Obesity is a chronic disease linked to excessive unhealthy snacking and sedentary behaviour. In attempts to combat obesity, increasing fruits and vegetables consumption has been recommended. To date, no study has evaluated the effectiveness of cold pressed juice (CPJ) on obesity. This study aimed to evaluate the effect of CPJ on hunger level and food intake in adults using the visual analogue scale (VAS). Fifty-one adult participants (25.80 ± 7.92 years old) were divided into normal (NO) and overweight/obese (OW/OB) groups and they consumed CPJ and non-CPJ during the snacking time. After the standardized breakfast, hunger levels were measured with VAS every 30 minutes for 5 hours. Participants had an ad libitum lunch and food intake was measured. Findings indicate that CPJ reduced the desire to eat fatty foods in OW/OB subjects at +180, +240, and +270 minutes (p-value<0.05). CPJ was less effective in regulating hunger, satiety, and the desire to eat sweet and salty foods in both BMI groups (p-value>0.05). Moreover, CPJ did not significantly suppress food intake in NO and OW/OB subjects. These findings serve as a preliminary step in exploring obesity management targeting hunger level suppression and food intake reduction.
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