The complexity of processes and constraints associated with redevelopment of brownfield lands calls for provision of relevant, adequate, sufficient, up-to-date, and easily accessible information on brownfield lands to enable developers make an informed decision when navigating the hurdles of brownfield redevelopment. Furthermore, the various obstacles and barriers that developers encounter during decision making for brownfield redevelopment has continued to contribute to the limited uptake of brownfield lands in England by developers for redevelopment and regeneration. This study was conducted to explore the factors that developers consider when redeveloping brownfield lands and to present a decision criterion that will support brownfield site selection and subsequent regeneration. A mixed methodology using qualitative and quantitative approaches was adopted to investigate the factors, criteria, and information that developers consider when making decisions for brownfield redevelopment. Data collection was carried out using a literature review and interviews with brownfield experts. Using a purposeful sampling approach, a total of 11 brownfield stakeholders, which cut across key experts involved in brownfield redevelopment within the Black Country region of England, was interviewed. Each expert interviewed holds a stakeholder critical role in regulatory organisations and construction industry organisations, including local authorities, geo-environmental organisations, land remediators and consultants, housing developers, etc. A comparative analysis of evidence obtained from developer interview responses, the literature review, and the brownfield register showed that 57% of factors, criteria, and information such as cost/capital expenses, funding, contamination level, infrastructure, water risk, neighbours, connectivity (digital, energy networks/grid), and access and transport, which developers require for decision making relating to redevelopment of brownfield sites, are not available on a standard local authority’s brownfield land register. To address the identified information gaps, this study developed “The BRIC Index”, a decision-making tool that incorporates a GIS-based system to facilitate screening of brownfield sites based on specified criteria and to help identify risks, contamination, and remediation costs of brownfield development. The effectiveness of the BRIC Index was validated through successful usage for site selection by various SMEs in the Black Country.