Journal Of Marketing Research Research Articles

A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research

A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the <i>Journal of Marketing Research</i>

Examining sharing economy operations: A process perspective

<scp>Examining sharing economy operations</scp>: A <scp>process perspective</scp>

Academic business research: Impact on academics versus impact on practice.

Business journalists and editors of academic business journals have lamented that academic research has little use for any nonacademic stakeholders, including companies, nonprofits, regulators, and governments. Although emotionally unsettling, these commentaries are bereft of evidence on how well a journal's academic impact (measured by impact factor) translates into practice impact. The authors provide this evidence. Specifically, they sample 56 journals, spanning 12 business disciplines, from 2000 to 2020. For each journal-year, they measure two- and five-year impact factor, which proxies the impact on academics. Next, for each article published in each journal-year, they collect attention score-a weighted sum of the number of times the article is cited in 19 types of practitioner outlets-from Altmetric. The authors then measure the correlation coefficient between the impact factor and attention score for each journal in periods of two-year and five-year. The coefficient indicates how well the journal's academic impact has translated into practice impact. Among the 12 disciplines, international business discipline tops the chart, while information systems, accounting, and finance occupy the bottom positions. American Economic Review leads the 56 journals, with Journal of Marketing Research and California Management Review as close followers. The findings highlight the impact of academic business research-or the lack thereof.

Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective

Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective

MEASURING RESEARCH PRODUCTIVITY OF MARKETING SCHOLARS AND MARKETING DEPARTMENTS

ABSTRACT This article studies the research productivity of scholars and institutional departments in the field of marketing, by examining data of published articles in four premier marketing journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science) from 2010 to 2019. Two different metrics are used to evaluate scholar productivity: the total count of publications and a fractional publication score which considers the number of authors in an article. Using these same metrics, research productivity of higher institution marketing departments around the world is also measured. Adapting the methodology used in previous studies, we provide a snapshot of today’s most productive marketing scholars and marketing departments. Our findings may help academics with major professional decisions like admission choices in a doctoral program, Ph.D. advisor selection, career choices, job placement, promotion, potential collaboration ideas and mobility issues. Interestingly, we find the size of marketing faculty in our top schools has only a moderate effect on their research productivity.

The Structural Equation Model of Causal Factors Affecting on The Customer Satisfaction Level to Transportation Providers of Fruits in Thailand

The Structural Equation Model of Causal Factors Affecting on The Customer Satisfaction Level to Transportation Providers of Fruits in Thailand

Service Quality In J&amp;K Bank and Its Impact on Customer Satisfaction: Sem Approach

