The traditional connection between philosophy, literature and journalism in Russian culture has led to increased interest in issues of social development, the meaning of human existence, morality and ethics on the pages of small periodicals, weekly and daily newspapers. Often judgments about new trends in literature (F. Bulgakov, N. Engelhardt, P. Weinberg, etc.) turned into independent philosophical and journalistic statements. The article updates the term “philosophical journalism” in the context of the turn of the 19th–20th centuries. The specificity and genre diversity of this phenomenon are revealed through the analysis of texts associated with the name of Vl. Solovyov in the newspaper “Novoye Vremya”. In this regard, special attention is paid to the controversy between S. Syromyatnikov and P. Parensov, which reflects not only the perception of the ideological and philosophical system of Vl. Solovyov by the authors of a popular periodical, but mainly one of the ways of forming philosophical journalism of the Silver Age. 510 issues of the newspaper “Novoye Vremya” (November–December 1902, February–December 1903, February–May 1904) were selected as sources.