility), financial and credit organizations (sphere of direct influence), customers (developers) (sphere of direct influence), local authorities (sphere of indirect influence). Conclusions were made regarding the weakness of the institutional influence of such groups of indirect influence as the local population, the sphere of science and education, professional associations, the interest of which is not fully realized due to the lack of real mechanisms of pressure on other stakeholders. The obtained results of the analysis are implemented in the identification of the most important interests in the construction industry, which include: stability of business conditions, effectiveness of personnel policy, effective decision-making mechanism, competitiveness of the final product, high indicators of profitability, liquidity, financial stability, business activity. Interests that lie beyond purely economic parameters (optimal organization of territories, complex infrastructure solutions) show the lowest total rating points. The need of the construction sector to cooperate with stakeholders of indirect influence, in particular the spheres of science and education, was determined. The reasons for the expansion of the use of informal and illegal mechanisms for realizing the interests of priority groups of stakeholders have been revealed.
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