Customer satisfaction &amp; service quality are two critical principles that firms must grasp if they are to expand and remain competitive in the business world. It is critical for businesses to be able to measure these constructs from the perspective of their consumers in order to better understand and meet those customers' requirements. It is widely accepted that service quality is vital to any modern business since it increases customer satisfaction, profitability, reduces costs, and improves customer loyalty and retention. The main purpose of the research paper is to assess the service quality and its impact on customer satisfaction. Service quality of private Banks is measured by the five dimensions of SERVPERF model i.e. reliability, tangibility, assurance and responsiveness .Both primary and secondary data were used to achieve the aim of the study. The secondary data collected through the Annual reports, past facts and figures provided through internet and journals of respective sample study organization. Thus, the purpose of this article is to examine the relationship between customer satisfaction and service quality. The finding of the research proves that customer satisfaction increases by offering high quality service Factor analysis and SEM were used to examine the data gathered from 141 customers in Jammu city. The result of the study proves that apart from reliability all other three variables (tangibility, responsiveness and assurance) plays a vital role in determining the customer satisfaction level. References Al-Slehat, Z. A. F. (2021). Determining the Effect of Banking Service Quality on Customer loyalty Using Customer Satisfaction as a Mediating Variable: An Applied Study on the&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Jordanian Commercial Banking Sector.&nbsp;International Business Research,&nbsp;14(4), 1-58. Anderson, E., &amp; Weitz, B. (1989). The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 29(1), 18-34. Ayo, C. K., Adewoye, J. O., &amp; Oni, A. A. (2010). The state of e-banking implementation in Nigeria: A post consolidation review. Journal of Emerging Trends in Economics&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; and&nbsp;Management Services, 1(1), 37-45. Bitner, M., Booms, B., &amp; Tetreault, M. (1990). The service consequences of satisfaction Journal of Marketing, 5(4), 71-84. Booz, A., &amp; Hamilton (1997). Internet banking: A study of potential. INC, New York. Cronin, J. (1998). Banking and Finance on the internet. John Wiley and Sons, NY. Bramantyo, B. A., Sudirman, I., &amp; Umar, F. (2022). The Influence of Service Quality and Customer Satisfaction on the Trust and Loyalty.&nbsp;Hasanuddin Journal of Business&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategy,&nbsp;4(1), 62-72. Dixit, N., &amp; Datta, S. K. (2010). Customer’s perception on internet banking and their impact on customer satisfaction and loyalty: A study in Indian context. Journal of Computing, 2(7), 131-145. Furnell, S., &amp; Karweni, T. (1999). Security implications of electronic commerce: A survey of consumers and business. Electronic Networking Applications and Policy, 9(5), 372-382. Ganesan, R., &amp;Vivekanandan, K. (2009). A secured hybrid architecture model for internet banking (e-banking). Journal of Internet Banking and Commerce, 14(1), 1-17. Ganguli, S., &amp; Roy, S. K. (2010). Generic technology based service quality dimensions in banking: Impact on customer satisfaction and loyalty. International Journal of Bank&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Marketing, 29(2), 168-189. Gbadeyan R. A., &amp; Akinyosoye Gbonda, O. O. (2011). Customer’s preferences for e-bankingservices: A case study of selected banks in Sierra Leone.&nbsp; Australian Journal of Business and Management Research, 1(4), 108-116. Ghafori, A. P., &amp; Iranmanesh, A. (2012). New approach to study of factors affecting adoption ofelectronic banking services with emphasis on the role of positive word of mouth. African Journal of Business Management, 6(11), 4328-4335. Gronroos, C. (1996). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 37-44. Hair, Joseph F., Bill Black, Barry Babin, and Rolph Anderson. 2006. Multivariate Data Analysis, 6th ed. Upper Saddle River: Pearson Prentice Hall. Khraiwish, A., Al-Gasawneh, J., Joudeh, J., Nusairat, N., &amp; Alabdi, Y. (2022). The differentialimpacts of customer commitment dimensions on loyalty in the banking sector in Jordan: Moderating the effect of e-service quality.&nbsp;International Journal of Data and Network&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Science,&nbsp;6(2), 315-324. Parasuraman A, Zeithaml VA, Berry L (1988). "SERVQUAL: a multiple-item scale for measuring customer perceptions of service quality", J. Retailing. 64: 12-40. Ravichandran K (2010). Influence of Service Quality on Customer Satisfaction, Application ofSERVQUAL Model, Int. J. Bus. Manage. 5: 117-124 Sarkar, E., &amp; Islam, M. S. (2021). Relationship between banking service quality and customer satisfaction of commercial banks in Cumilla district, Bangladesh.&nbsp;Journal of Public Value&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; and Administrative Insight,&nbsp;4(2), 105-127. Stevens, J. (1992), “Applied multivariate statistics for the social sciences”, (2nd). Hillsdale, NJ: Earlbaum. Sugiarto, S., &amp; Octaviana, V. (2021). Service Quality (SERVQUAL) Dimensions on Customer Satisfaction: Empirical Evidence from Bank Study.&nbsp;Golden Ratio of Marketing and Applied Psychology of Business,&nbsp;1(2), 93-106. Wattoo, M. U., &amp; Iqbal, S. M. J. (2022). Unhiding Nexus Between Service Quality, Customer Satisfaction, Complaints, and Loyalty in Online Shopping Environment in Pakistan.&nbsp;SAGE Open,&nbsp;12(2), 21582440221097920. Zahoor (2011) SERPERF Analysis in the Banking Services, Unpublished Master theses, Karachi Institute of Economics and Technology

The effect of Entrepreneurial Orientation Market Orientation, Marketing Capabilities on Firm Performance of entrepreneurs in the Northeastern region of Thailand

The effect of Entrepreneurial Orientation Market Orientation, Marketing Capabilities on Firm Performance of entrepreneurs in the Northeastern region of Thailand

R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles

Using text-mining, the authors develop version 1.0 of the Relevance to Marketing (R2M) Index, a dynamic index that measures the topical and timely relevance of academic marketing articles to marketing practice. The index assesses topical relevance drawing on a dictionary of marketing terms derived from 50,000 marketing articles published in practitioner outlets from 1982 to 2019. Timely relevance is based on the prevalence of academic marketing topics in practitioner publications at a given time. The authors classify topics into four quadrants based on their low/high popularity in academia and practice —“Desert,” “Academic Island,” “Executive Fields,” and “Highlands”—and score academic articles and journals: Journal of Marketing has the highest R2M score, followed by Marketing Science, Journal of Marketing Research, and Journal of Consumer Research. The index correlates with practitioner judgments of practical relevance and other relevance measures. Because the index is a work in progress, the authors discuss how to overcome current limitations and suggest correlating the index with citation counts, altmetrics, and readability measures. Marketing practitioners, authors, and journal editors can use the index to assess article relevance, and academic administrators can use it for promotion and tenure decisions (see www.R2Mindex.com). The R2M Index is thus not only a measurement instrument but also a tool for change.

Marketing Themes and Topic: A Content Analysis of the Articles Published in the Top Marketing Journals from 2015 to 2020

The purpose of this study is to investigate the most important themes and topics in the marketing field in the top of three published marketing journals: Journal of Marketing Research, Marketing Science, and Journal of Marketing. between 2015–2020, in order to identifying the marketing researchers’ interest and topics in each theme.&#x0D; With a reviewing a number of (1027) published articles in the selected articles between 2015 - 2020, the study found that the Journal of Marketing Research has got a share of 40% (420 articles) of the total published articles compared to 31% (318 articles) for the Marketing Science Journal, and 29% (289 articles) for the Journal of Marketing.&#x0D; The study resulted that the E- Marketing, advertising, consumer behavior, product development and pricing themes have got a share of 35% (363 articles) of the total published articles of those three journals (1027) published articles.&#x0D; E-Marketing has got the highest interest of the three top journals interest with a total of 97 published articles. Then advertising theme has got the second interest with 81 published articles each, and finally, consumer behavior and product development themes have got around 60 published articles.&#x0D; However, the study showed that green marketing and international marketing themes had very week interest in the three journals with a total of five articles published in the selected journals between 2015–2020.

Value of special issues in the journal of business research: A bibliometric analysis

Journal of Business Research (JBR) is a leading peer-reviewed scientific outlet that publishes theories highly relevant to practical business applications. Our study aims to explicate the knowledge creation dynamics (structure and networks) of JBR special issues (SIs) and regular issues (RIs) between 1973 and 2020. Applying bibliometrics, we examine the knowledge structure of JBR SIs by identifying their highly cited publications, prolific authors, and affiliations. In addition, using co-authorship, co-citation, and bibliographic coupling analyses, we investigate the knowledge structures prevailing among the sources citing JBR, its contributing authors, and their affiliations. Our findings indicate that the most prolific authors have US affiliations and that JBR has stronger ties with other leading marketing and management journals, such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, Strategic Management Journal, and Industrial Marketing Management. Bibliographic coupling groups the JBR SI publications into seven clusters identified as consumer behavior of emerging technologies, organizational resources and networks, dynamics of consumer power in marketing, measurement issues, globalization of marketing, future-oriented strategies and tools, and market relationships. Finally, a comparison of JBR SIs with RIs highlights scholarship from more countries with a focus on evolving and current topics.

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship

The authors study the nature of articles published in the Journal of Marketing Research ( JMR) during the seven-year period 2013–2019. Consistent with the broad positioning of JMR, they find substantial diversity in domains, topics, methods, and sources of data among the published articles. They observe the emergence of new substantive topics, such as social media, social networks, and prosocial behavior, which reinforce the continued relevance of JMR. Notably, they observe increasing convergence across articles in the behavioral, quantitative, and strategy domains, reflecting more shared substantive topics of interest and common use of methods and sources of data. This trend bodes well for JMR, given its historical position as a diverse journal in the field.

A Bibliometric Review of the Special Issues of Psychology &amp; Marketing: 1984‐2020

AbstractPsychology &amp; Marketing (P&amp;M), an internationally reputed journal, publishes original, peer‐reviewed, empirical research on the application of psychological theories and techniques to marketing. The aim of this essay is to provide a bibliometric overview of the leading trends in the special issues of P&amp;M over its history (1984–2020). Using bibliometric techniques, we analyze the impact of the special issues via their most cited papers, most productive authors, affiliated institutions and countries, as well as the best guest editors who contributed to the selection of the most cited special issue articles. Using network analysis VOSviewer software, we also group the special issues into four clusters to identify common themes. Further, we develop graphical visualization of coauthorships, bibliographic coupling, and cocitations. Results show that the most productive contributors are from American institutions and that P&amp;M remains well connected to other leading journals in the marketing and psychology discipline, such as the Journal of Marketing Research, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Business Research.

Conjunctionitis: a call for clarity in construct definitions

Purpose This study aims to determine the extent to which the use of coordinating conjunctions enhances or impairs definitional clarity. Design/methodology/approach In two studies, a sample of 736 construct definitions from the Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research over a 30-year period was judged for ambiguity and vagueness by both academic and lay judges. Findings The authors demonstrate that constructing definitions using both “and” and “or” increases the ambiguity and vagueness of the construct’s meaning. The most frequently used conjunction is “and” which appeared in 42 per cent of the definitions. A significant percentage (26 per cent) contain the conjunction “or.” Research limitations/implications A framework for understanding alternative interpretations of “and” or “or” is developed. Five recommendations are proposed for evaluating the use of “and” and “or” in construct definitions. Theorists in all academic fields should not use both “and” and “or” in the same construct definition. Practical implications A five-step process is proposed for evaluating the use of “and” and “or” in construct definitions. Theorists should not use both “and” and “or” in the same construct definition. Originality/value This is the first exploration of how specific wording patterns used in construct definitions in academic research affect the clarity of the definition.

Spillover effects in marketing: integrating core research domains

Spillover effects, i.e., a change in beliefs regarding one entity due to the evaluation of another associated entity (Ahluwalia et al. Journal of Marketing Research, 38(4), 458–470, Ahluwalia et al. 2001) is a core mechanism of a variety of marketing activities, such as brand extensions, co-branding, celebrity endorsements, and sponsorships. In this paper, we develop a comprehensive conceptualization of the spillover phenomenon and describe its underlying process. In addition, we review and consolidate relevant literature from different research domains, identify context-specific and overall factors that determine the occurrence of such effects, and discuss several methodological aspects that may become central considerations for future research in this field.

A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing

ABSTRACTPurpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-Business Marketing (JBBM), this paper presents an overview of the JBBM through a bibliometric analysis (BA) of its content from 1992 to 2016. The analysis focuses on the most cited articles and authors, h-index, publications per year, among others that typically are conducted for BAs.Design/Methodology/Approach: This paper begins with an introduction to the JBBM, showing its characteristics, its history as well as the editorial development and subsequent journal positioning. This information is followed by an analysis based on bibliometric methodology (BM) which considers the h-index, total citations (TCs), total papers (TPs), TC/TP ratio and other similar measures. To display this information, investigation was done to determine the most cited journals, articles, authors, universities and countries, ergo with the greatest incidence within JBBM. Analyzed are 329 articles, reviews and notes taken from the Scopus database for the periods between 1992 and 2016 for the JBBM.Findings: At the time of this work, the completion of the 25th anniversary of this journal, there is a rising trend in the number of JBBM publications per year. The researchers from the United States were most frequent contributors to the journal, while researchers from Germany, Australia, Norway and the United Kingdom were well represented. Multiple coauthors were more frequent while topics across the general model of business-to-business (B-to-B) marketing were typically found. Special issues on all three university-level education, technology in the classroom as well as Internet in effect B-to-B tactical marketing.Practical Implications: After observing the different perspectives of the journal’s production, we gain another objective view on the evolution of the JBBM in prior 25 years. This approach is useful for the readers of this journal in order to obtain a quick snapshot of the leading trends occurring in the journal and is similar as performed for many cognate titles. The many titles within marketing and the business disciplines may find such an exercise revelatory.Originality/Value: There is a trend where several journals (Journal of Marketing, Journal of Public Policy & Marketing, Journal of Marketing Research and Journal of Business Research) have produced special sections to show progress and contributions of these to scientific research using BA and BM. This paper does similarly for the JBBM.

Characteristics of Green Hotels’ Potential Customers: A Case of Vietnamese Domestic Tourists

Characteristics of Green Hotels’ Potential Customers: A Case of Vietnamese Domestic Tourists

Editors’ Comments: Is Organizational Behavior Overtheorized?

Academy of Management ReviewVol. 43, No. 4 From the EditorEditors’ Comments: Is Organizational Behavior Overtheorized?Peter H. Kim, Robert E. Ployhart and Cristina B. GibsonPeter H. Kim, Robert E. Ployhart and Cristina B. GibsonPublished Online:11 Oct 2018https://doi.org/10.5465/amr.2018.0233AboutSectionsView articleView Full TextPDF/EPUB ToolsDownload CitationsAdd to favoritesTrack Citations ShareShare onFacebookTwitterLinkedInRedditEmail View articleREFERENCESBandura, A. 1990. Selective activation and disengagement of moral control. Journal of Social Issues, 46: 27–46. Google ScholarBazerman, M. H., & Tenbrunsel, A. E. 2011. Blind spots Prince-ton, NJ: Princeton University Press. Google ScholarBentham, J. 1781. The principles of morals and legislation Buffalo, NY: Prometheus Books. Google ScholarDetert, J. R., & Burris, E. R. 2007. Leadership behavior and employee voice: Is the door really open? Academy of Management Journal, 50: 869–884.Link , Google ScholarFelin, T., Foss, N. J., & Ployhart, R. E. 2015. The microfoundations movement in strategy and organization theory. Academy of Management Annals, 9: 575–632.Link , Google ScholarHaidt, J. 2001. The emotional dog and its rational tail: A social intuitionist approach to moral judgment. Psychological Review, 108: 814–834. Google ScholarHannan, M. T., & Freeman, J. 1977. The population ecology of organizations. American Journal of Sociology, 82: 929–964. Google ScholarKant, I. 1785. Grounding for the metaphysics of morals (Translated by J. W. Ellington.) Indianapolis, IN: Hackett. Google ScholarKeltner, D., Gruenfeld, D. H., & Anderson, C. 2003. Power, approach, and inhibition. Psychological Review, 110: 265–284. Google ScholarKim, P. H., Pinkley, R. L., & Fragale, A. R. 2005. Power dynamics in negotiation. Academy of Management Review, 30: 799–822.Link , Google ScholarLewin, K. 1951. Field theory in social sciences New York: Harper & Row. Google ScholarMazar, N., Amir, O., & Ariely, D. 2008. The dishonesty of honest people: A theory of self-concept maintenance. Journal of Marketing Research, 45: 633–644. Google ScholarMcDaniel, D., & Gibson, C. B. 2012. Emergent ideas in emerging markets: The process of discovery in organizational research. In C. L. WangD. J. Ketchen, Jr.D. D. Bergh (Eds.), West meets East: Building theoretical bridges, vol. 8: 39–59. Bingley, UK: Emerald Press. Google ScholarMonin, B., & Miller, D. T. 2001. Moral credentials and the expression of prejudice. Journal of Personality and Social Psychology, 81: 33–43. Google ScholarNemeth, C. J. 1986. Differential contributions of majority and minority influence. Psychological Review, 93: 23–32. Google ScholarThorngate, W. 1976. “In general” vs. “it depends”: Some comments of the Gergen-Schlenker debate. Personality and Social Psychology Bulletin, 2: 404–410. Google ScholarTrope, Y., & Liberman, N. 2010. Construal-level theory of psychological distance. Psychological Review, 117: 440–463. Google ScholarUhlmann, E. L., Pizarro, D. A., & Diermeier, D. 2015. A person-centered approach to moral judgment. Perspectives on Psychological Science, 10: 72–81. Google ScholarVan de Ven, A. H., & Johnson, P. E. 2006. Knowledge for theory and practice. Academy of Management Review, 31: 802–821.Link , Google ScholarWeick, K. E. 1979. The social psychology of organizing (2nd ed.). New York: McGraw Hill. Google ScholarFiguresReferencesRelatedDetailsCited byGhost in the Machine: On Organizational Theory in the Age of Machine LearningKeith Leavitt, Kira Schabram, Prashanth Hariharan and Christopher M. Barnes25 October 2021 | Academy of Management Review, Vol. 46, No. 4The Dark Side of Construct Convergence: Navigating Consensus, Evolution, and Practical Relevance in Theory BuildingDana McDaniel Sumpter, Danna Greenberg and Sharon H. Kim21 September 2021 | Academy of Management Perspectives, Vol. 35, No. 3 Vol. 43, No. 4 Permissions Metrics in the past 12 months History Published online 11 October 2018 Published in print 1 October 2018 Information© Academy of Management ReviewDownload PDF

Identifying research topics in marketing science along the past decade: a content analysis

In recent years, how marketing science is conceptualized has changed, as have the methods through which data are investigated. This reconceptualization is making a significant impact on the most important topics of this discipline. Here, a novel approach is used to analyse a collection of 1169 abstracts from articles published in the Journal of Marketing Research and the Journal of Marketing from 2005 to 2014. We apply statistical methods to answer the following questions: How is vocabulary commonly used in marketing science? What are the most relevant topics of these journals? Which articles are the most influential? What words do authors prefer? Is the consumer among the primary topics in marketing research? A set of easy-to-read visual representations are provided to answer these questions. We highlight two main findings: (i) consumers and customers are the main topics of these marketing research journals, which emphasizes the growing interest in consumers and consumer behaviour as the core of both brick-and-mortar and online businesses; and (ii) in contrast to previous periods, product has become an essential concept, perhaps due to the emergence of new product considerations and new and enhanced interrelations.

Scenario planning: An investigation of the construct and its measurement

AbstractScenario‐planning academicians and practitioners have been observing for more than three decades the importance of this method in dealing with environmental uncertainty. However, there has been no valid scale that may help organizational leaders to act in practice. Our review of prior studies identifies some problems related to conceptualization, reliability, and validity of this construct. We address these concerns by developing and validating a measure of scenario planning based on Churchill's paradigm (Journal of Marketing Research, 1979, 16, 64–73). Our data analysis follows from a sample of 133 managers operating in the healthcare field in France. To validate our scale, we used three approaches: first, an exploratory factor analysis; second, an examination of psychometric proprieties of all dimensions; and third, a confirmatory factor analysis. The results of this study indicate that scenario planning is a multidimensional construct composed of three dimensions: information acquisition, knowledge dissemination, and scenario development and strategic choices.